Recent Videos

 

Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation

HOLLYWOOD, Florida — Magazine and digital publisher Time Inc is shooting toward a future where it can sell across the spectrum – from high-touch, human sales, to automated online transactions. Now the outfit is bolstering that last part, by making an acquisition which will put more of the automation power in the hands of its ad […]

 
 

Cheddar Expands Presence In TV Bundles, Steinberg explains

HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans include activation within two more popular TV bundles in the coming months. “I saw nobody recreating the MSNBC, CNN, CNBC for people under […]

 
 

News Corp.’s Guenther On Infrastructure Flexibility, Fake News And Viewability

HOLLYWOOD, Florida – While programmatic media buying continues to grow rapidly, publishers need to remain flexible with their infrastructure. It’s all about helping advertisers reach the audiences they want, says the SVP and Global Head of Programmatic for News Corp., Chris Guenther. “It’s just a means of servicing our clients,” Guenther says of programmatic in […]

 
 

Facebook Instant Articles ‘A Win Financially’ For The Washington Post: CRO Hartman

HOLLYWOOD, Florida – Less than a month after announcing it would publish a daily collection of news stories in Facebook Instant Articles, The Washington Post says the move has been “a win financially,” a positive sign in an era of strained relations between traditional publishers and digital giants. Last summer, the Post was among the first […]

 
 

Index Exchange’s Casale On The Benefits Of Supply Side Focus, Infrastructure And Partnerships

HOLLYWOOD, Florida – On the heels of his company’s expanded partnership with AppNexus, Index Exchange President & CEO Andrew Casale reflects on the benefits of focusing exclusively on supply side clients, becoming “an infrastructure” company and fostering adtech partnerships. Until three years ago, Index Exchange was known as Casale Media, an early proponent of programmatic […]

 
 

IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds

HOLLYWOOD, FL — The ad-tech sector must do more to clamp down on a wave of “fake news” and ad fraud that is threatening both publishers and advertisers. That is according to the new chair of the US branch of the Interactive Advertising Bureau (IAB). Jim Norton was elected to the post this week in the organization […]

 
 

Header Bidding Moves To Server In AppNexus, Index Exchange Partnership

HOLLYWOOD BEACH, FL  — An expanded partnership between programmatic ad-tech firm AppNexus and exchange Index Exchange is one of the moves already changing the nature of ad trading’s so-called “header bidding” technique. The pair announced they have worked to produce tight technical integrations for server-to-server header bidding. “Header bidding” is a technique that has only recently grown up, in which […]

 
 

Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership

Having made major advertising commitments to YouTube before last year’s Upfront television negotiating season, IPG’s Magna has a new partnership with Roku that gives its clients advanced audience targeting capabilities and “one-stop shopping” for premium inventory. In an interview with Beet.TV, Amanda Medeiros Kigel, Magna’s VP of Partner Innovation, says the exclusive arrangement provides advanced targeting […]

 
 

AOL Brings Self-Serve Ad Options To Small App Makers

The world of ad-tech is tipping steadily from platforms that are managed by vendors for clients, to those that clients use themselves, and AOL is the latest provider to move with the tide. AOL has just turned on self-service capability for the supply-side platform inside its AOL ONE digital advertising offering. It makes it easier for small-scale […]

 
 

CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing

LAS VEGAS – If multichannel video programming distributors won’t share their set-top box data, how do media buyers and sellers expand the practice of audience buying? Not quickly. This is the main takeaway from a Beet.TV panel discussion at CES 2017 focusing on advanced television targeting. Held at held the OMD Oasis at The Venetian, […]

 
 

CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization

LAS VEGAS – Everyone agrees that data can help to inform better video advertising targeting. The question is how best to do it. The narrow range of options was the focus of a Beet.TV panel discussion at CES 2017 conducted at the OMD Oasis at The Venetian. It brought together representatives of 605, NBCUniversal, Omnicom […]

 
 

Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods

LAS VEGAS – In the early 1990’s, advertising agencies began to unbundle their media departments into separate operating units. Now television networks are unbundling their audiences to meet advertisers’ increasing desire for better ad targeting. “Cable programmers have always gone narrow in the sense that their individual networks tended to be much more niche content […]

 
 

Time Inc’s Viant Buys Mobile DSP Adelphic in Big Ad Tech Expansion Move

Last year, Time Inc bought itself in to the ad-tech ecosystem, by acquiring ad data outfit Viant. Now Viant is making an acquisition of its own. Earlier this week, the company announced it is buying Waltham, MA-based Adelphic, a six-year-old demand-side platform for ad buyers. But why? In this video interview with Beet.TV, Viant chief revenue officer Jeff Collins […]

 
 

How Experian Helped Toyota Track Drivers, From TV To Showroom

LAS VEGAS — Toyota dealerships in five US states now know exactly how many people were driven to their showrooms by TV ads, after an addressable TV campaign worked on by vendors in marketing data and mobile location. In June, Gulf States Toyota, which comprises 150 dealerships, targeted 652,200 AT&T/DirecTV viewers believed to be in-market for a new […]

 
 

Data No Longer In The Rear-View Mirror: Cadent’s Mitchko

LAS VEGAS — Time was, data was the oil that powered backward-looking reports examining the effectiveness of already-executed campaigns. But that’s all changing now, as new technology allows ad-tech platforms to show live data and let clients respond by tweaking campaigns mid-flight. That’s according to one ad-tech exec whose company helps advertisers use data segmenting to target linear […]

 
 

OMD’s Rozen Sifts CES’ ‘Shiny Objects’ For Immersive Marketing

LAS VEGAS — The Consumer Electronics Show gets bigger and bigger each year – and it changes, too. Once a mecca simply for new gadget fans, now the show attracts marketers and advertisers eager to understand the new technologies that will represent the consumer engagement platforms of tomorrow. But that places a responsibility on advertisers to take […]

 
 

Flipboard’s McCue Offers Brands Aspiration Over Snacking

LAS VEGAS — Maybe the full-page, print-style ad format isn’t the optimum format, even for an app that launched to replicate the modality of a printed magazine. In October, Flipboard, the flippable content aggregation app that borrows its interaction method from the page-turning paradigm, launched Storyboard, a new ad format for buyers. Speaking with Beet.TV at the […]

 
 

More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter

LAS VEGAS – True one-to-one advertising targeting on digital and linear television is being held back by too many competing standards, says the President of VM1, the dedicated Verizon agency within Zenith. “The interoperability of all these different systems and platforms and devices just don’t play nicely together today. But over time it’s definitely where […]

 
 

Turner Grows Content Marketing Platform “Ignite” with Social Distribution of Brand Partnerships

Having just announced the launch of in-house sports marketing agency Turner Ignite Sports, the Turner Ignite unit has taken another step well beyond its traditional linear television clientele in content creation and distribution. And it’s not only the biggest advertisers that have come to embrace content creation and are seeking distribution beyond their own means, […]

 
 

USA Today’s VR Show Shoots Second Season To Draw Brand Experiences

LAS VEGAS — USA Today is currently in production on a second “season” of its own virtual reality series, as it gears up to offer brands new ways to sell into the medium. A year ago at the Consumer Electronics Show, chief revenue officer Kevin Gentzel announced to Beet.TV the company would be making daily VR content. Now […]