Recent Videos

 

Future Viewership Behavior Key Focus For Marketers: Mediavest | Spark’s Terkelsen

LAS VEGAS – At CES, media agencies assume the dual role of soothsayer and gardener. That’s because their clients come to the extravaganza with one main objective. “Show me what the future is going to be,” is how Brian Terkelsen, the Global President of Mediavest | Spark, explains it during a break in the activity. […]

 
 

WPP’s Chief Sorrell Aims To Integrate ‘One Firm’

LAS VEGAS —  It is the world’s largest advertising agency holding group. That means WPP operates dozens of owned units, agencies, acquisitions and investments, across the advertising value chain. At time of writing, for example, WPP’s website lists some 400 subsidiaries under its umbrella. CEO Sir Martin Sorrell thinks the situation could stand some tidying up […]

 
 

How BoA Won With Addressable TV: SVP Deming Explains

MIAMI — It’s one of the biggest brands on the block. But, when Bank Of America needed to market a new kind of investment service, it turned to a new kind of advertising. Merrill Edge is BoA’s investment platform for customers that like to control their own investments. And Andrew Deming, BoA’s media leader, says the company […]

 
 

Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization

LAS VEGAS — It’s nearly a year since Tim Jones, then regional CEO of Zenith Optimedia, stepped up to lead Publicis Media’s Americas division after the ad agency group’s latest reorg. But that was the past. What is on Jones’ mind when it comes to the future of media? To find out, Beet.TV caught up with […]

 
 

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]

 
 

Havas’ Kinsella: As Agencies Rush To Data, How Deep Is Too Deep?

Is there such a thing as too much data in advertising and media? Quite possibly, according to the CEO of Havas North America. “I still see an incredible rush to data,” says Colin Kinsella, noting the trend of agency holding companies combining their data assets and building “these incredibly large organizations” around said data. He […]

 
 

GroupM’s Norman: Consumer Entertainment Choices A ‘Complicated Puzzle’

One expects to see faster chipsets from the NVIDIAs and Qualcomms of the world at CES 2017, plus more dazzling television screens. But for TV programmers, a lot of the action will focus on skinny bundles and trying to figure out how consumers will figure out their individual relationships with entertainment content. This is the […]

 
 

Consumers Don’t Want Dysfunction In Their Tech Choices: UM’s Richardson

A world without friction or seams probably won’t ever happen, even though consumers seek it constantly. In the meantime, marketers need to focus on the technologies that are showing signs of progress, whether it’s with augmented/virtual reality, artificial intelligence or eyeglass video. “I think one of the challenges that we’ve still got with that technology […]

 
 

On Addressable TV Execs’ Wishlist: Standards And Scale

MIAMI — Recent estimates of the number of addressable US TV households count about 45m properties. The ability to target individual households with different ads at different times is now real. “Over the last three years, (I’ve done) … 250 campaigns, addressable to the household,” recalls Tracey Scheppach, the former long-time SMG advanced TV exec who recently […]

 
 

Kawaja on AT&T/Invidi Deal, Adobe/TubeMogul and Accelerated Consolidation in the Year Ahead

Following a record year for mergers and acquisitions in the digital advertising and media space, “the volume is going to continue” in 2017. That’s the forecast from LUMA Partners Founder & CEO Terry Kawaja, whose advice for startups in the artificial and virtual reality space—plus the Internet of things—is don’t be too early. In an […]

 
 

Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees

MIAMI — Now around 50 million US homes could be at the end of so-called “addressable” TV, giving advertisers a wider canvas on which to paint household-targeted TV ads. What’s next? Eric Schmitt has identified three big changes occurring amid the revolution. The VP of TV at marketing data company Acxiom, in this panel interview with Beet.TV, offers up the […]

 
 

Netflix Will Beat Cable To Mass Addressable: Vertere’s Hanlon

MIAMI — Addressable TV, the idea that brands can target TV viewers at the individual household level using IP connections and data, is growing up, now that it can reportedly target around 50 million US households. But a nationwide footprint is still some way off, many industry execs believe. Tim Hanlon, founder and CEO of […]

 
 

Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean

What is the value of premium video in the modern marketing mix? Big and growing, according to a three-strong panel assembled by Beet.TV to chew over the latest issues. In this interview, our panelists discuss lingering fraud issues, vendor challenges and the multi-dimensional value of video… Cross-platform brand safety  Brand safety on web may have been […]

 
 

The ‘P Word’ & The Automated Future Of TV: A Panel Debates w/ Videology, Clypd & DataXu

If programmatic advertising technology means automation, what place does programmatic have the in the increasingly digital TV business? Unlike the typical picture of programmatic which most people have, TV ads are sold upfront, ahead of time, rather than in real-time. What could TV possible want with programmatic. A panel convened by Beet.TV discusses the options… […]

 
 

Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast

MIAMI – When the subject is unified audience measurement across viewing platforms, expect metaphors to abound. “Putting lipstick on a pig,” “Chicken and the egg” and “Push the envelope” are among them. And so it was during a panel discussion at the recent Beet.TV. Retreat 2016 as a panel of experts from across the video […]

 
 

Voice Recognition For TV ‘The New Battlefront’: OMD USA’s Winkler

Pure programmatic buying of television ads in a real-time, automated fashion is not happening at any kind of scale today and probably won’t for a few years, according to the Chief Investment Officer for OMD USA. However, “A lot of the benefits from programmatic thinking are starting to come into the marketplace, mostly through the […]

 
 

GroupM’s Rob Norman: Viewability Not Acceptable in Feed-Based Environments

While digital ad viewability probably won’t be the “topic de jure” at CES 2017, GroupM is taking into account modifiers for U.S. feed-based video advertising as it takes its own viewability standards global, according to Chief Digital Officer Rob Norman. “It’s pretty well known that the GroupM viewability standards aren’t met by feed-based environments,” Norman […]

 
 

Weather Company’s Bitterman Finds Data In The Cloud

Do consumers want to speak to their ads? IBM and The Weather Company think so. After the latter’s digital division was acquired by Big Blue, the pair this year launched “Watson Ads”, using the artificial intelligence system’s natural language-handling capabilities to power a conversational new ad format. So what’s the big idea? For Weather Company CMO Jordan […]

 
 

Next Stop For 605: CES, New Devices And Cross-Screen Measurement Opportunities

As it prepares for its first CES event in Las Vegas, data and analytics provider 605 will be looking at new video delivery devices slightly differently than programmers. Whereas programmers mostly envision additional viewer fragmentation, 605 sees opportunity to provide measurement solutions. As a “pure data play,” 605 doesn’t sell media or advertising, isn’t a […]

 
 

On Heels Of Mach, NBC News Readies Additional Vertical ‘Near News’ Ad Opportunities

NBC News will continue to roll out vertical, special interest “near news” advertising opportunities going into 2017, the most recent of which is a technological/transformational themed effort called Mach for NBC News. “One of the things we’ve rolled out as part of our quality transformative mission is a vertical strategy,” Alex Duncan, VP of Digital […]