Beet.TV The root to the media revolution 2015-05-04T01:26:09Z http://www.beet.tv/feed/atom WordPress Andy Plesser <![CDATA[PBS and Yahoo to Co-Produce Series on Wearable Health Tech, Hosted by David Pogue]]> http://www.beet.tv/?p=33336 2015-05-04T01:26:09Z 2015-05-04T01:17:38Z David Pogue, a Yahoo tech columnist and prolific video blogger, who is also  a host of PBS’s “Nova” series, says that Yahoo will join WGBH Boston, as co-producers of a series on wearable health tech titled “Your Tech.”

The six month collaboration was announced at the Yahoo NewFront.  At the event, we spoke with Pogue about the new series and his expanding video production with Yahoo.

After thirteen years at The New York Times as personal tech columnist, he joined Yahoo in 2013 to launch Yahoo Tech.

Beet.TV’s coverage of the Yahoo NewFront is sponsored by Yahoo.  Please find additional videos from the program here.

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Andy Plesser <![CDATA[BrightRoll’s COO Falck: Nielsen is Bringing Mobile Ads to “Parity” with Desktop with Digital Ad Ratings]]> http://www.beet.tv/?p=33331 2015-05-01T17:03:22Z 2015-05-01T14:02:02Z While consumption in mobile video has been explosive, advertising has lagged due in large part to a lack of adequate user analytics.   That will change with the integration of Nielsen’s Digital Ad Ratings (DAR), says Bruce Falck, COO of programmatic video company BrightRoll.  The integration with DAR was announced yesterday at the BrightRoll Video Summit in Manhattan.

In our interview with Falck, he talks about the state of BrightRoll as an “agnostic” media platform in the context of its new ownershipBri by Yahoo.

 

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Andy Plesser <![CDATA[Time Inc. Has Video Syndication Deal with Amazon, Others]]> http://www.beet.tv/?p=33327 2015-05-01T17:02:30Z 2015-05-01T12:50:02Z At its NewFront presentation on Thursday, Time Inc. announced a slate of eleven new programs.   It also announced a syndication agreement with Amazon Video Shorts, along with alliances with radio, TV and local newspapers groups Cumulus, Gannett and Nextstar Broadcasting.

After the presentation, we interviewed J.R. McCabe, SVP for Video at Time Inc. about the new slate of shows, the new syndication partners and the opportunities for advertisers around the publisher’s video offering.

 

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Andy Plesser <![CDATA[Yahoo’s Meeting Programmatic Demand from Advertisers at the NewFront]]> http://www.beet.tv/?p=33314 2015-05-01T00:55:10Z 2015-05-01T00:53:00Z While advertisers and their agencies are looking for quality programming, they want to buy audiences in a flexible scenario, powered programmatically, explains Lisa Utzschneider, SVP, Sales, Americas, Yahoo, in this interview with Beet.TV

She explains how the acquisition of video programmatic platform Brightroll, provides Yahoo vast reach into 188 million video viewers.

Utzschneider also talks about the impact of brand integration around programming and references the impact of a series for Honda.  We spoke with Monday night after the conclusion of the Yahoo NewFront presentation at Avery Fisher Hall at Lincoln Center.

Beet.TV coverage of the Yahoo NewFront was sponsored by Yahoo.  You can find additional videos from the event on this page.

 

 

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Andy Plesser <![CDATA[Live is “Big Priority for Yahoo” — Expands Live Programming with News, Fashion, and Finance]]> http://www.beet.tv/?p=33309 2015-05-01T00:26:36Z 2015-05-01T00:25:51Z With the introduction last year of a live daily concert series produced with Live Nation, live programming has become a major traffic driver to Yahoo and a growing opportunity for advertisers.   “Live has become a big priority for Yahoo,” says Lisa Licht, SVP, Marketing Partnerships, in this interview with Beet.TV

At Monday’s NewFront at Lincoln Center, Yahoo announced expanded live programming around news, fashion and finance.

Beet.TV coverage of the event was sponsored by Yahoo.  Please visit this page for additional clips.

 

 

 

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Daisy Whitney <![CDATA[Media Agencies Need to Change: Nielsen’s David Hohman]]> http://www.beet.tv/?p=33298 2015-04-30T23:34:25Z 2015-04-30T23:29:37Z The business model for media agencies needs to change, says David Hohman, Nielsen’s agency solutions EVP in an interview with Beet.TV. Many agencies still operate according to an old-school billable hours model, but as tech companies and platform vendors bring new services to the marketing and advertising world, media agencies are going to need to evolve faster, he says.

“Agencies are becoming more dependent on data, and doing things faster and cheaper, and that requires automation, data science, and skills they haven’t traditionally had. The challenge is they are operating in an old business model and the ecosystem is moving on without them,” he says.

But bringing creative closer to media buying can help agencies to move forward. “Content and advertising needs to be more tightly integrated than before, especially with the proliferation of mobile devices,” he says. “All of that is changing how advertising is being done and being bought and sold.”

Hohman was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin, Texas. Our coverage is sponsored by Videology. Please find more coverage from the conference here.

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Daisy Whitney <![CDATA[Video Services March Towards Personalization, Verizon’s Middleton]]> http://www.beet.tv/?p=33290 2015-04-30T23:22:37Z 2015-04-30T23:22:37Z LAS VEGAS — Video services are becoming increasingly personalized as they veer closer to customized models, says Ted Middleton, Chief Product Officer at Verizon Digital Media Services, in an interview with Beet.TV. That trend is similar to what drove the shifts in the music industry in the last several years.

Consumers don’t want to subscribe to channels they pay for but don’t watch, he says. They want to pick channel affiliations or individual programs to watch, Middleton says. That’s why some video services are migrating to IP-based and over-the-top models. “What will consumer video subscriptions look like?” he asks. “Will they fragment with more studios coming out with content portals and content applications? Will we see micro-aggregators around special interest areas? Or personalized subscriptions?”

Verizon’s media services business has been formed recently with the acquisitions of CDN company Edgecast and uPlynk.

We spoke with Middleton at the NAB Show following his panel which was part of the Online Video Conference.

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Andy Plesser <![CDATA[The Challenge with Digital Video is Discovery, Digitas’ Adam Shlachter]]> http://www.beet.tv/?p=33284 2015-04-30T02:05:39Z 2015-04-30T01:55:39Z While the breadth and quality of digital video continues to grow, as demonstrated during the Digital Content NewFronts, a big challenge remains discovery and consumption.  While that has historically been a problem, discovery is developing in good measure due to personalization of social feeds, says Adam Shlachter, Chief Investment Officer, DigitasLBi, in this interview with Beet.TV

We spoke with him Monday night at the Yahoo NewFront program at Lincoln Center.  Our coverage of the event was sponsored by Yahoo.  You can find additional coverage here.

 

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Andy Plesser <![CDATA[Digital Video Has Reached a “Mature Phase,” DigitasLBi’s Scott Donaton]]> http://www.beet.tv/?p=33279 2015-04-30T01:55:01Z 2015-04-30T01:36:36Z From full-length, TV-style video produced by Yahoo to six-second Vines, the opportunities around digital video is diverse and promising. The medium has come of age and marketers need to embrace it, says Scott Donaton, Chief Content Officer of DigitasLBi, in this interview with Beet.TV

We spoke with him at the Yahoo NewFront event on Monday evening at Lincoln Center.

For more Beet videos of the Yahoo event, please visit this page.  Our coverage of the event was sponsored by Yahoo.

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Andy Plesser <![CDATA[Data & Technology Must Rise with NewFronts Offering, MediaVest’s Steinberg]]> http://www.beet.tv/?p=33272 2015-04-30T01:13:49Z 2015-04-30T01:05:43Z While quality content remains core to premium, digital video, it is the ability to harness data to target specific audiences which is as important. Technology needs to be a central part of the Digital Content NewFronts offering, says Robin Steinberg, EVP at MediaVest in this interview with Beet.TV

We spoke with her at the Yahoo NewFront event at Lincoln Center on Monday night.

Yahoo’s programmatic video offering was very much front and center with the recent acquisition and integration with BrightRoll. Also at the Yahoo NewFront, we interviewed BrightRoll founder and CEO Tod Sacredoti.

Beet.TV’s coverage of the Monday evening program was sponsored by Yahoo.  You can find more videos from event here.

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