Beet.TV The root to the media revolution 2015-03-06T12:46:35Z http://www.beet.tv/feed/atom WordPress Daisy Whitney <![CDATA[Jun Group Growth Stems from Focus on Brands’ Owned Sites]]> http://www.beet.tv/?p=32411 2015-03-06T03:08:04Z 2015-03-06T03:08:04Z Ad tech company Jun Group doubled the number of employees and significantly grew its revenue in 2014, and expects similar numbers again this year, buoyed by its focus on branded video, says CEO Mitchell Reichgut at the recent Beet.TV executive retreat. “We have seen a dramatic increase from clients to have that branded video experience on page,” he says in this video interview.

In fact, Jun Group has been focusing on products that enable brand clients to keep video on their own sites. Growth is also being fueled by capitalizing on the consumer move from the desktop to mobile devices, since mobile video drives better completion rates and engagement, he says. This year Jun Group expects to introduce an interstitial in-app unit that will allow for a non-interactive experience for consumers, he said.

Reichgut was interviewed by Ashley J. Swartz, CEO of Furious Corp.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

 

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Daisy Whitney <![CDATA[Index Exchange Doubles Down on Programmatic]]> http://www.beet.tv/?p=32568 2015-03-06T02:53:48Z 2015-03-06T02:53:48Z The run rate for ad tech firm Index Exchange has hit $200 million due to its sole focus now on programmatic buying, says Andrew Casale, President and CEO of Index Exchange, in this interview with Beet.TV. “Programmatic has dramatically changed our business,” he says.

Index Exchange, formerly Casale Media, shifted its business from 100% focused on direct buying to 100% focused on programmatic, and that pivot has transformed the company, he says. “Publishers have more choice in the supply side platforms they work with. “We are the neutral objective layer to make trading trustworthy.”

Programmatic buying is changing the ad business because its gives publishers more data. “Publishers can be as smart as the buy side by leveraging the data they have. The clients know what they want,” he says.

We spoke to Casale at the recent IAB Annual Leadership. Please find Beet.TV’s coverage of the event here.

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Robert Andrews <![CDATA[Civolution Syncs TV, Online Ads For Amplification]]> http://www.beet.tv/?p=32521 2015-03-06T12:46:35Z 2015-03-06T02:49:36Z Dutch video technology company Civolution says it has a recipe for helping advertisers stay in touch with consumers, even as they distract themselves from TV viewing with alternative media devices.

Civolution’s technology can trigger online ads in time with broadcast TV ads.  It has recently rebranded it’s TV synch company as Teletrax.

“Let’s see you see Nike on the first screen – within three seconds, you see Nike on the second screen,” says Stefan Maris, Global Products Manager.

“That’s a really good way of amplifying your message. It’s also a reach tool and, on top of that, the frequency.”

Maris’ company has a global network of listening stations listening to TV signals at the broadcast head end level to understand what is really being broadcast.

He was interviewed at Beet.TV’s annual executive retreat by Furious Corp founder Ashley J. Swartz.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

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Andy Plesser <![CDATA[Cannes to Recognize AdTech Innovation with the “Creative Data Lions”]]> http://www.beet.tv/?p=32587 2015-03-05T11:20:55Z 2015-03-05T00:05:15Z The organizers of Cannes Lions have announced a completely new program at Cannes Lions titled the “Innovation Festival.”  It will be a two-day program, June 25th & 26th held at the Grand Palais.

The program will recognize the impact of data on the creative advertising process.  (It happens concurrently with the overall festival.)

A number of adtech companies and media agencies are sponsoring the program  including Google, MEC, Oracle/DataLogix, MediaMath, Quantcast the Rubicon Project and The Trade Desk.  The two-day program will conclude with an awards gala awards ceremony on Friday night, June 26.

Unlike most of the Cannes Lions awards submissions,  which are generally limited to agencies, the awards process is open to adtech and data vendors and publishers.  The new award is titled the Creative Data Lions.  The jury president is David Sable, global CEO of Y&R.

Submissions for award close on March 27.

Last June in France, we spoke with Cannes Lions CEO Philip Thomas about the emerging impact of of data on creativity and his plans to bring this topic to the Festival, to the main stage. 

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Robert Andrews <![CDATA[Brands Not Afraid To See Full Ad Data: Veenome’s Lenane]]> http://www.beet.tv/?p=32526 2015-03-04T16:59:12Z 2015-03-04T16:57:18Z These days, many ad tech vendors offer to give brands and networks the data that reveals the true effectiveness of their ads. But which side wants to see that data, and which would rather look away?

“If a big ad network doesn’t like what they see…  they don’t necessarily want to come back (to us),” according to Veenome CEO Kevin Lenane, whose company collects attributes video content to helps advertisers and use it for contextual targeting, auditing for exchanges and more.

But the response points to a trend in which advertiser brands are becoming more powerful.

“The brand actually really wants it (the data),” Lenane says. “You’ll see more of that, they’re taking control of the data stream. They’re getting the data (directly) from us, whereas, two years ago, we couldn’t even get a conversation with them.”

Lenane was interviewed at Beet.TV’s annual executive retreat by Furious Corp founder Ashley J. Swartz.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

Update:  Integral Ad Science announced today the acquisition of Veenome.

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Robert Andrews <![CDATA[Nielsen’s Hohman Ready To Measure Netflix]]> http://www.beet.tv/?p=32308 2015-03-04T19:53:10Z 2015-03-04T11:56:22Z Netflix may not want to open up its audience ratings to industry onlookers – but that doesn’t mean measurement houses aren’t trying to put some numbers on the video behemoth’s growth regardless.

“We are actually going to be able to have measurement for content that’s playing on Netflix because we have the audio tags – we can measure the audio signature,” Nielsen agency solutions MD David Hohman tells Beet.TV in this panel interview. “If we had the audio signature for Netflix(-commissioned) content, we can measure those as well… for any device.”

Announced in November, Nielsen’s in-home audience panel measurement devices can now listen out for sonic fingerprints in shows viewers are watching over streaming services. That’s fine for shows licensed from suppliers which use the fingerprints, but Netflix’s own-produced shows so far do not. “The problem in the industry – there are so many viewpoints – things being measured in different way – there is no consistency,” Hohman says.

“The difficult piece of that is, the technology doesn’t exist in all things – you’ve got specific broadcasters or cable owners that don’t want to be measured. Netflix wants to tell you how successful their programs are. Netflix doesn’t want to be measured. Right now, it doesn’t matter because it’s not taking ad revenue.”

He was interviewed at Beet.TV’s annual executive retreat by Furious Corp founder Ashley J. Swartz. The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

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Robert Andrews <![CDATA[MySpace Userbase Is Now Viant’s Giant Ad Targeting Machine]]> http://www.beet.tv/?p=32574 2015-03-04T20:01:27Z 2015-03-04T11:09:37Z MySpace may have struggled to retain relevance over the last few years, but its latest owner recently rolled up the social network in to a proposition it hopes advertisers will find appealing.

Interactive Media Holdings, which also owns Specific Media, Vindico and Xumo, has reacast as Viant Ad Cloud.

“We realised, four or five years ago, we weren’t able to execute as well as we wanted for our advertisers anymore,” chief revenue officer Jeff Collins concedes to Beet.TV. “A lot of the data was outdated.

“We set out to create a new foundation not as reliant on proxies and cookies but on a direct relationship with the consumer… a project to map out the country.”

Viant now leverages around a billion of a total 1.2 billion user account profiles available to it, some augmented by improvements brought by Experian, to let advertisers target ads not to devices but to people, regardless of which device they use.

Collins was interviewed by Beet.TV at the IAB Annual Leadership Meeting.

Beet.TV coverage of the IAB meeting was sponsored by SpotXchange. Please find Beet.TV’s coverage of the event here.

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Daisy Whitney <![CDATA[Yahoo: Three Keys to Native Ad Success]]> http://www.beet.tv/?p=32551 2015-03-04T00:51:34Z 2015-03-03T21:22:30Z Native ads can often generate more attention then display ads, and they also usually drive a positive brand association, says Lauren Weinberg, VP Strategic Research & Insights at Yahoo, in this interview with Beet.TV. According to Yahoo’s research, 60% of consumers have a positive perception of native ads, and they generate three times the attention of standard display ads.

Weinberg said that Yahoo has found three elements to be critical for successful native ads. The first is an effective integration of content and platform,  the second is transparency to the consumers that they are seeing an ad, and the third is properly aligning objectives with consumers and ads. “That’s what makes them work well. Consumers find value in them,” she says.

Look for more native ads on Yahoo as well as an increase in mobile native ads too, as part of Yahoo’s growing focus on this format.

Native ads were a key topic at the recent IAB Annual Leadership. Please find Beet.TV’s coverage of the event here.

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Robert Andrews <![CDATA[Videology’s Gaskamp: Most Of Our Ads Are Upfront]]> http://www.beet.tv/?p=32531 2015-03-04T00:50:51Z 2015-03-03T11:56:20Z In the emerging world of digital video advertising, many in the industry are getting excited by the possibility of programmatic-style real-time video ad buying, as well as by dynamically-inserted video ads.

But video ad tech platform Videology says most of the ads its clients buy in videos are bought more in advance like that, just like buyers buy TV ads.

Videology north American development SVP Brent Gaskamp tells Beet.TV in this video interview:

  • “70% of the deals managed in our platform are upfront.”
  • “About 20% are scatter.”
  • “And then then 10% are utilising real-time and other mechanisms to fill in the sand between the stones.”

Gaskamp says the majority are digital video ads greed during the TV industry’s regular upfront ad sales events: “Most of the market is playing in scatter and real-time.”

Gaskamp was interviewed at Beet.TV’s annual executive retreat by Nielsen Digital MD Andrew Feigenson.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

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Robert Andrews <![CDATA[Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni]]> http://www.beet.tv/?p=32314 2015-03-03T05:49:02Z 2015-03-02T19:05:36Z Digital advertising has grown fast over the last few years – but its surge is not causing the overall advertising economy to inflate, says an ad measurement veteran.

“Digital has skyrocketed – but it’s coming from other budgets,” according to comScore executive chairman emeritus Gian Fulgoni. “Total US advertising spending is not growing consistently at 10%.

“One of the issues is whether the (overall) pie is expanding at the rate we’d all like to see it. Ad spending is under more pressure than we’d all like to see…

“Maybe there is evidence that it doesn’t work as well as we’d like… Maybe the advertiser is under such pressure themselves that they are putting pressure on the entire ecosystem.”

He was interviewed at Beet.TV’s annual executive retreat by Furious Corp founder Ashley J. Swartz.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

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