Beet.TV The root to the media revolution 2015-05-22T15:46:01Z http://www.beet.tv/feed/atom WordPress Robert Andrews <![CDATA[Technology Informs Cannes’ ‘Creative Nexus': UM’s Cohen]]> http://www.beet.tv/?p=33614 2015-05-22T15:46:01Z 2015-05-22T15:46:01Z Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity.

“Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video interview. “Now we’re seeing an influx of technology and data partners, which is representative of what’s going on in the marketplace.”

But those things are not oil and water, according to McCann: “The best creative is informed by tremendous insights based on people, generated by data and technology. We’re human beings who like listening to, telling and entertained by stories. The best stories are on display at the Palais.”

Lions is recognizing the role of technology by staging Lions Innovation, an in-conference track on the collision of tech and creativity.

We interviewed Cohen as part of the series The Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull.   Please visit this page for additional segments.

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Andy Plesser <![CDATA[Mobile Video Advertising is Priced at 50% Discount, MMA’s Stuart]]> http://www.beet.tv/?p=33606 2015-05-22T12:01:26Z 2015-05-22T11:55:59Z Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV.  He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands.   Unlike other forms of digital video, supply outpaces demand for mobile video, he explains.

He is advising marketers to lock into long term ad buys at the the current pricing level.

Overall marketing spend on mobile advertising by major brands is a paltry three precent, says Stuart who suggests that the percentage should be 10 percent now.

Also in the interview, he talks about MMA’s plans the upcoming Cannes Lions Festival. This video is part of series titled The Road to Cannes presented by Coull.  You can find more segments from the series here.

We interviewed him this week at the LUMA Partners’ CEO adtech conference in Manhattan.

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Andy Plesser <![CDATA[Mixpo’s Tillinghast Sees Big Upside to Interactive Video as Display Banners]]> http://www.beet.tv/?p=33598 2015-05-22T11:09:16Z 2015-05-22T10:51:34Z Mixpo, the Seattle-based company that creates custom, interactive elements for pre-roll ads for big brands and publishers, sees much bigger opportunities for interactivity in video ads that appear as banners, says Charlie Tillinghast, former President & CEO of MSNBC.com, who became CEO of Mixpo earlier this year.

While the inventory for pre-roll is limited, the availability for banner advertising is virtually unlimited, he points out.

In the interview, he talks about the acquisition last year of Portland-based ShopIgniter and how Mixpo is using the platform to integrate its custom video ad experience with Facebook.

We spoke with Tillinghast this week at the LUMA Partners adtech leadership conference in New York.

Tillinghast is a former chairman of the Online Publishers’ Association.

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Andy Plesser <![CDATA[comScore Readies Measurement Tool for Connected TV’s]]> http://www.beet.tv/?p=33588 2015-05-21T11:01:08Z 2015-05-21T10:48:11Z Responding to a dramatic increase in video consumption on connected TV’s, comScore is readying a measurement tool to tabulate views on the devices and will roll it out this year in the U.S., says Serge Matta, CEO in this video interview with Beet.TV.   He says that comScore is already measuring OTT consumption for publishers including Hulu with a system that is not “100 percent there yet.”

In the interview, Matta explains the investment with WPP and the strategic alliance with its Kantar unit to bring comSore measurement solutions to global television operators.

We spoke it him yesterday at the LUMA Partner’s annual adtech leadership conference in New York.

comScore has reached an all time high stock price this week, with a valuation now in excess of $2 billion.

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Andy Plesser <![CDATA[Tim Armstrong’s Goal of “Open” AdTech Dominance: “Open is the New Black,” Says Banker Terry Kawaja]]> http://www.beet.tv/?p=33580 2015-05-21T10:20:59Z 2015-05-21T10:20:59Z In a  keynote address to some 500 leaders of the adtech industry gathered in New York by the investment bank boutique LUMA partners, AOL CEO Tim Armstrong shared an expansive  view on the sale of AOL to Verizon and the future of AOL.   He spoke about the future of an open, interoperarable tech stack where buyers and sellers of advertising can transact.  Armstrong was interviewed by LUMA’s CEO Terence Kawaja who summarized the highlights of Armstrong’s comments in this interview with Beet.TV

What struck Kawaja and the audience was Armstrong’s “bold” declaration that AOL would be the world’s dominant open global media company.

The declaration of “open” permeated the conference stage yesterday, with executives from Facebook, AppNexus, Google and Oracle all saying that their ecosystems are open in some respects, as Kawaja summaries in this video.

Seems that open is a sort of fashion statement in adtech now:  Kawaja says that “open is the new black.”

In November, AOL president explained the opportunity around an open ecosystem in this interview with AdExchanger.

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Andy Plesser <![CDATA[DailyMail’s Steinberg: The Threat to News is the Media Agencies]]> http://www.beet.tv/?p=33571 2015-05-21T15:32:26Z 2015-05-21T01:40:21Z It’s not porn, it’s not file sharing, yet many media agencies equate news with these unsavory categories – and they are keeping their distance and limiting ad spend.

The threat to news is not the lack of journalists, it’s the way news is seen by advertisers, primarily by the agencies who evaluate the medium, declares Jon Steinberg,  CEO of the DailyMail, North America, in this interview with Beet.TV. He wrote about this topic in blog post earlier this week.

While there has been pushback against news by some media agencies, the DailyMail has won the advertising from a number of big brands which run adjacent to news articles on the DailyMail, he says.

Steinberg, former president and COO of BuzzFeed,  joined the DailyMail last June.  In this interview he talks about the publisher’s recent Digital Content NewFront, the growth of video on the site and how it is monetizing video on Facebook and YouTube.

Steinberg says the DailyMail is the largest English language newspaper site in the world.

We interviewed him earlier today at the LUMA Partner’s DMS conference, where he was featured in a fireside chat with LUMA CEO Terence Kawaja.

In the interview he talks about plans for the upcoming Cannes Lions Festival and activities  there by the DailyMail.

This video is part of a Beet.TV series titled The Road to Cannes,  sponsored by Coull. For more segments from the series, please visit this page.

 

 

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Andy Plesser <![CDATA[David Bell: “There Will be Roadkill in the Lumascape”]]> http://www.beet.tv/?p=33563 2015-05-19T10:20:41Z 2015-05-19T10:16:18Z At the upcoming Cannes Lions Festival in France next month, a vast numbers adtech companies will be vying for attention but there will be an inevitable winnowing.   Consolidation will continues with the growth of larger, open platform technology companies.  “There will be roadkill in the Lumascape,” says David Bell, Chairman Emeritus of the Interpublic Group, in this interview, referring to a a complex chart of the adtech ecosystem maintained by LUMA partners.

Also in the interview, he chronicles the changes in Cannes from a celebration of creative ad campaigns to embarce media and now tech gathering.

The interview with Bell is part of the Beet.TV lead-up series titled the Road to Cannes.  The series is sponsored by Coull.   Please find additional segments from the series here.

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Daisy Whitney <![CDATA[Being a Change Agent = Reading Trends, Simulmedia’s Dave Morgan Says]]> http://www.beet.tv/?p=33551 2015-05-18T20:29:30Z 2015-05-18T20:29:24Z The ad market should brace itself for huge digital transformations in the next few years. Changes that have been afoot for sometime now are on the cusp of hitting the market hard, says serial entrepreneur Dave Morgan, Chief Executive Officer for Simulmedia, who talked about these shifts in the ad business in this interview with Beet.TV.

Look for a convergence of digital trends, he predicts. “The big trends are: all media is going digital, all media is going on demand, all media is becoming personal and all media is becoming accountable. Those are certainties. There are questions about how it unfolds, but in next three to four years it will really hit,” he says, adding that the root of these changes began decades ago.

Morgan has helmed several leading firms in the industry, including founding and running Tacoda, the shop that launched behavioral marketing as well as the ad serving network Real Media. Now he leads Simulmedia, an audience-based TV advertising technology company that is focusing on marrying audience buying with TV, especially in the currently upfront. “I’ve been on a twenty- to twenty-five year path toward this digital change in media and advertising, and I didn’t want to miss the critical moments or innings in the game when we saw things that would take decades to develop finally happen,” he says in explaining why he’s stayed in the business for so long, and steered so many companies.

His tenure had led to being known as a “change agent,” and some of that comes from being in the right place at the right time, he says. “The number one thing to being a good change agent is to go someplace changing. Then pick the things you can actually affect. Big markets won’t be changed by one person or one company, but if you can read the trends right you can get in them.”

Morgan was interviewed for Beet.TV by David J. Moore, Chairman of Xaxis and President of WPP Digital.  This is part of the Media Revolutionaries series presented by Microsoft and Xaxis.   Please visit this page to view more from the series.

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Andy Plesser <![CDATA[China’s Search Giant Baidu in Strategic Alliance with Taboola]]> http://www.beet.tv/?p=33542 2015-05-18T12:29:20Z 2015-05-18T10:29:23Z Baidu, China’s largest search engine, has entered into a strategic investment with content recommendation company Taboola, the companies announced today.   Terms of the agreement were not disclosed.

The deal gives Taboola a giant foothold in the Chinese market which does not widely use content recommendation services like Taboola or Outbrain.   The implementation will include desktop and mobile.

In a prepared statement, Taboola founder and chief executive officer Adam Singolda said “we believe that discovery has massive growth potential in both existing and untapped markets around the world, and we plan to grow this new category even further with Baidu to help change the way people in China discover content they may like and never knew existed.”

Earlier this year at the Beet.TV executive retreat in Fort Lauderdale, we interviewed Singolda on the company and the opportunities in the sector.  We have republished the video with today’s news.

More on the news published today by TechCrunch.

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Robert Andrews <![CDATA[Video Ad Trust Is A Mess: Coull CEO Watkins]]> http://www.beet.tv/?p=33519 2015-05-19T09:36:58Z 2015-05-18T00:09:00Z Through initiatives like the Media Ratings Council defining what truly constitutes a “viewable” ad, the industry has come a long way to eradicating fraudulent practices.

But the spectrum of viewable ad-measuring platforms spawned by the search for accuracy means video ad sales are still in a pickle, says one video ad tech boss.

“There’s a lack of standardization in terms of what’s viewable… the industry is in a mess right now,” according to Irfon Watkins, CEO of Coull, a Bristol, UK-based company whose technology mines the content of videos, indexing them for ad targetability.

“Each third-party vendor has put a different algorithm in to it. If you do a peer review IAS against Moat against Peer 39, they’ll all come up with different results.”

Previously, Randall Rothenberg, the Interactive Advertising Bureau (IAB) president has complained to Beet.TV about a similar problem: “There are 17 accredited viewability vendors in the field and at least a dozen more in the pipeline to be accredited by the MRC. This proliferation of vendors has been an utter obstacle, they’ve just confused everybody.”

Watkins says “the only way to solve theatre trust problem is to bring more technology to it”.

 

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