Beet.TV http://www.beet.tv The root to the media revolution Mon, 25 May 2015 12:46:22 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Teads Touts ‘Outstream’ Video Units for Mobile: Le Monde and Forbes Have Integration http://www.beet.tv/2015/05/teads-2.html http://www.beet.tv/2015/05/teads-2.html#comments Mon, 25 May 2015 12:46:22 +0000 http://www.beet.tv/?p=33646 Teads, the Paris-based adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV

Quesada sees robust interest in outstream for mobile as consumption moves to mobile and publishers seek to build revenue with video advertising outside the limited or non-existent pre-roll.  He also sees the demand for “viewable” video ads driving the emerging format.

Quesada, who has moved to New York, says that revenue from the U.S. is the largest market for Teads.   Among publisher who have embraced Teads are Conde Nast, Financial Times and News Corp, he says in this interview.

We interviewed him last week at the LUMA Partners DMS15 adtech CEO conference.  For more videos from the conference, please visit this page.

]]>
http://www.beet.tv/2015/05/teads-2.html/feed 0
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform http://www.beet.tv/2015/05/cannes15gentry.html http://www.beet.tv/2015/05/cannes15gentry.html#comments Sun, 24 May 2015 22:34:44 +0000 http://www.beet.tv/?p=33620 LONDON — Back in March, The Guardian and four other UK publishers with global ambitions announced they were forming the Pangea Alliance, a shared scheme to pool first-party ad data for ad buyers to target their combined 110 million users in a “programmatic”, or automated fashion.

In beta testing since, now the alliance – which numbersThe Guardian, CNN International, the Financial Times and Reuters as well as The Economist – is already set to expand its membership in the next few months.

“We would expect to see, toward the latter end of the year, some announcements about other publishers joining,” Guardian global revenue director Tim Gentry tells Beet.TV in this video interview.

“We have created a number of new audience segments and a couple of custom ad formats. There will be many more custom ad formats that come online during the summer and further audience segments.”

But Gentry says Pangea members will not be collaborating on preroll video ad sales: “Each of us is in the same position as the whole market where there is excess demand and scarcity of supply. Collaboration doesn’t add a huge amount of value there.”

Like French conglomerate La Place, Pangea is powered by Rubicon Project, which Gentry says reduces complexity for the members.

 

We interviewed Gentry in London as part of the series the Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull.   Please visit this page for additional segments.

]]>
http://www.beet.tv/2015/05/cannes15gentry.html/feed 0
WorldNow Creates Consortium for U.S. TV Stations for Digital Ads http://www.beet.tv/2015/05/worldnow.html http://www.beet.tv/2015/05/worldnow.html#comments Sun, 24 May 2015 20:14:05 +0000 http://www.beet.tv/?p=33631 WorldNow, a New York-based online video platform provider for some 400 U.S. local television stations, has announced the formation of a consortium to sell national advertising.

At the recent NAB Show in Las Vegas, we spoke with Lou Schwartz, Chief Strategy Officer, about the growing IP-delivered opportunities for TV stations and how the company is providing OVP, CMS and advertising services.

Beet.TV’s coverage of the NAB Show as sponsored by Akamai. Please find more coverage of the NAB by Beet.TV on this page.

]]>
http://www.beet.tv/2015/05/worldnow.html/feed 0
OVP ‘Stream Monkey’ Touts Analytics Offering and 4K Streaming http://www.beet.tv/2015/05/stream.html http://www.beet.tv/2015/05/stream.html#comments Sun, 24 May 2015 19:06:56 +0000 http://www.beet.tv/?p=33626 Orlando based-Online video platform Stream Monkey is expanding by offering services to media companies, non-profits and enterprises.  One of its key value propositions is its deep analytics around viewers, says Jason Fuhlbruck, in this interview with Beet.TV.   The analytics suite is powered by Akamai, he explains.

Stream Monkey was was tapped as the platform for the world’s first global music performance, the FADER Fort  concert  produced in March at SXSW.  The streaming was successful, with some 50,000 views, he says.

This video is part of series of segments produced at the NAB Show in Las Vegas.  Our coverage was sponsored by Akamai.  For more clips from NAB, please visit this page.

 

 

]]>
http://www.beet.tv/2015/05/stream.html/feed 0
Technology Informs Cannes’ ‘Creative Nexus': UM’s Cohen http://www.beet.tv/2015/05/cannes15cohen.html http://www.beet.tv/2015/05/cannes15cohen.html#comments Fri, 22 May 2015 15:46:01 +0000 http://www.beet.tv/?p=33614 Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity.

“Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video interview. “Now we’re seeing an influx of technology and data partners, which is representative of what’s going on in the marketplace.”

But those things are not oil and water, according to McCann: “The best creative is informed by tremendous insights based on people, generated by data and technology. We’re human beings who like listening to, telling and entertained by stories. The best stories are on display at the Palais.”

Lions is recognizing the role of technology by staging Lions Innovation, an in-conference track on the collision of tech and creativity.

We interviewed Cohen as part of the series The Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull.   Please visit this page for additional segments.

]]>
http://www.beet.tv/2015/05/cannes15cohen.html/feed 0
Mobile Video Advertising is Priced at 50% Discount, MMA’s Stuart http://www.beet.tv/2015/05/mma.html http://www.beet.tv/2015/05/mma.html#comments Fri, 22 May 2015 11:55:59 +0000 http://www.beet.tv/?p=33606 Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV.  He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands.   Unlike other forms of digital video, supply outpaces demand for mobile video, he explains.

He is advising marketers to lock into long term ad buys at the the current pricing level.

Overall marketing spend on mobile advertising by major brands is a paltry three precent, says Stuart who suggests that the percentage should be 10 percent now.

Also in the interview, he talks about MMA’s plans the upcoming Cannes Lions Festival. This video is part of series titled The Road to Cannes presented by Coull.  You can find more segments from the series here.

We interviewed him this week at the LUMA Partners’ CEO adtech conference in Manhattan.

]]>
http://www.beet.tv/2015/05/mma.html/feed 0
Mixpo’s Tillinghast Sees Big Upside to Interactive Video as Display Banners http://www.beet.tv/2015/05/mixpo-2.html http://www.beet.tv/2015/05/mixpo-2.html#comments Fri, 22 May 2015 10:51:34 +0000 http://www.beet.tv/?p=33598 Mixpo, the Seattle-based company that creates custom, interactive elements for pre-roll ads for big brands and publishers, sees much bigger opportunities for interactivity in video ads that appear as banners, says Charlie Tillinghast, former President & CEO of MSNBC.com, who became CEO of Mixpo earlier this year.

While the inventory for pre-roll is limited, the availability for banner advertising is virtually unlimited, he points out.

In the interview, he talks about the acquisition last year of Portland-based ShopIgniter and how Mixpo is using the platform to integrate its custom video ad experience with Facebook.

We spoke with Tillinghast this week at the LUMA Partners adtech leadership conference in New York.

Tillinghast is a former chairman of the Online Publishers’ Association.

]]>
http://www.beet.tv/2015/05/mixpo-2.html/feed 0
comScore Readies Measurement Tool for Connected TV’s http://www.beet.tv/2015/05/comscore-3.html http://www.beet.tv/2015/05/comscore-3.html#comments Thu, 21 May 2015 10:48:11 +0000 http://www.beet.tv/?p=33588 Responding to a dramatic increase in video consumption on connected TV’s, comScore is readying a measurement tool to tabulate views on the devices and will roll it out this year in the U.S., says Serge Matta, CEO in this video interview with Beet.TV.   He says that comScore is already measuring OTT consumption for publishers including Hulu with a system that is not “100 percent there yet.”

In the interview, Matta explains the investment with WPP and the strategic alliance with its Kantar unit to bring comSore measurement solutions to global television operators.

We spoke it him yesterday at the LUMA Partner’s annual adtech leadership conference in New York.

comScore has reached an all time high stock price this week, with a valuation now in excess of $2 billion.

]]>
http://www.beet.tv/2015/05/comscore-3.html/feed 0
Tim Armstrong’s Goal of “Open” AdTech Dominance: “Open is the New Black,” Says Banker Terry Kawaja http://www.beet.tv/2015/05/open.html http://www.beet.tv/2015/05/open.html#comments Thu, 21 May 2015 10:20:59 +0000 http://www.beet.tv/?p=33580 In a  keynote address to some 500 leaders of the adtech industry gathered in New York by the investment bank boutique LUMA partners, AOL CEO Tim Armstrong shared an expansive  view on the sale of AOL to Verizon and the future of AOL.   He spoke about the future of an open, interoperarable tech stack where buyers and sellers of advertising can transact.  Armstrong was interviewed by LUMA’s CEO Terence Kawaja who summarized the highlights of Armstrong’s comments in this interview with Beet.TV

What struck Kawaja and the audience was Armstrong’s “bold” declaration that AOL would be the world’s dominant open global media company.

The declaration of “open” permeated the conference stage yesterday, with executives from Facebook, AppNexus, Google and Oracle all saying that their ecosystems are open in some respects, as Kawaja summaries in this video.

Seems that open is a sort of fashion statement in adtech now:  Kawaja says that “open is the new black.”

In November, AOL president explained the opportunity around an open ecosystem in this interview with AdExchanger.

]]>
http://www.beet.tv/2015/05/open.html/feed 0
DailyMail’s Steinberg: The Threat to News is the Media Agencies http://www.beet.tv/2015/05/steinberg-2.html http://www.beet.tv/2015/05/steinberg-2.html#comments Thu, 21 May 2015 01:40:21 +0000 http://www.beet.tv/?p=33571 It’s not porn, it’s not file sharing, yet many media agencies equate news with these unsavory categories – and they are keeping their distance and limiting ad spend.

The threat to news is not the lack of journalists, it’s the way news is seen by advertisers, primarily by the agencies who evaluate the medium, declares Jon Steinberg,  CEO of the DailyMail, North America, in this interview with Beet.TV. He wrote about this topic in blog post earlier this week.

While there has been pushback against news by some media agencies, the DailyMail has won the advertising from a number of big brands which run adjacent to news articles on the DailyMail, he says.

Steinberg, former president and COO of BuzzFeed,  joined the DailyMail last June.  In this interview he talks about the publisher’s recent Digital Content NewFront, the growth of video on the site and how it is monetizing video on Facebook and YouTube.

Steinberg says the DailyMail is the largest English language newspaper site in the world.

We interviewed him earlier today at the LUMA Partner’s DMS conference, where he was featured in a fireside chat with LUMA CEO Terence Kawaja.

In the interview he talks about plans for the upcoming Cannes Lions Festival and activities  there by the DailyMail.

This video is part of a Beet.TV series titled The Road to Cannes,  sponsored by Coull. For more segments from the series, please visit this page.

 

 

]]>
http://www.beet.tv/2015/05/steinberg-2.html/feed 0