Beet.TV http://www.beet.tv The root to the media revolution Thu, 16 Apr 2015 23:22:06 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Partnership Is Fuel For Creativity: MediaLink’s Kassan http://www.beet.tv/2015/04/4asmedialinkkassan.html http://www.beet.tv/2015/04/4asmedialinkkassan.html#comments Thu, 16 Apr 2015 18:04:58 +0000 http://www.beet.tv/?p=32983 Call it alchemy, call it a meeting of minds, but marrying up seemingly-disparate disciplines it the key to unlocking business growth. So says one of the leaders of cross-disciplinary media consultancy MediaLink.

“Partnership is what makes this world go around,” according to CEO Michael Kassan. “You need people who are growing toward the same goals. One shop does not fit all anymore. You have to find people to work with.

“The best partnership out there is … the idea and the technology. The idea is central, but if you can understand how to get those ideas in to the mainstream faster using technology … when precision is so available … you need that partnership.”

Kassan is so enamored with the transformational potential of partnerships, MediaLink recently hosted the Partnership Awards at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin. Winners included triumvirates of Motorola, Razorfish and Wired, and Nissan, OMD and Amazon.com.

Kassan was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin, Texas. Our coverage is sponsored by Videology. Please find more coverage from the conference here.

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Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan http://www.beet.tv/2015/04/4assimulmediamorgan.html http://www.beet.tv/2015/04/4assimulmediamorgan.html#comments Thu, 16 Apr 2015 15:16:11 +0000 http://www.beet.tv/?p=32976 Brand TV advertising these days is something of a scattergun approach – you pay to reach large audiences, but you can’t guarantee the distribution will really achieve the desired result.

Increasingly emboldened by the guarantees that are offered by online advertising, some TV ad buyers are calling for an improvement. And that is what former Tacoda head honcho Dave Morgan‘s current business, Simulmedia, is enabling.

“We decided to put our money where our mouth is,” Morgan tells Beet.TV in this video interview.

“We’re going to guarantee the actual performance of a branded TV ad against a measured biz outcome – typically, that’s purchase or sales, it could be website visits or a media mixed attribution model that the client does.”

Morgan says pricing TV ads based on their actual business effect “de-risks” the buy for advertisers: “Television advertisers has never had the closed loop capabilities that online have. Brand advertisers want to have their cake and eat it too. They want to make sure they have significant reach but also that it’s accountable.”

Morgan was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin, Texas. Our coverage is sponsored by Videology. Please find more coverage from the conference here.

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SpotXchange Offers Publishers VideoElephant’s Video Content http://www.beet.tv/2015/04/spotxelephant.html http://www.beet.tv/2015/04/spotxelephant.html#comments Thu, 16 Apr 2015 15:12:31 +0000 http://www.beet.tv/?p=32974 Many advertisers don’t believe there is sufficient high-quality video content out there on which to advertise. So SpotXchange, an ad tech platform serving video advertisers, is offering to help publishers increase their video output, without having to produce video of their own.

The company is connecting with VideoElephant of Dublin, a library of professionally-produced video material that acts as an archive marketplace, to give publishers material on which they can serve video ads.

VideoElephant’s library of more than 130,000 videos includes material from National Geographic, Meredith, Press Association, ITN and Videojug.

Of course, SpotXchange is not an innocent bystander here. By brokering VideoElephant content to the publishers they serve, it hopes to get to serve more video ads, too.

“We’re giving access to a library of brand-safe premium professionally-produced content,” head of business development and partnerships Brian Cullinane told Beet.TV at the annual Beet Retreat in January.

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Akamai’s CEO Leighton: Demand for Bandwidth Will Grow but Pricing will Moderate http://www.beet.tv/2015/04/leighton.html http://www.beet.tv/2015/04/leighton.html#comments Thu, 16 Apr 2015 02:59:26 +0000 http://www.beet.tv/?p=32960 LAS VEGAS —  For Akamai, the global  content delivery network, demand for bandwidth has grown by 60 percent annually and will continue to accelerate with the delivery of  high quality files delivered across screens.   While demand is rising, Akamai is seeking to level costs for media owners, explains Tom Leighton, CEO and co-founder in this interview with Beet.TV

He explain that the recent acquisition of Octoshape is part of the strategy for managing bandwidth costs.

We spoke at the Akamai booth at the NAB Show in Las Vegas.

Disclaimer:  Akamai is the sponsor of Beet.TV’s coverage of the NAB Show

 

 

 

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Cox’s Videa Unit in TV Ad Automation Pact with Videology http://www.beet.tv/2015/04/videa.html http://www.beet.tv/2015/04/videa.html#comments Thu, 16 Apr 2015 02:31:06 +0000 http://www.beet.tv/?p=32956 LAS VEGAS, Videa, a Cox-owned supply-side platform bringing automation and data-driven decision-making to broadcast television, has entered into a multi-year partnership agreement with Videology, a leading software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising.

The deal was announced this week at the NAB Show.  To explain the agreement and its implications, we interviewed Scott Ferber, CEO of Videology in Las Vegas.

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Web Video Innovator Freddy Wong Launches Online Film School, New Shows on Hulu & More http://www.beet.tv/2015/04/wong.html http://www.beet.tv/2015/04/wong.html#comments Wed, 15 Apr 2015 18:44:41 +0000 http://www.beet.tv/?p=32941 LAS VEGAS – in this interview with Beet.TV,  Web video star/director Freddy Wong speaks about his new shows on Hulu, his work with Lion’s Gate, his soon to be live online video school and managing production flow.   We caught up with him during NAB at an Adobe Creative Cloud party.

Wong’s school is part of his LA-based RocketJump company.

He also talks about the challenges of video content creators producing long form content.

 

 

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Dispatch from NAB: Move Over 4K, Ultra High Def (UFD) Will Be The Future of TV http://www.beet.tv/2015/04/hfd.html http://www.beet.tv/2015/04/hfd.html#comments Wed, 15 Apr 2015 18:16:50 +0000 http://www.beet.tv/?p=32936 LAS VEGAS – While much has been marketed  around 4K, the much touted format has its limitations, and it is Ultra High Definition (UHD) which will more widely be utilized by the consumers, albeit not for a couple of years, explains Will Law, Chief Media Architect for Akamai, in this interview with Beet.TV

Further, he says that UHD will be embraced first by OTT providers vs. broadcasters who have legacy technology infrastructures.

We spoke with him at the NAB Show.   Our coverage of the show was sponsored by Akamai.

 

 

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WPP Acquires Mobile Ad Firm Medialets http://www.beet.tv/2015/04/richy.html http://www.beet.tv/2015/04/richy.html#comments Wed, 15 Apr 2015 17:29:52 +0000 http://www.beet.tv/?p=32931 WPP has acquired mobile ad measurement firm Medialets.   Here is the report in today’s Wall Street Journal.  Last year at Cannes Lions, we interviewed Medialets COO Richy Glassberg for an overview on the company and sector.   We have republished that interview today.

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comScore’s Fulgoni Relishes Neverending Search For The Solution http://www.beet.tv/2015/04/mrcomscorefulgoni.html http://www.beet.tv/2015/04/mrcomscorefulgoni.html#comments Wed, 15 Apr 2015 13:54:23 +0000 http://www.beet.tv/?p=32905 We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second.

That fusion eventually saw Fulgoni lead IRI, the first major supplier of point-of-sale scanner information to the consumer goods industry, in the 80s and 90s.

It was a period in which he collected awards at a rate of knots – Ernst & Young Entrepreneur of the Year, Illinois Entrepreneur of the Year, Wall Street Transcript Award for outstanding contributions as CEO and an induction to the Chicago Entrepreneurship Hall of Fame.

But his crowning achievement is probably co-founding comScore – the media and marketing research company with a $1 billion capitalization and 1,200 staff. So what does Fulgoni know about building a business? Two things:

  1. “You have to surround yourself with-top notch people. There’s a reluctance on the part of some people to hire people who are smarter than they are. Before you know it, you have this exponentially negative dilution of talent. You just have to hire the best and brightest.”
  2. “Try to do what’s never been done before. That’s what fuels me – things some people might say are impossible. If you’ve got enough good people on the team, you have a real good shot.”

It’s apt that comScore runs a corporate responsibility programme called “Trees For Knowledge“. After all, Fulgoni gets a kick out of growing little acorns in to mighty oaks.

To youngsters thinking of planting themselves in a digital industry he calls “dynamic”, Fulgoni, 67, has some advice.

“Take an inventory of what you’re good at and figure out that in a competitive-strength perspective; that’s really important,” he says.

“If you’re creatively good, this is the place to be – there is a renaissance in creativity that’s needed. If you are technically very good, there’s a wealth of opportunities here in the industry.”

Having already helped reshape the industry in a mighty significant way, what still motivates the man?

“There’s almost never a total solution to the challenge of, ‘How do you get consumers to make a choice?’,” Fulgoni says.

“It’s a never-ending search for a solution. I find that to be particularly exciting – it drives me.”

This is segment is part of Beet.TV’s “Media Revolutionaries,” a 50-part series of interviews with key innovators and leaders in the media, technology and advertising industries, sponsored by Xaxis and Microsoft. Xaxis is a unit of WPP.

Fulgoni was interviewed for Beet.TV by David J. Moore, Chairman of Xaxis and President of WPP Digital. The interview took place in January at the W Fort Lauderdale.

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Akamai’s Expands Network Delivery with Octoshape Acquisition http://www.beet.tv/2015/04/snyder.html http://www.beet.tv/2015/04/snyder.html#comments Tue, 14 Apr 2015 14:52:07 +0000 http://www.beet.tv/?p=32924 LAS VEGAS – With its acquisition of Denmark’s Octoshape, Akamai, the global content delivery network, will meet fast-growing bandwidth demands with client side solutions which will compliment its global computer network, explains Akamai’s Troy Snyder, VP for Business Development, in this interview with Beet.TV

Snyder also speaks about today’s announcement with Adobe Primetime to integrate Adobe’s ad serving technology.  He explains the importance to effective delivery of ad content.

We spoke with him at the NAB Show.

Disclosure:   Akamai is the sponsor of our coverage of NAB 2015

 

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