Beet.TV http://www.beet.tv The root to the media revolution Tue, 28 Apr 2015 17:53:26 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.1 Programmatic Video Goes Center Stage at NewFronts with Brightroll Integration by Yahoo http://www.beet.tv/2015/04/newfront-br.html http://www.beet.tv/2015/04/newfront-br.html#comments Tue, 28 Apr 2015 17:40:18 +0000 http://www.beet.tv/?p=33222 At last night’s Yahoo NewFront event at Lincoln Center, interest in programmatic video advertising and the opportunity to buy highly targeted audiences, was widely talked about by Yahoo executives and several of media agency executives.

For Yahoo, programmatic video is now a key part of the company’s monetization offering with its BrightRoll unit, which it acquired late last year.

At the event, we spoke with BrightRoll founder and CEO Tod Sacredoti about the new programmatic offering with Yahoo and the evolving state of digital video in the advertising marketplace.

This interview was part of our coverage of the Yahoo NewFront event sponsored by Yahoo.   For more videos from event, please visit this page.

 

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Long-Form Digital Viewing Goes Mainstream, Yahoo Says http://www.beet.tv/2015/04/yahoostudy.html http://www.beet.tv/2015/04/yahoostudy.html#comments Mon, 27 Apr 2015 22:14:06 +0000 http://www.beet.tv/?p=33216 Long-form video viewing on digital devices has achieved ubiquity, says Lauren Weinberg, VP Strategic Research & Insights at Yahoo, in this interview with Beet.TV. More than 90% of consumers in all age groups from 13 to 54 now watch long-form video on digital devices, according to a study of online consumers conducted in the fall by search giant Yahoo.

For many teens and millenials,  watching TV and movies on digital screens is quickly replacing viewing them on the TV, the study found. The size of the screen plays a role, Weinberg tells us. Nearly half of consumers watch long-form content on their smartphones. As tablet size increases for phones, so does the viewing of video on those screens, she says. “We are seeing triple digit growth in terms of the time being spent when we compare typical smartphone devices to ‘phablets’ in categories such as sports, entertainment and news,” she says.

The Yahoo study also found that long-form TV viewing is rising on connected TVs, with about 80% of consumers saying they now watch long-form video in such a fashion. In general, viewers prefer shorter ads on digital devices. Even so, brands have ample opportunity to experiment with new ad forms. “As more original content comes online, that offers brands unique opportunities for integration and to get creative in ways that might have been more limited when they were on TV,” she says.

 

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Video Journalists are Finally “Journalists,” The New York Times’ Bruce Headlam says http://www.beet.tv/2015/04/headlam.html http://www.beet.tv/2015/04/headlam.html#comments Mon, 27 Apr 2015 19:42:05 +0000 http://www.beet.tv/?p=33211 Not that long ago, video journalists were sort of appendages to print reporters, expanding and amplifying print stories.   That role has evolve to where video journalists are now journalists, says Bruce Headlam, Managing Editor for Video at The New York Times, in this interview with Beet.TV

To demonstrate the new enterprising role of video journalism, Headlam points to The Times Pulitzer-winning coverage for the ebola crisis in West Africa.

Headlam joined Times video desk last year after serving as media editor.

We spoke with him today at the New York Times NewFront.

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Programmatic TV Going From Seed To Roadmap: Havas’ Keller http://www.beet.tv/2015/04/tvadprogadopt.html http://www.beet.tv/2015/04/tvadprogadopt.html#comments Mon, 27 Apr 2015 16:31:25 +0000 http://www.beet.tv/?p=33148 It’s taken some time to convince them, but advertisers are now on-board and enthusiastic for the various ways “programmatic” ad-buying can help them better target and automate their messages.

Havas Media channel investments EVP Melissa Keller says her agency has gone from “seeding” experiments with clients last year, to implementing full-on “roadmaps” this year, in an interview with Beet.TV about the future of TV advertising.

And multi-platform advertising sales software firm Invision’s CEO Steve Marshall agrees: Two years ago, we were reaching out to our customers … (their reaction) was, ‘Run to the hills, get away from this as fast as I can’. Tn the last six months … that’s changed quite a bit. They’ve said they have to invest. everyone is taking it seriously.”

“Programmatic” techniques have shaken up the online display ad sales market. Now it has arrived in online video. Mainstream TV roll-out is harder still, but many think specific implementations will happen eventually, albeit not quite in the same guise as online programmatic.

“It’s not going to be for a while,” Keller says. “What we push is, it’s going to be data-informed television. If there is an ability for television to move from demography  to audience buying, we need to dive in.”

Marshall thinks cable operators will begin better leveraging the customer data they own through their set-top boxes to offer better targeting capabilities. They were interviewed by Dan Ackerman, Senior VP of ONE by AOL.

We spoke with them this week at a taping of industry titled Why TV Advertising Will Never Be the Same. The event was co-produced at AOL in partnership with Beet.TV.  For more videos, please visit this page.’

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Programmatic TV Challenges: Transparency And Management, Execs Say http://www.beet.tv/2015/04/whytvprogchallenge.html http://www.beet.tv/2015/04/whytvprogchallenge.html#comments Mon, 27 Apr 2015 15:57:51 +0000 http://www.beet.tv/?p=33151 Slowly but surely, television is opening up to the “programmatic” ad sales revolution that has happened in online display and video. What are some of the biggest inhibitors?

One factor is lack of a common, open format for audience targeting data, says Havas Media channel investments EVP Melissa Keller.

In an interview with Beet.TV, she targets “getting standardization of the metrics we’re looking at and going beyond one (provider’s) ecosystem.

“They’re only optimizing within their set. That’s great if the core customer’s watching those seven networks, but I watch more than just those seven networks.”

For multi-platform advertising sales software firm Invision’s CEO Steve Marshall, a big problem to making programmatic TV happen is complexity and fragmentation.

“Programmatic’s biggest challenge moving in to the audience buying world is, how do I manage my inventory,” he said? “Before, I had very standard day-parts that I sell and every advertiser fits in to that.”

We spoke with them this week at a taping of industry titled Why TV Advertising Will Never Be the Same. The event was co-produced at AOL in partnership with Beet.TV. They were interviewed by Dan Ackerman, Senior VP of ONE by AOL. For more videos, please visit this page.’ 

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News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia http://www.beet.tv/2015/04/whytvmcnfrain.html http://www.beet.tv/2015/04/whytvmcnfrain.html#comments Mon, 27 Apr 2015 01:45:27 +0000 http://www.beet.tv/?p=33153 Australia is one of the world’s leading online advertising markets. So how will the year ahead play out in the nascent field of “programmatic” TV advertising? TV companies have to get onboard or risk being left behind, says one sector exec.

“2015 will be the year many of them realize they’ve got to get on this programmatic TV journey to imp the relevance of TV in this digital era,” according to Mark Frain, sales head of MCN, a joint venture of News Corp’s Australian subsidiaries Foxtel and Fox Sports which sells ads on channels. “If they don’t , doomsayers about TV will be proved right.”

Frain’s MCN is already making in-roads on that journey. In October, it announced it was going “fully programmatic” by launching a private marketplace using AOL, as WSJ reported.

The firm, whose assets number 68 television channel brands and 122 websites including Fox8 and Fox Footy, recently launched its own initiatives this year to, Fraine says, “apply the dynamics of programmatic in a digital sense and bring that to linear TV:”

  • “We brought in a platform called Landmark to give us the opportunity to automate the linear TV buying and selling process.”
  • “We invested in a data product we called Multiview – that’s a 110,000-home panel. That allows us to start to change the conversation away from buying demographics to buy real consumer segments. We’re seeing the majority of our advertisers using that data panel…”

A new Foxtel set-top box, iQ3, that is “100% IP-driven”, will further allow advertisers to buy household-level addressable ads in the next year, Frain says.

We spoke with him this week at a taping of industry titled Why TV Advertising Will Never Be the Same. The event was co-produced at AOL in partnership with Beet.TV.  For more videos, please visit this page.’

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BBC Will Push Device Makers To MPEG-DASH: Unified Streaming CEO http://www.beet.tv/2015/04/nabdashuniversal.html http://www.beet.tv/2015/04/nabdashuniversal.html#comments Mon, 27 Apr 2015 01:39:31 +0000 http://www.beet.tv/?p=33174 LAS VEGAS — Can one broadcaster move the entire consumer electronics manufacturing industry? Perhaps when that broadcaster is as powerful as the BBC is in the UK.

The corporation’s support for MPEG-DASH, an emerging media streaming standard that supports adaptive bitrate streaming over standard HTTP web servers, could move the industry toward the format, says Unified Streaming CEO Dirk Griffioen.

“The BBC in England wants to support DVB-DASH – that’s one of the DASH profiles – the same for ITV.

“The BBC is asking device builders, TV builders and others, to take the streams BBC provides and adjust their devices to that. Twelve months from now, you will see devices .. supporting DVD-DASH. That’s a step forward.”

MPEG-DASH could allow the BBC, which once used Microsoft’s WMA standard and had moved to Flash compatibility to efficiently deliver across platforms. It has been testing deployment for radio online, although the switch has affected reception for some listeners.

Amsterdam-based Unified Streaming wraps the solutions available from Apple (HTTP Live Streaming), Adobe (HTTP Dynamic Streaming), Microsoft (Smooth Streaming) and MPEG-DASH in to a single platform. Its customers include HBO Go, the BBC and Globo. Last year, Dailymotion picked the company to handle all its live streaming.

We interviewed Griffioen at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.

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MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton http://www.beet.tv/2015/04/nabmpegwowza.html http://www.beet.tv/2015/04/nabmpegwowza.html#comments Mon, 27 Apr 2015 01:37:59 +0000 http://www.beet.tv/?p=33167 LAS VEGAS — MPEG-DASH, the digital video standard that uses adaptive bitrate streaming to offer higher-quality video and audio with encryption and cross-platform capability, is increasingly being looked to by video content owners searching for an alternative, says a video server vendor.

“DASH is getting more and more attention out in the real world,” Wowza streaming industry evangelist and VP Chris Knowlton tells Beet.TV in this video interview. “We’re seeing more customers asking us about it as a potential replacement for other formats on the market.”

Knowlton says content owners are seeing DASH capabilities like multi-format encryption capability and 4K video support. “Only a few folks have actually deployed it so far. We have a lot of folks testing it for production,” he adds.

Colorado-based Wowza offers a video server called Streaming Engine for live and on-demand playback. At NAB Show, it unveiled cloud-based video streaming software, meaning broadcasters only need to use its remotely-hosted suite, and said features that previously came with a premium add-on fee are now part of Wowza Streaming Engine’s $65 monthly flat fee.

We interviewed Knowlton at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.

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DASH And HLS Go Hand-In-Hand, For Now: Verimatrix’s Christian http://www.beet.tv/2015/04/nabmpegverimatrix.html http://www.beet.tv/2015/04/nabmpegverimatrix.html#comments Mon, 27 Apr 2015 01:35:27 +0000 http://www.beet.tv/?p=33188 LAS VEGAS — Take two bottles in to the shower? Today, two online video standards are in the frame for adoption – but, in time, one may be victorious.

The MPEG-DASH standard, which can use adaptive-bitrate streaming to scale quality regardless of connection speed over standard HTTP servers, is gaining supporters. But Apple’s HLS format remains influential, says digital video infrastructure security vendor Verimatrix‘s marketing SVP Steve Christian.

“It’s likely we’re going to be running implementations of HTTP Live Streaming in parallel with DASH for some while to come,” he tells Beet.TV in this video interview. “That’s a consequence of different standards and proprietary implementations across the world of devices. That’s going to take a couple of years to sort out.

“In a couple of years time, the industry is likely to fully support the DASH standard … rather than deal with many, many code bases.” Here is how the two standards shape up against one another.

San Diego-based Verimatrix makes technology that supports content protection and “revenue security” for video owners, including watermarking so Christian likes what he sees in DASH – “the ability to reach many different kinds of devices and support multiple kinds of common encryption systems”.

We interviewed Griffioen at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.

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Immersive Audio Will Light Up MPEG-DASH: DTS’ Skaaden http://www.beet.tv/2015/04/nabmpegdts.html http://www.beet.tv/2015/04/nabmpegdts.html#comments Mon, 27 Apr 2015 01:33:22 +0000 http://www.beet.tv/?p=33162 LAS VEGAS — The MPEG-DASH video standard is bringing higher-quality video and audio to digital media by using adaptive bitrate streaming. But the improvements will keep coming on top of that platform, says one of the leading digital audio outfits.

“It’s the right format for industry partners to come together to create a platform that’s scalable and flexible … but have some common denominators that allow equipment manufacturers, as well as CE vendors, to build products around a standard that can scale,” according to DTS digital content and media solutions business development SVP Geir Skaaden.

‘Last year was very big for DASH, with some of the biggest names in terms of streaming and internet media adopting DASH as their platform. We’ll see more exciting feature =s 4K video, higher resolutions, HDR, immersive audio are all components that will proliferate for streaming and digital delivery on the dash platform.”

Calabasas, California-based DTS Inc owns the DTS multi-channel audio technologies used in consumer and theater installations. In May, DTS announced its new DTS:X audio platform, enhancing audio for audio/video receivers, cinemas and headphones. The company’s annual net income nearly doubled in 2014.

We interviewed Balchandani at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.

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