YuMe’s Ad Reach Calculator Sparks Assembly’s Interest

Recently-formed media agency Assembly says it will use YuMe’s new Reach Calculator tool, developed with Nielsen, to show advertisers the effect of moving ad spend from TV to online. “Being able to play with it with the client sitting at our desk is something I’m excited about trying,” says Assembly’s group planning director David Klein.” […]

 
 

YuMe On Quest For Ad Receptivity Equation

Online video ad platform YuMe already partnered with Nielsen to release┬áits ad reach calculator tool this week. Next up, it wants to understand how consumers interpret digital ads. YuMe research director Paul Neto tells Beet.TV the company’s next research effort will examine consumers’ receptivity and attentiveness toward ads. “Consumers, more than ever, are distracted,” Neto […]

 
 

YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach

In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a “reach calculator” to track ad reach across screens, says┬áRonjan Sikdar, Director of Ad Networks & Platforms, Media Analytics for Nielsen in an interview with Beet.TV. The reach calculator was developed based on YuMe’s research with Nielsen and is […]

 
 

YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That’s the question online ad tech outfit YuMe is trying to answer by launching its Multi-Screen Reach Calculator, a web app that lets ad planners play with various spending scenarios across different devices. “We […]