YuMe

YuMe’s DSP Joins Stack For Programmatic Boom

REDWOOD CITY, CA — 2015 was the year in which YuMe, one of the many vendors bringing technology to bear on video advertising efficiency, launched a demand-side platform (DSP), software for helping advertisers and agencies plan automated, programmatic video ad buying. So what exactly does the so-called YuMe For Advertisers (YFA)…

OTT Activations In Europe Are Catching Up: YuMe’s Hanks

LONDON — Smart TV sales revenue in Europe jumped 10.2% last year, according to GFU Connections for those TVs have historically been patchy, but now the market looks like picking up. “OTT has been a little behind in Europe than it has in the U.S., primarily because the activation of consumers has…

YuMe Announces “Out-Stream” Offering as Part of “Full Stack” Solution

YuMe, one of the first video ad technology companies, has expanded its offering to publishers and advertisers with an “out-stream” video unit, the company announced this week. Unlike other YuMe solutions which involve in-stream video advertising, this delivers videos into relevant text articles, explains Stephanie Gaines, VP of  Corporate Marketing,…

Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

If you think it is too soon for so-called “programmatic” advertising buying techniques to jump from the web to mainstream television, consider this – the future president of the United States may already be buying TV ads this way. That is according to video ad tech firm YuMe. Its chief revenue officer Scot McLernon concedes that “there is…

YuMe Focuses on Traffic Quality, Fraud Education

One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on whether ads were seen, says Jayant Kadambi, Co-Founder…

YuMe On Quest For Ad Receptivity Equation

Online video ad platform YuMe already partnered with Nielsen to release its ad reach calculator tool this week. Next up, it wants to understand how consumers interpret digital ads. YuMe research director Paul Neto tells Beet.TV the company’s next research effort will examine consumers’ receptivity and attentiveness toward ads. “Consumers, more…

YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach

In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a “reach calculator” to track ad reach across screens, says Ronjan Sikdar, Director of Ad Networks & Platforms, Media Analytics for Nielsen in an interview with Beet.TV. The reach calculator was developed based on YuMe’s…

YuMe CEO: Video Advertisers Need Better Data

Video advertisers need to improve their data collection and processing capabilities to better target viewers, says one ad tech exec after launching a service to do just that. “TV brand advertising … we believe it’s very different from video advertising thats performance based,” says YuMe CEO Jayant Kadambi. “We believe…