YuMe

YuMe Focuses on Traffic Quality, Fraud Education

One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on whether ads were seen, says Jayant Kadambi, Co-Founder…

YuMe On Quest For Ad Receptivity Equation

Online video ad platform YuMe already partnered with Nielsen to release its ad reach calculator tool this week. Next up, it wants to understand how consumers interpret digital ads. YuMe research director Paul Neto tells Beet.TV the company’s next research effort will examine consumers’ receptivity and attentiveness toward ads. “Consumers, more…

YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach

In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a “reach calculator” to track ad reach across screens, says Ronjan Sikdar, Director of Ad Networks & Platforms, Media Analytics for Nielsen in an interview with Beet.TV. The reach calculator was developed based on YuMe’s…

YuMe CEO: Video Advertisers Need Better Data

Video advertisers need to improve their data collection and processing capabilities to better target viewers, says one ad tech exec after launching a service to do just that. “TV brand advertising … we believe it’s very different from video advertising thats performance based,” says YuMe CEO Jayant Kadambi. “We believe…

Research: Original Web Video Ads Outperform TV Shovelware

New research by Dynamic Logic, a unit of Millward Brown, for video ad tech vendor YuMe has shed a light on the relative performance of different approaches. According to the viewer survey, original video ads shot specifically for the web outperform ads repurposed from TV three times for aided brand…

Research: Tablet Video Apps Capture Viewers Better Than TV

Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech firm YuMe shows tablet users are least likely to multi-task whilst watching video. “[With TV],…

Brands Should Build Creative Specifically for Tablets, Study Reveals

NEW YORK – Given the ad receptiveness of tablet viewers, brands should start building creative specifically for tablets, following some best practices for the medium, says Scot McLernon, Chief Revenue Officer at YuMe, in an interview with Beet.TV. For instance, short-form ads are often more memorable and have higher completion rates. Also,…

Tablet User Ad Recall High, Study Shows

NEW YORK – The tablet is on pace to become a vital screen for watching video and ads in video, says Travis Hockersmith, VP of Client Services at YuMe in an interview with Beet.TV. “We do see tablets as more or less the future of video consumption,” he tells us,…