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Entertainment Video News Producer HitFix Finds Big Audience

HitFix, a Los Angeles-based producer of entertainment news and reviews, editorially positioned somewhere between Variety and TMZ, has found an enormous audience for its videos with 90 million monthly video views via Web syndication and outdoor media, says Jennifer Sargent, CEO and co-founder in this video interview with Beet.TV The…

Time.com Embraces Cross-Title “Recirculation” of Videos with Taboola

The newly relaunched Time.com is highly video centric, with increased production of original content, a prominent player and a cross-title “recirculation” strategy which is driving consumption of  videos across all the company’s titles, with customized thumbnails of videos displayed on all article pages, explains Craig Ettinger, General Manger of Time.com…

Universal McCann Moves Deeper With Data into Programmatic Buying

SAN FRANCISCO — The spread of programmatic buying in media is changing how agencies buy and sell media, but also how they approach metrics, says Gregg Colvin, North American Chief Operating Officer for Universal McCann during an interview with Beet.TV. “This is a mindset change. Planners and buyers are thinking towards a…

Yahoo in Talks to Acquire Video News Syndicator NDN, report

Yahoo is in conversations to acquire the big video news syndicator NDN, according to a report in the Wall Street Journal.   The acquisition would resemble in some respects, the 2010 acquisition by AOL of 5Min.   Earlier this year at the Beet.TV executive retreat, we  interviewed  NDN COO Eric…

Netflix Embracing Programmatic Video Advertising in New Marketing Push

SAN FRANCISCO –  Netflix is embracing programmatic video as a means to raise visibility of Netflix as an entertainment brand –  not as a service which had been the past marketing objective, explains Mike Zeman, Director of North American Marketing, in this interview with Beet.TV Zeman, who joined Netflix last…

Comcast Closes Deal on FreeWheel Acquisition, report

Comcast has finalized its acquisition of digital video ad services company FreeWheel, according to this report by Peter Kafka up on Re/code.  The deal could be worth as much as $375 million  In August we spoke with FreeWheel co-ceo Doug Knopper about the company and it’s plans for growth.  …

Content Recommendation Engine Taboola Has Big Increase in Mobile

VIEQUES, PR – Taboola, the fast-growing content recommendation engine, which displays some three billion suggested thumbnails on Websites and mobile apps on a daily basis, is finding that 20 percent of its traffic is coming from mobile devices, says CEO Adam Singolda, in this interview with Beet.TV Taboola, which had…

Mindshare’s Johnston: News Feeds On Fridges Will Beckon Brands

The internet-connected refrigerator has often been mocked as the loopiest imaginings of internet evangelists gone wild. But the emerging Internet Of Things hype is forcing the industry to ask: is that really so far-fetched? At the Consumer Electronics Show, Norm Johnston, chief digital officer of Group M’s Mindshare division, saw…