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Genesis Media Figures Out Out-Stream: CEO Yackanich

LAS VEGAS — When should you put an in-article video ad on a page – and when should you hold back? Two-year-old Genesis Media of New York is an ad tech platform aiming to sensitively place auto-playing out-stream video ads, a format that is gaining in popularity. “Video ad formats are easy…

Wikia’s Fandom Adds Pulse To Knowledge: CEO Wikia

PALM SPRINGS — Since it was launched more than a decade ago, the fan wiki hosting site Wikia has built up a huge following for, essentially, static information. Now it wants to put some momentum in to that content. That’s why CEO Craig Palmer this month launched a big outgrowth of the site, calling…

Marketers Need to Build Brand Affinity for Years, Videology’s Ferber says

LAS VEGAS –Marketers need to ensure that they are reaching consumers not only at the moment of purchase, but years before when they are beginning to develop affinity for products, says Scott Ferber, Chairman and CEO of Videology, in this taped interview from CES. For example, if a car buyer first…

AOL Announces Broad Integration of Taboola Discovery Tool

AOL announced a “strategic alliance” with Taboola for content discovery and recommendation.   The Taboola platform, which recommends content to users on various platforms, will be widely used across AOL media brands in the U.S. and Canada. The Wall Street Journal reports that as part of the deal AOL will…

Programmatic Is Big, Just Don’t Call it That, MediaLink’s Matt Spiegel

FORT LAUDERDALE –  The state of automated media transactions and audience targeting with deep  data is growing quickly, but it should not be called “programmatic” explains  Matt Spiegel, SVP/GM, Data & Technology Solutions at MediaLink.. Programmatic isn’t a media platform, it isn’t a thing and the perception of the word is…

Bank of America’s Paskalis Bullish on VOD, Dynamic Ad Insertion

FORT LAUDERDALE — Bank of America is working with Starcom and NBC on dynamic ad insertion in live streaming sports programming as part of its ongoing efforts to dig deeper into customized advertising strategies, says Lou Paskalis, Senior VP Enterprise Media at Bank of America in this interview with Beet.TV. “That allows us…