New AT&T Streaming Offerings: Fewer Barriers, More Ad Opportunities

Something for everybody pretty much describes AT&T’s launch on Nov. 30 of its three new streaming services: DIRECTV NOW, FreeVIEW and Fullscreen. It’s a way to both remove pain points for consumers—such as credit checks or the inability to access traditional cable service—and offer advertisers more VOD-first options, according to the EVP & CMO of […]

 
 

Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

MIAMI — This year, it’s launched new services to help advertisers overcome viewability issues for mobile video. Next year, it scales up to the big screen. Integral Ad Science, whose technologies help advertisers and agencies understand the viewability and quality of the inventory they are buying, is coming to TV. “2017’s going to bring a lot […]

 
 

Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

It started as a simple tool to upload videos to multiple services. But now TubeMogul is becoming the latest addition to Adobe’s media technology stack. The Emeryville, CA-based company has just confirmed an agreement to be acquired by the digital media powerhouse for $540m. What does Adobe want with TubeMogul? According to its announcement: “Adobe’s acquisition of […]

 
 

AdTech Execs Support Scheppach’s Run Against Childhood Leukemia

CHICAGO – In this fast-moving industry, it can be easy to keep your head down, obsess over the latest media metrics, and not really look up to see the bigger picture in life. But life forced Tracey Scheppach to do just that, when her son Ryan, then aged just seven, was diagnosed with leukemia. The next […]

 
 

Former Cablevision’s Dolan & Tatta Launch ‘605’ To Leverage Set-Top Data

Together, they helped pioneer Cablevision’s approach to next-generation TV advertising. Now executives Kristin Dolan and Ben Tatta have left to form their own company providing set-top box data to marketers. The move comes after Dolan’s Dolan Family Ventures acquired the existing Analytics Media Group (AMG), a data analytics firm with a background in politics, to immediately […]

 
 

The Future of TV: Coming Into Focus at Beet Retreat Miami, November 16-18

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]

 
 

FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads

ORLANDO – After studying video consumption patterns, the FreeWheel Council for Premium Video has established a position on improving the consumer ad experience in three areas: proper frequency, customizing the ad experience and maximizing the diversity and quality of advertising creative. “It’s really important for us to ensure that the ad experience and all of […]

 
 

Hearts & Science: Less Consumer Interruption As Digital Ad Formats Multiply

Faced with a “fast and furious” proliferation of digital advertising formats, agencies and marketers must contemplate less ad interruptions while figuring out how to give consumers what they really want. “Call that branded content, brand-created, something other than advertising,” says Zak Treuhaft, President of Omnicom’s Hearts & Science agency. Mobile in particular is characterized by […]

 
 

AcuityAds To Follow 140 Deal With More Acquisitions

Of all the programmatic trading platforms out in the market, AcuityAds may have been one of those the limelight has so far evaded. But that may be set to change, after the company went public to finance its current round of growth. First founded in 2009 and also offering a data management platform, the outfit listed […]

 
 

The Drum’s Gordon Young Wants To Change The World In a ‘Do-It Day’

LONG ISLAND, NY — They may not have dreamed it when they first formed a school magazine to cover a Glasgow suburb in the 1980s. But now The Drum‘s founders Gordon Young and Nick Creed are riding the wave of running one of the marketing industry’s most influential trade publications. After leaving school, the pair formed an early print trade […]

 
 

Online Live TV Brings Broadcasters Efficiencies: Verizon’s Jacob

Time was, it was online delivery that required investment decisions and a strategic shift. But now, for broadcasters looking for efficiency and transformation in how to deliver live TV, online networks are the way to go. Thats according to Verizon Digital Media Services, a wing of the telco that offers CDN and live transmission services […]

 
 

Verizon Digital Media Services: The ‘Supply Chain’ For AOL And Yahoo

The integration of Verizon Digital Media Services with AOL and Yahoo is “just the beginning” of a path that could see VDMS build its own dynamic ad decisioning technology. Until then, the company is happy to be agnostic with its integration decisions, says President Ralf Jacob. “A lot of people have asked why AOL, why […]

 
 

Periscope’s Liz Ross: Unlearning The Holding Company, Mastering Snapchat

When she was the Global CMO of IPG Mediabrands, if Liz Ross had suggested creating a client advertising campaign that quickly disappears, she might have been shown the door. But as the President and CEO of Periscope, that concept has been a smash success in the independent agency’s work for Trolli gummy candies. Periscope’s groundbreaking […]

 
 

Four Reasons 4C’s Neuhauser Is Taking A $26m Investment

COLOGNE — Last year, 4C Insights of Chicago bought itself a leg up in the fusion of social and TV advertising, by acquiring TV monitoring outfit Teletrax from Civolution, to know what’s airing when and where. Now the online ad targeting outfit is tooling up for further expansion, by taking a $26m series C investment from Kayne […]

 
 

Chris Cillizza: With Small Staff, Washington Post’s The Fix blog ‘Trumps’ Politico

WASHINGTON, DC — Ten years ago, blogging wasn’t new. People had been using weblogs to post tidbits and updates for a couple of years already. But Chris Cillizza saw an opportunity. The journalist launched The Washington Post’s The Fix to provide a unique take on political news, in a market that was already becoming crowded. “When […]

 
 

Future Of Journalism Is Live Event Annotation: Washington Post’s Chris Cillizza

WASHINGTON, DC — Over the last couple of decades, there have been many extensions and plugins that aim to let web users annotate the pages they browse. The latest is Genius, the site which, previously, let users annotate song lyrics to provide greater insight but which this year opened the technology up to any web page. Chris […]

 
 

VR Storytelling Is Adland’s Number One Topic: Starcom’s Donohue

COLOGNE — Publishers like The New York Times, USA Today, Washington Post, Sky News, Facebook and YouTube are now gaining traction for their 360-degree and virtual reality video productions. Could advertisers do the same? In this interview with Beet.TV, Starcom Worldwide Global Brand President Lisa Donohue joins the excitement with an emphatic ‘yes’. But how should brands and […]

 
 

Washington’s Post’s Connelly Puts Election Video Front, Center And Everywhere Else

WASHINGTON, DC — A presidential election cycle is a big deal for any US paper, but few more so than The Washington Post. So WaPo, now under Amazon founder Jeff Bezos’ ownership, is upping the game, building on its its text reporting heritage with even more video. The difference from previous years? More kinds of video, distributed […]

 
 

Broadcasters Fear Tech Giants: Videology’s Jamboretz

COLOGNE – Google’s efforts to break in to TV seem to have had as many reboots as a dodgy old laptop. But the lingering developments in Chromecast, Google Fiber and more give broadcasters the jitters, says an ad-tech exec who meets with them frequently. “Google sees intermediaries like television networks as being unnecessary,” according to Videology‘s chief commercial […]

 
 

Why ‘360’ News Video Matters to the Washington Post, Jeremy Gilbert explains

WASHINGTON, DC — If you just have to be at the next Donald Trump rally, The Washington Post back have your back. The newspaper now publishes not just regular 2D video but is also shooting video in 360-degree format from certain key events, like Democratic and Republican election rallies. In this 2D video interview, WaPo strategic […]

 
1 2 3 67