Follow Ads From TV To Web: TVSquared’s O’Reilly

If you believe certain commentators, television is “dead”, it’s “dying” or the cable cord is being cut at a precipitous pace. Truth is, says Kevin O’Reilly, whilst TV is changing, the medium will remain the dominant influence channel for a good few years. That’s why O’Reilly is chief technology officer at TVSquared, a company helping […]

 
 

Balance Impact With Respect: Sublime Skinz’s Menard

In the new age of online advertising, more and more formats offer larger and longer creative deliveries to audiences. But that doesn’t mean advertisers should ram messages down users’ throats. In this video interview with Beet.TV, one ad exec offering so-called “high-impact” formats says they need to be more responsible than that. “High-impact might be […]

 
 

Teads Offers Display Ads In Place Of Video: Tourtel

MIAMI – It is best known for popularizing the “outstream” ads that allow online publishers to break out of the need to have video content against which to place video ads. But now Teads wants to break out of another box – its own. Whilst the ad-tech vendor famously allowed publishers to place video ads between […]

 
 

Post Merger, Tivo Readies Robust TV Analytics Offering

When TV metadata company Rovi acquired set-top box software outfit TiVo for $1.1bn last year, it may have seemed like the smaller, younger whipper-snapper buying up the experienced, legacy players. But now the pair have been rolling together their data and products in to a suite greater than the sum of their parts – and […]

 
 

Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings

Some people use data to better target advertising at consumers, others use it to better embrace viewers of content, and still others use data to do both at the same time. In the latter case, Viacom is exploiting the new opportunities to use consumer intelligence not just to help out its advertisers but also to […]

 
 

Oath To Be Mobile-First With Trusted ‘Garden’ Of Content: CRO John DeVine

As it continues to combine the multitude of ad tech and content assets within AOL and Yahoo, a big focus of Oath going into 2018 will be to “own the mobile moment.” This is where parent Verizon will be a key ally. Oath Chief Revenue Officer John DeVine spends much of his time at events […]

 
 

Essential Medical Supplies Arrive in Storm-Ravaged Vieques by Aid Group: Hospital‘s Free Pharmacy Fully Stocked

FARMINGDALE, NY /  SAN JUAN, PR – September 29 – A shipment of nearly a thousand pounds of essential medicines including antibiotics, vaccines, asthma and diabetes drugs has landed in San Juan. The items are bound for medical facilities here and on the nearby islands of Vieques and Culebra. The delivery was shipped Friday morning […]

 
 

GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.

GroupM is taking on the challenge of cross-screen audience targeting and standardized measurement by launching its own addressable TV company in the U.K. called Finecast. Following nine months of in-house testing, Finecast is up and running and spans multiple TV channels, pay-TV platforms, set-top boxes, video-on-demand services, over-the-top providers and game consoles. Jakob Nielsen, Managing […]

 
 

Wavemaker: ‘Bold And Disruptive’ Maxus-MEC Vessel For Navigating A Roiling Media World: GroupM’s Rob Norman

Incremental change and “a minor tweak” don’t cut it in the media agency world anymore. This is the rationale behind the coming together of WPP’s Maxus and MEC in a new entity called Wavemaker, “a fantastic process that’s been conducted by bringing the teams together around the word,” says WPP Chief Digital Officer Rob Norman. […]

 
 

Condé Nast’s Jim Norton Traces The Publisher’s Video And Film Evolution

Not that long ago, the only presence Condé Nast might have had on Netflix was when a Sex and the City character was reading an issue of GQ or Vanity Fair. Now the publisher has its own Netflix production recently green-lighted for a third season. It’s all part of the evolution not only of Condé […]

 
 

The Beet Retreat Miami: Unifying The TV Ecosystem Along Common Goals

Creation of a shared, collaborative media ecosystem is limited only by the willingness of buyers, sellers and everyone in between to work together to solve individual and common problems. Videology Chairman and CEO Scott Ferber believes there is no better venue in which such competitive camaraderie can be nurtured than Beet Retreat Miami 2017, where […]

 
 

IBM’s Lord On Coffee & The Three Flavors Of Customer Value

Modern brands can only get on to people’s radars if they provide value – but, in a modern market, there is more than one kind of value. Customer data is the key to understanding what prospects and customers want from a brand – and that should inform how brands talk with them, according to IBM […]

 
 

Sell-Side Has Big Upside: Tremor CEO Zagorski

No wonder he just sold his new company’s demand-side operations. Whilst there is ongoing consolidation of ad-tech players catering to advertisers and their agencies, video ad-tech outfit Tremor Video’s new CEO Mark Zagorski says the same is not true amongst platforms serving publishers. “You haven’t seen a ton of consolidation, particularly on the sell side […]

 
 

For Modern Businesses, Data Is King, IBM’s Bob Lord

Modern business strategy is no longer just about “technology” generally – these days, the technologists who can map out, mash up and mine data for strategic benefit are pivotal to an organisation’s direction. That is according to an ad-tech exec who now runs digital operations at IBM. “The developer and the data scientist now is […]

 
 

Starcom’s Amanda Richman Named CEO USA Of MEC/Maxus Merger

About four months from the merging of MEC and Maxus, Starcom veteran Amanda Richman has been chosen as CEO USA of the as-yet unnamed entity. Coming on board in October, Richman will report to MEC Global CEO Tim Castree. “Amanda is a fantastic choice to be our US leader,” Castree said in a news release. […]

 
 

Tremor Video Sold Its DSP To Remove Friction, CEO Zagorski Explains

When video ad-tech operator Tremor Video sold part of its business to Taptica of Israel in August, it meant a $50mn price tag for the sale. But, to Tremor CEO Mark Zagorski, it means more than that. In this video interview with Beet.TV, Zagorski says ad-tech platforms which count both ad buyers and sellers as […]

 
 

IBM’s Watson Turns Dark Data Into Ad Gold, Bob Lord Says

When IBM engineers developed their artificial intelligence engine Watson to compete in the TV game show Jeopardy! 10 years ago, they may not have expected that it would, one day, also help power the targeting of TV and other ads. But that is now the prospect Big Blue finds itself with, now that Watson is being […]

 
 

Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube

Nielsen is giving its media clients a standardized way of measuring their content viewing on distribution heavyweights Hulu, Facebook and YouTube with the latest expansion of its Digital Content Ratings. Participating TV and digital publisher clients can now capture incremental viewing of their content within their reported audience numbers. They will receive credit for video […]

 
 

The Young Turks Video Network Raises $20 Million In Latest Funding Round

Left-leaning political video network The Young Turks has raised $20 million in its latest and biggest funding round, with participation by Jeffrey Katzenberg’s venture firm WndrCo. Also backing the startup of former MSNBC anchor and TYT co-founder Cenk Uygur were 3L Capital, Greycroft and e.ventures. In 2014, TYT received $4 million in backing and executed […]

 
 

605’s Ben Tatta On The Value Of Census-Based Audience Targeting Data

Just as you can’t judge a book by its cover, you can’t judge a television network based on age and gender attributes alone. “Most networks are going to look somewhat similar. Although the audience size may be different, they’re going to have similar audience comps,” says Ben Tatta. Hence the gradual shift toward audience-based selling, […]

 
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