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AOL Buys Vidible, Our Interview with Tim Mahlman

San Francisco video syndicator Vidible has been purchased by AOL.  Terms were not disclosed, but Peter Kafka at re/code puts the price at “around $50 million.” Unlike other video syndicators, notable AOL’s own 5Min, which split ad revenue between the syndicator and the publisher, Vidible is not a rev sharing…

Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round

Eyeview, the New York-based company that provides marketers with the technology to personalize digital video ads to specific consumers, has raised an additional $15 million, the company announced on Monday. More on the raise and other developments reported here on Re/code by Peter Kafka. Last month, we spoke with CEO…

Yahoo Buys Video Ad Tech Company BrightRoll for $640 Million

Yahoo will purchase the video ad tech platform BrightRoll for $640 million in cash, Yahoo announced today. Recently, we interviewed BrightRoll COO Bruce Falck about the company and the sector.  The senior Google executive joined BrighRoll in July. We have republished that video today. TechCrunch first reported the likely deal last…

Wall Street Journal & BBC News Using TouchCast Interactive Video

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, has been gaining traction in use by the BBC. Now it is announcing The Wall Street Journal will also use the innovative new service. TouchCast lets video producers embed interactive web elements including images, maps, web pages and…

UK’s BSkyB Investing in U.S. Digital Media and AdTech

SAN FRANCISCO – Earlier this year, UK satellite TV and telco giant BSkyB set up an outpost in Silicon Valley, hoping to invest in technology companies that might give it an edge in digital media. Having already invested in video aggregator Pluto.TV, mobile native ad tech’s Sharethrough and VR video upstart Jaunt, business development…

Unbundle TV Or Suffer: BSkyB’s Perchard

SAN FRANCISCO – CBS may just be beginning to unbundle its TV service but, in the UK, dominant pay TV service BSkyB has been offering over-the-top interview device viewing for some time to both its existing subscribers and a new wave of non-subscribers. The company’s separate NowTV brand offers Sky movie, sport…

TouchCast Useful To More Than Just Publishers: Schonfeld

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, wants advertisers to start using its new video format as an engaging new ad format. The startup counts broadcasters and newspapers amongst early adopters on the editorial side. “Their people on the advertising side want access to TouchCast…

Ziff Davis Enjoying ‘Renaissance’: CEO Shah

When Vivek Shah took over at the helm of PCMag.com publisher Ziff Davis, the company was still recovering after emerging from Chapter 11 bankruptcy protection, continuing to sell off properties. If he says so himself, Ziff Davis under Shah may has turned a corner. “Ziff is probably one of the…