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Facebook to Surpass YouTube in Video Consumption: Unruly President Predicts

LAS VEGAS – “Social video” – videos which viewers opt in or opt out of watching – is expanding rapidly, says Richard Kosinski, president of Unruly. The company, which helps brands get their assets watched, tracked and shared across the internet, focuses especially on this category of video. Kosinski says he predicts…

Bravo Poised to Test Native Ads in 2015

LAS VEGAS — One of the biggest benefits of the second screen for a TV network lies in discoverability of new content, says Lisa Hsia, EVP Digital at Bravo and Oxygen Media, in an interview with Beet.TV at CES. “There is so much fragmentation in the industry all over. My goal…

Disney No Stranger to New Distribution Forms, CFO Rasulo

LAS VEGAS — ESPN’s decision to offer an over-the-top option with Sling fits squarely in parent company Disney’s long-held approach of experimenting with new distribution. The company was one of the first content providers to offer TV shows on iTunes back in 2005, says Jay Rasulo, Senior Executive VP and…

Ashley Swartz CES RoundUp: Internet of Things, Drones and Wearable Tech

LAS VEGAS — Many of the key advances in consumer electronics at this year’s flagship convention have expanded far and wide beyond actual devices, says Ashley J. Swartz, CEO of Furious Corp, in her round-up report for Beet.TV at the Consumer Electronic Show in Las Vegas. Key trends to watch that…

AOL Buys Vidible, Our Interview with Tim Mahlman

San Francisco video syndicator Vidible has been purchased by AOL.  Terms were not disclosed, but Peter Kafka at re/code puts the price at “around $50 million.” Unlike other video syndicators, notable AOL’s own 5Min, which split ad revenue between the syndicator and the publisher, Vidible is not a rev sharing…

Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round

Eyeview, the New York-based company that provides marketers with the technology to personalize digital video ads to specific consumers, has raised an additional $15 million, the company announced on Monday. More on the raise and other developments reported here on Re/code by Peter Kafka. Last month, we spoke with CEO…

Yahoo Buys Video Ad Tech Company BrightRoll for $640 Million

Yahoo will purchase the video ad tech platform BrightRoll for $640 million in cash, Yahoo announced today. Recently, we interviewed BrightRoll COO Bruce Falck about the company and the sector.  The senior Google executive joined BrighRoll in July. We have republished that video today. TechCrunch first reported the likely deal last…

Wall Street Journal & BBC News Using TouchCast Interactive Video

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, has been gaining traction in use by the BBC. Now it is announcing The Wall Street Journal will also use the innovative new service. TouchCast lets video producers embed interactive web elements including images, maps, web pages and…