Cannes Lions’ Organizer Eyes Continued Diversification

CANNES — In recent years, it has added tracks for entertainment, innovation and even health. But now the creative ad industry’s main event is considering expanding to encompass an even wider array of media industry topics. Speaking with Beet.TV in this video interview as Cannes Lions kicked off, event CEO Phillip Thomas said the biggest […]

 
 

‘Artful Intelligence’ Can Make Stories Matter: OMD’s Rozen

CANNES — Over the last year, a noticeable apology for ad-tech has grown louder in the advertising community, as ad execs – once sold on hyper-targeting super-powers – cast their eyes back toward the basic tenets of creative ad craft. To Doug Rozen, that means “making stories matter”. It’s one of the mantras of OMD, […]

 
 

OpenSlate Creating A ‘Safe Version Of YouTube,’ Says COO JoAnna Foyle

Back in 2012, before the words “safe environment” for digital video became industry mantra, a company called Outrigger Media launched OpenSlate. It was a tool to help advertisers target the long tail of video production. Among other things, the company knew “there would come a time in an industry that got hyper focused on audience […]

 
 

UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV

In the UK pay-TV market, they are two fierce rivals. But now satellite operator Sky and cable company Virgin Media are forming a “strategic partnership” to scale advanced TV ad targeting opportunities, against the common enemy of online platforms. The pair have announced Virgin will use data from Sky’s existing AdSmart addressable TV system, as […]

 
 

OpenAP Is Just The Start, Viacom’s Bevilacqua Says

LAS VEGAS — When Fox, Turner and Viacom unveiled a new tool to help agencies buy ads across their new advanced TV offerings in April, it was described as “historical“. But one of the partners says the move was just baby steps in what will become a much more full-fledged affair. OpenAP is a way of introducing […]

 
 

News Corp CTO Wants Balance And Lessons From Tech Platforms

News Corp’s new global technology chief wants to learn from big tech platforms, and to keep his brands publishing through social sites – but only if the deal stacks up. This month, he was confirmed in the role of chief technology officer after Paul Cheesbrough moved along to the same role at sister company 21st Century […]

 
 

New AT&T AdWorks Lab: The Future Of Emerging Media In A Unified, Interactive Space

With so many consumers engaging with content from big living room screens to mobile devices, it’s hard to visualize how to target them individually much less in a coordinated fashion. This is why AT&T AdWorks has just unveiled its new AT&T AdWorks Lab in Manhattan’s Rockefeller Center. The new AT&T AdWorks Lab is designed to […]

 
 

comScore Expanding “Total Home” Cross Screen Measurement

LAS VEGAS — In the days when the desktop web was the only digital screen in town, comScore could rely on measuring online audiences using a software meter. But the proliferation of consumer devices – from phones and tablets, to consoles and connected TVs – has changed all that. In this video interview with Beet.TV, comScore national […]

 
 

How Time Inc., Dunkin Donuts Leveraged The Red Carpet To Reach Female Video Viewers

When Time Inc. was strictly a magazine publisher, it wasn’t exactly Dunkin Donuts’ cup of tea from an advertising standpoint. But when the quick-serve coffee and baked goods giant wanted to promote its drinks to a younger, more female demographic in the most integrated way possible, Time Inc.’s digital offerings were a great match. Time […]

 
 

TV Networks Struggle With Increasing Ad Complexity: Furious’ Swartz

VIEQUES, PR — TV companies are trying to adapt to a world in which the sale of their advertising is being up-ended by new possibilities – but doing so involves challenges as incumbent workflows are not up to the job. That is according to one ad exec turned software founder, hoping to help solve some of those problems. […]

 
 

Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting

With his multi-decade background at NBC, CNBC and TiVo, Tom Rogers knows a bit about television audiences. Given continued viewing declines, he believes the only way for broadcast and cable networks to maintain decent pricing is personalized ads with measurable business outcomes for advertisers. “I really don’t see any other answer given this confluence of […]

 
 

Mad Men Creator Weiner Deconstructs TV Biz, Ad Load vs. Sponsorship Models and the Impact of Amazon and Netflix

Matthew Weiner, the television writer best known for creating the hit series Mad Men, shares his view on an extraordinary time in TV history: now. He speaks about unprecedented creative opportunities in the TV business, the enormity of TV production along the bloated executive ranks in Hollywood. He addresses the increasing importance of international markets and […]

 
 

Beet #Retreat17: VIDEO EVERYWHERE! The Transformation of Media & Advertising, an Executive Retreat, March 15-17, Vieques, presented by Videology with 605

Keynote Speakers  Kristin Dolan, CEO, 605 Carl Fremont, Global Chief Digital Officer, MEC (GroupM) Ryan Jamboretz, Chief Revenue Officer, Videology John Paul, Managing Director, Advanced Advertising and Data, Liberty Global Adam Shlachter, President, Global Innovation, PMX, Publicis Media Erica Schmidt,  Managing Director, North America, Cadreon (IPG Mediabrands) Seth Walters, Sr. Partner, Interactive & Connected TV, Modi Media […]

 
 

Acquired By Cannes Owner, MediaLink Plays ‘Therapist’ To Ad Execs

BARCELONA — It was already consulting for media companies across the industry. Now MediaLink’s acquisition by Ascential, the company which runs the Cannes Lions Festival of Creativity is set to give the firm a stronger role easing the concerns of worried brand execs. In fact, CEO Michael Kassan says the company plays kind of a “therapist” function for agencies […]

 
 

Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

The US is lagging behind in efforts to create a unified currency for measuring TV and video consumption across platforms – but only because the size of the business there makes it a juggernaut that is difficult to push. That is the viewpoint of one media measurement chief who has a great global overview of the worldwide pace […]

 
 

Bloomberg Finds Upside With Few Cable Carriage Agreements

In the previous media era, a TV broadcaster’s fortunes were defined by carriage agreements with cable operators, and the ads sold over those channels. But, in the new world, those agreements are actually a brake on digital expansion that can bring new revenue from over-the-top video. That is according to the man holding the purse strings for business […]

 
 

Publishers Should Make Ad Targeting Clear To Users: Neustar’s Burr

HOLLYWOOD, Fl — It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used. The FTC just published a staff report on how publishers track and […]

 
 

Storyful Spots Fake News For Brands

Storyful may be best known as a service mixing technology and editors to help news organization verify genuine online video from the fake stuff. But now the outfit, acquired by News Corp in 2013, is also turning its expertise toward brand content. Storyful these days doesn’t just help news orgs – it also helps advertisers and […]

 
 

News Corp’s Storyful Unpacks Its Newsroom For Brands

News Corp’s social media news agency Storyful may have started out life validating user-uploaded news content for news publishers. But that doesn’t mean advertisers, too, cannot benefit from the Dublin-born company’s efforts. Two years ago, Storyful opened up the same offering – verifying, validating and licensing user content – for re-use by brands and their agencies. […]

 
 

Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership

Having made major advertising commitments to YouTube before last year’s Upfront television negotiating season, IPG’s Magna has a new partnership with Roku that gives its clients advanced audience targeting capabilities and “one-stop shopping” for premium inventory. In an interview with Beet.TV, Amanda Medeiros Kigel, Magna’s VP of Partner Innovation, says the exclusive arrangement provides advanced targeting […]

 
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