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Programmatic Buyers Are Coming Out of Their Silo: SMG’s Gould

CHICAGO — Roughly 45% of display ads in the U.S. are now bought programmatically, and that’s much too big for programmatic buying to be considered a specialization anymore. For that reason, VivaKi’s AOD trading desk has been moving programmatic specialists over to client teams at Publicis Groupe’s media agencies. “It…

News Corp’s Storyful Unit in Content Deal with Starcom Media Group

Storyful, acquired by News Corp in 2013, has for several years been an authoritative tool for leading publishers to find and verifying consumer-generate and various forms of social content.  It has expanded its reach to the advertising world with an agreement with the the giant media agency Starcom MediaVest Group.  The alliance…

Viewability is a Major Topic of 2015: SMG’s Kienast

One of the major themes of 2015 is viewability, says Erin Kienest, SVP, innovation and activation director at SMG. “We talk about making our dollars work harder and work smarter, and viewability really is brought to the forefront,” she says. Marketers not only want their ads delivered to the right…

Creative Revolution is Next: MEC’s Reed

The next revolution in media is going to have to occur in the world of creative, says Shenan Reed, president of digital at MEC. “We think there’s tremendous opportunity for more creative, more targeted creative,” she says. “We can really get granular with all of the targeting.” Digital and data,…

Fexy Media Hungry To Roll Up Lifestyle Video For Millennials

Last week’s acquisition of SeriousEats and RoadFood by newcomer publishing house Fexy Media was just the start. Formed by husband-and-wide team Cliff and Lisa Sharples following Lisa’s steering, as CEO, of AllRecipes to a $175 million acquisition by Meredith, Seattle-based Fexy plans more acquisitions of its own. “We continue to build out the category in…

Comcast to Buy Video AdTech firm Visible World, report

Visible World, a pioneering video adtech firm that helps marketers deliver ads to specific household cable and satellite boxes, will be acquired by Comcast, according a report published by the Wall Street Journal. Last year, we spoke with founder and CEO Seth Haberman about the company and the prospects for…

Mobile Video Advertising is Priced at 50% Discount, MMA’s Stuart

Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV.  He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands.   Unlike other forms…

AOL’s Tim Armstrong to Keynote LUMA Partners’ Annual Digital Media CEO Fest

As CEO’s of leading adtech companies along with institutional and strategic investors gather for  LUMA Partners’ annual one-day conference in Manhattan next week, there will surely be talk on and off the stage about the the acquisition of AOL by Verizon.   Leading off the conference will be a keynote address by…

Native Video Advertising is Center Stage for The New York Times

Native advertising has become a central focus for revenue at The New York Times, according Chief Revenue Officer Meredith Levien in this profile article in Digiday. And, video has become an integral part of the solution says Sebastian Tomich, SVP for Advertising and Innovation and head of the publisher’s native advertising…