[m]Platform’s New CEO Gleason Sees Brand Interaction’s Voice Revolution

LAS VEGAS –  Mobile has already shaken up the landscape for how brands interact with consumers. Now a new wave of technologies is provoking yet another big reconsideration for advertisers. That is according to an ad-tech exec who was just named to head Group M’s reconstituted data and technology division. Brian Gleason, who already headed Group […]

 
 

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]

 
 

Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey

Video has just been invited to the brand marketing cloud party, courtesy of integration escort Innovid. The new Innovid Marketing Cloud Suite lets marketers link with massive backend systems from Adobe, IBM and Oracle to “synchronize the customer journey across different channels,” Zvika Netter, CEO & Co-Founder of Innovid, says in an interview with Beet.tv. […]

 
 

Admore’s Condon Aims To Automated TV Ad Delivery

MIAMI — Celebrating its third birthday this quarter is Admore, it’s a division of Frank Canella’s Canella Media, a company aiming to bring direct-response mechanisms to television. Led by president Brendan Condon, a former AOL international ad exec, the Temecula, CA-based outfit’s platform numbers an automated system for using a single insertion order to buy across TV, […]

 
 

New AT&T Streaming Offerings: Fewer Barriers, More Ad Opportunities

Something for everybody pretty much describes AT&T’s launch on Nov. 30 of its three new streaming services: DIRECTV NOW, FreeVIEW and Fullscreen. It’s a way to both remove pain points for consumers—such as credit checks or the inability to access traditional cable service—and offer advertisers more VOD-first options, according to the EVP & CMO of […]

 
 

Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

MIAMI — This year, it’s launched new services to help advertisers overcome viewability issues for mobile video. Next year, it scales up to the big screen. Integral Ad Science, whose technologies help advertisers and agencies understand the viewability and quality of the inventory they are buying, is coming to TV. “2017’s going to bring a lot […]

 
 

Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

It started as a simple tool to upload videos to multiple services. But now TubeMogul is becoming the latest addition to Adobe’s media technology stack. The Emeryville, CA-based company has just confirmed an agreement to be acquired by the digital media powerhouse for $540m. What does Adobe want with TubeMogul? According to its announcement: “Adobe’s acquisition of […]

 
 

AdTech Execs Support Scheppach’s Run Against Childhood Leukemia

CHICAGO – In this fast-moving industry, it can be easy to keep your head down, obsess over the latest media metrics, and not really look up to see the bigger picture in life. But life forced Tracey Scheppach to do just that, when her son Ryan, then aged just seven, was diagnosed with leukemia. The next […]

 
 

Former Cablevision’s Dolan & Tatta Launch ‘605’ To Leverage Set-Top Data

Together, they helped pioneer Cablevision’s approach to next-generation TV advertising. Now executives Kristin Dolan and Ben Tatta have left to form their own company providing set-top box data to marketers. The move comes after Dolan’s Dolan Family Ventures acquired the existing Analytics Media Group (AMG), a data analytics firm with a background in politics, to immediately […]

 
 

The Future of TV: Coming Into Focus at Beet Retreat Miami, November 16-18

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]

 
 

FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads

ORLANDO – After studying video consumption patterns, the FreeWheel Council for Premium Video has established a position on improving the consumer ad experience in three areas: proper frequency, customizing the ad experience and maximizing the diversity and quality of advertising creative. “It’s really important for us to ensure that the ad experience and all of […]

 
 

Hearts & Science: Less Consumer Interruption As Digital Ad Formats Multiply

Faced with a “fast and furious” proliferation of digital advertising formats, agencies and marketers must contemplate less ad interruptions while figuring out how to give consumers what they really want. “Call that branded content, brand-created, something other than advertising,” says Zak Treuhaft, President of Omnicom’s Hearts & Science agency. Mobile in particular is characterized by […]

 
 

AcuityAds To Follow 140 Deal With More Acquisitions

Of all the programmatic trading platforms out in the market, AcuityAds may have been one of those the limelight has so far evaded. But that may be set to change, after the company went public to finance its current round of growth. First founded in 2009 and also offering a data management platform, the outfit listed […]

 
 

The Drum’s Gordon Young Wants To Change The World In a ‘Do-It Day’

LONG ISLAND, NY — They may not have dreamed it when they first formed a school magazine to cover a Glasgow suburb in the 1980s. But now The Drum‘s founders Gordon Young and Nick Creed are riding the wave of running one of the marketing industry’s most influential trade publications. After leaving school, the pair formed an early print trade […]

 
 

Online Live TV Brings Broadcasters Efficiencies: Verizon’s Jacob

Time was, it was online delivery that required investment decisions and a strategic shift. But now, for broadcasters looking for efficiency and transformation in how to deliver live TV, online networks are the way to go. Thats according to Verizon Digital Media Services, a wing of the telco that offers CDN and live transmission services […]

 
 

Verizon Digital Media Services: The ‘Supply Chain’ For AOL And Yahoo

The integration of Verizon Digital Media Services with AOL and Yahoo is “just the beginning” of a path that could see VDMS build its own dynamic ad decisioning technology. Until then, the company is happy to be agnostic with its integration decisions, says President Ralf Jacob. “A lot of people have asked why AOL, why […]

 
 

Periscope’s Liz Ross: Unlearning The Holding Company, Mastering Snapchat

When she was the Global CMO of IPG Mediabrands, if Liz Ross had suggested creating a client advertising campaign that quickly disappears, she might have been shown the door. But as the President and CEO of Periscope, that concept has been a smash success in the independent agency’s work for Trolli gummy candies. Periscope’s groundbreaking […]

 
 

Four Reasons 4C’s Neuhauser Is Taking A $26m Investment

COLOGNE — Last year, 4C Insights of Chicago bought itself a leg up in the fusion of social and TV advertising, by acquiring TV monitoring outfit Teletrax from Civolution, to know what’s airing when and where. Now the online ad targeting outfit is tooling up for further expansion, by taking a $26m series C investment from Kayne […]

 
 

Chris Cillizza: With Small Staff, Washington Post’s The Fix blog ‘Trumps’ Politico

WASHINGTON, DC — Ten years ago, blogging wasn’t new. People had been using weblogs to post tidbits and updates for a couple of years already. But Chris Cillizza saw an opportunity. The journalist launched The Washington Post’s The Fix to provide a unique take on political news, in a market that was already becoming crowded. “When […]

 
 

Future Of Journalism Is Live Event Annotation: Washington Post’s Chris Cillizza

WASHINGTON, DC — Over the last couple of decades, there have been many extensions and plugins that aim to let web users annotate the pages they browse. The latest is Genius, the site which, previously, let users annotate song lyrics to provide greater insight but which this year opened the technology up to any web page. Chris […]

 
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