Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

The US is lagging behind in efforts to create a unified currency for measuring TV and video consumption across platforms – but only because the size of the business there makes it a juggernaut that is difficult to push. That is the viewpoint of one media measurement chief who has a great global overview of the worldwide pace […]

 
 

Beet #Retreat17: VIDEO EVERYWHERE! The Transformation of Media & Advertising, an Executive Retreat, March 15-17, Vieques, presented by Videology with 605

Keynote Speakers  Shane Ankeney, President, Havas Media Group Carl Fremont, Global Chief Digital Officer, MEC (GroupM) Doug Ray, President, Product & Innovation, Dentsu Aegis Adam Shlachter, President, VM1 (Verizon agency at Zenith/Publicis) Erica Schmidt,  Managing Director, North America, Cadreon (IPG Mediabrands) Ben Tatta, President, 605 Seth Walters, Sr. Partner, Interactive & Connected TV, Modi Media […]

 
 

Bloomberg Finds Upside With Few Cable Carriage Agreements

In the previous media era, a TV broadcaster’s fortunes were defined by carriage agreements with cable operators, and the ads sold over those channels. But, in the new world, those agreements are actually a brake on digital expansion that can bring new revenue from over-the-top video. That is according to the man holding the purse strings for business […]

 
 

Publishers Should Make Ad Targeting Clear To Users: Neustar’s Burr

HOLLYWOOD, Fl — It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used. The FTC just published a staff report on how publishers track and […]

 
 

Storyful Spots Fake News For Brands

Storyful may be best known as a service mixing technology and editors to help news organization verify genuine online video from the fake stuff. But now the outfit, acquired by News Corp in 2013, is also turning its expertise toward brand content. Storyful these days doesn’t just help news orgs – it also helps advertisers and […]

 
 

News Corp’s Storyful Unpacks Its Newsroom For Brands

News Corp’s social media news agency Storyful may have started out life validating user-uploaded news content for news publishers. But that doesn’t mean advertisers, too, cannot benefit from the Dublin-born company’s efforts. Two years ago, Storyful opened up the same offering – verifying, validating and licensing user content – for re-use by brands and their agencies. […]

 
 

Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership

Having made major advertising commitments to YouTube before last year’s Upfront television negotiating season, IPG’s Magna has a new partnership with Roku that gives its clients advanced audience targeting capabilities and “one-stop shopping” for premium inventory. In an interview with Beet.TV, Amanda Medeiros Kigel, Magna’s VP of Partner Innovation, says the exclusive arrangement provides advanced targeting […]

 
 

AOL Brings Self-Serve Ad Options To Small App Makers

The world of ad-tech is tipping steadily from platforms that are managed by vendors for clients, to those that clients use themselves, and AOL is the latest provider to move with the tide. AOL has just turned on self-service capability for the supply-side platform inside its AOL ONE digital advertising offering. It makes it easier for small-scale […]

 
 

Time Inc’s Viant Buys Mobile DSP Adelphic in Big Ad Tech Expansion Move

Last year, Time Inc bought itself in to the ad-tech ecosystem, by acquiring ad data outfit Viant. Now Viant is making an acquisition of its own. Earlier this week, the company announced it is buying Waltham, MA-based Adelphic, a six-year-old demand-side platform for ad buyers. But why? In this video interview with Beet.TV, Viant chief revenue officer Jeff Collins […]

 
 

Turner Grows Content Marketing Platform “Ignite” with Social Distribution of Brand Partnerships

Having just announced the launch of in-house sports marketing agency Turner Ignite Sports, the Turner Ignite unit has taken another step well beyond its traditional linear television clientele in content creation and distribution. And it’s not only the biggest advertisers that have come to embrace content creation and are seeking distribution beyond their own means, […]

 
 

[m]Platform’s New CEO Gleason Sees Brand Interaction’s Voice Revolution

LAS VEGAS –  Mobile has already shaken up the landscape for how brands interact with consumers. Now a new wave of technologies is provoking yet another big reconsideration for advertisers. That is according to an ad-tech exec who was just named to head Group M’s reconstituted data and technology division. Brian Gleason, who already headed Group […]

 
 

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]

 
 

Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey

Video has just been invited to the brand marketing cloud party, courtesy of integration escort Innovid. The new Innovid Marketing Cloud Suite lets marketers link with massive backend systems from Adobe, IBM and Oracle to “synchronize the customer journey across different channels,” Zvika Netter, CEO & Co-Founder of Innovid, says in an interview with Beet.tv. […]

 
 

Admore’s Condon Aims To Automated TV Ad Delivery

MIAMI — Celebrating its third birthday this quarter is Admore, it’s a division of Frank Canella’s Canella Media, a company aiming to bring direct-response mechanisms to television. Led by president Brendan Condon, a former AOL international ad exec, the Temecula, CA-based outfit’s platform numbers an automated system for using a single insertion order to buy across TV, […]

 
 

New AT&T Streaming Offerings: Fewer Barriers, More Ad Opportunities

Something for everybody pretty much describes AT&T’s launch on Nov. 30 of its three new streaming services: DIRECTV NOW, FreeVIEW and Fullscreen. It’s a way to both remove pain points for consumers—such as credit checks or the inability to access traditional cable service—and offer advertisers more VOD-first options, according to the EVP & CMO of […]

 
 

Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

MIAMI — This year, it’s launched new services to help advertisers overcome viewability issues for mobile video. Next year, it scales up to the big screen. Integral Ad Science, whose technologies help advertisers and agencies understand the viewability and quality of the inventory they are buying, is coming to TV. “2017’s going to bring a lot […]

 
 

Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

It started as a simple tool to upload videos to multiple services. But now TubeMogul is becoming the latest addition to Adobe’s media technology stack. The Emeryville, CA-based company has just confirmed an agreement to be acquired by the digital media powerhouse for $540m. What does Adobe want with TubeMogul? According to its announcement: “Adobe’s acquisition of […]

 
 

AdTech Execs Support Scheppach’s Run Against Childhood Leukemia

CHICAGO – In this fast-moving industry, it can be easy to keep your head down, obsess over the latest media metrics, and not really look up to see the bigger picture in life. But life forced Tracey Scheppach to do just that, when her son Ryan, then aged just seven, was diagnosed with leukemia. The next […]

 
 

Former Cablevision’s Dolan & Tatta Launch ‘605’ To Leverage Set-Top Data

Together, they helped pioneer Cablevision’s approach to next-generation TV advertising. Now executives Kristin Dolan and Ben Tatta have left to form their own company providing set-top box data to marketers. The move comes after Dolan’s Dolan Family Ventures acquired the existing Analytics Media Group (AMG), a data analytics firm with a background in politics, to immediately […]

 
 

The Future of TV: Coming Into Focus at Beet Retreat Miami, November 16-18

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]

 
1 2 3 67