eMarketer Gains Global Help & Synergies In Springer Sale: Chairman Ramsey

Analyst and insight firm eMarketer expects to ramp up European and Asian expansion whilst seeking synergies with its new owner’s media properties, following its recent acquisition by Axel Springer, says co-founder Geoff Ramsey. “(Springer) has the resources and wherewithal to help us from a content coverage standpoint and, probably more importantly, from a sales perspective,” Ramsey tells […]

 
 

Medialets Grows Globally While Debunking The Notion That ‘Mobile Is Too Hard’

One of the bigger anomalies in the digital world is the time that people spend on mobile devices versus the less than 15% of digital ad dollars that are being devoted to mobile. The CEO of WPP Group-owned Medialets attributes this largely to people trying to use desktop computer tools for mobile campaigns. “It’s a […]

 
 

Videology Boosts Demographic Targeting With Publisher Data

In a world where TV ad-buying is also moving online, the future of trading is evolving toward digital measurements. On that basis, one video ad-tech vendor says it is helping bring the traditional and oft-derided criteria of audience demographics in to the digital age. Videology says it recently improved its ability to help advertisers target audiences using demographic, by harnessing data […]

 
 

Publishers Going Off-Deck And Out-Stream, AOL Survey Finds

Once upon a time, using social for online publishing was all about signposting stories in the hope readers would come to read them on your own website or app. Now we live in a world in which publishers are happy distributing their content itself through social platforms – at least, before Facebook’s recent algorithm change. A […]

 
 

Kaltura’s $50m Financing Funds ‘Everything Video’ Expansion

“Winter” hasn’t come for ad-tech yet. The investment in video technology vendors keeps coming, even if the role of venture investors appears to be changing. Enterprise and education video technology platform Kaltura is taking a $50m investment from Goldman Sachs – the largest of seven rounds now totalling $166m, according to Crunchbase. The outfit announces it wants […]

 
 

‘We Invented Outstream’: Teads’ Jim Daily After $47m Fundraising

When Teads and French vendor Ebuzzing merged in 2014, the combined pair said they planned to acquire other firms. Three rounds of financing later, and the outfit looks set to do just that. The company, which helps publishers deliver auto-playing video ads between text paragraphs, just secured €43m ($47m) in debt financing from a syndicate of five banks. […]

 
 

Marketers Targeting Consumers Should Control The Messaging, Says Thunder CEO Wong

While brands are expending considerable resources to reach the right consumer at the right time with advertising messages, once they reach those people “they’re still saying the same thing,” according to Victor Wong, the CEO of Thunder, a creative management platform. A software-as-a-service provider, Thunder did a survey with a major digital advertising exchange showing […]

 
 

Teads Readies 360 Video Ad Unit for Premium Publisher Sites

Teads, one of the principal video “outstream” ad platforms, is introducing 360 video to its product suite, says Jim Daily, president, U.S. operations, in this interview with Beet.TV He says it is the first time that 360 videos will be served as ad units across premium publisher sites such as Conde Nast, Time Inc. and the Washington Post. […]

 
 

Taboola Acquires ConvertMedia in Bid to Become Major Video Site

With the acquisition of ConvertMedia, an outstream video supply side platform, Taboola is moving to become a giant video platform, soon competing with the likes of SnapChat, Facebook and YouTube, says Adam Singolda, CEO of Taboola, in this interview taped in his Manhattan headquarters on Tuesday afternoon. With the acquisition of ConvertMedia, the company is […]

 
 

DISH, Experian Will Chart Future Of Addressable Advertising At Beet.TV Leadership Event

Not quite a decade ago, Experian was an integral player in the first test of addressable television advertising. Now, brand marketers are asking the information services provider to take them “beyond addressable TV” to coordinated, cross-channel targeting and advertising campaign measurement. How to achieve success along the way will be one of many topics of […]

 
 

‘Go Square’ To Win At Facebook Video: Wibbitz CEO

First, it was a letterbox. Then, it was vertical. But is the future of video actually… square? Zohar Dayan thinks so. He’s the CEO of Wibbitz, a company helping publishers make videos out of text articles. And, when it comes to distributing those videos through social media, one format wins “Eighty-five percent of the most shared videos on […]

 
 

Advertisers Can Pool Their Data In Nascent Experian/Neustar Offering

LAS VEGAS –The term “paid plus co-op sort of mentality” could well describe a mountain commune, but it’s an understated way of explaining the huge data nexus that Experian Marketing Services and Neustar hope to become under their new partnership. Among other things, advertisers will be able to pool their data for mutual benefit. In […]

 
 

Experian, Neustar Join Forces In Onboarding And Activation Of Offline Data

LAS VEGAS  – Experian Marketing Services and Neustar have upped the ante in the ongoing arms race that is the onboarding and activation of offline, first-party data to more precisely plan and measure cross-platform advertising campaigns. Their partnership announced today also brings new potential for identifying and targeting viewers in addressable television households. The two […]

 
 

Teads Brings Outstream Video To Google, Facebook Mobile Platforms

CANNES — By now, many advertising buyers are getting used to outstream video – the technology that lets them place video ads on pages that don’t even carry video, between text paragraphs. By and large, those ads run on publisher sites. But Teads, one of several vendors behind the technology that supports outstream, doesn’t want to […]

 
 

Turner Seeking Creative Ways To Keep Viewers In The TV Ecosystem

Finding the right amount of advertising to carry in television and digital video content so as to fend off the likes of Netflix is something that “the industry needs to fix, and we need to fix it quickly,” says Turner Broadcasting’s Chief Research Officer, Howard Shimmel. “What we need to do as an industry with […]

 
 

Microsoft Buys LinkedIn – Our Chat with CEO Jeff Weiner on the “Definitive Professional Publishing Platform”

Nearly a year ago in Cannes, we sat down with LinkedIn CEO Jeff Weiner for this wide-ranging conversation about the evolving role of LinkedIn as a pervasive publishing platform.   We have republished out interview with news today of LinkedIn’s acquisition by Microsoft for $26 billion.

 
 

DISH Lights Up Eight Networks For Spanish-Language TV Ads

Per Nielsen, Hispanic households are almost 20% more likely than others to subscribe to satellite television. Now DISH is “lighting up” eight Latino TV networks with addressable advertising that targets specific households with Spanish-language commercials. “It’s not just about brands finding Latino audiences,” Adam Gaynor, Vice President of DISH Media Sales, says in an interview […]

 
 

Combining Linear And Digital Ads Boosts ROI: Videology Research

LONDON — In a fragmenting media universe, how much budget should advertisers spend on TV versus digital? And what is the effect of that answer? Those are some of the thorny questions ad buyers are wrestling with, as they explore the impact of different channels – and Videology claims to have found the answers. It recently published research […]

 
 

Ari Bluman, Tireless Advocate for Digital Advertising Integrity, Dead at 44

Ari Bluman, Chief Investment Office of GroupM, a relentless proponent of a clean, well lit place for digital advertising, who tirelessly pushed  for standards around viewable ad units, and for a reliable programmatic platform, succumbed to a long battle with cancer, GroupM announced today. Two years ago, we sat down with Ari for this interview […]

 
 

Stop Experimenting With Video Ad Budgets: Quantcast’s D’Souza

SEVILLE — The time for playing around with small change is over – it’s time to put your hand in your pocket and put real money on the table. That’s what one ad-tech exec says about the manner in which ad buyers have thus far approached the two biggest emerging media channels – mobile and video. “Marketers […]

 
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