Future Of OTT TV Ads Is Better Engagement: Roku’s Rosenberg

Over-the-top internet TV box maker Roku may have begun its apps line-up with premium services like Netflix, but the operator is also building a business from enabling free app publishers to benefit from ads in the platform. Roku advertising VP Scott Rosenberg says ad-supported apps are amongst the fastest-growing category on the Roky platform. So […]

 
 

Video Platform Company ‘Piksel’ Sees Upside for Publishers, Big and Small, via IPTV

Piksel, the New York-based global provider of digital video services, sees a growing opportunity for publishers of various sizes to connect with consumers directly, via various IPTV scenarios including Roku, smart TV’s, and cable set-top boxes. No longer limited by YouTube or other video portals, direct distribution to consumers is becoming viable, albeit with proper […]