Microsoft

Live Video Management Moves To The Cloud: iStreamPlanet’s Babic

LAS VEGAS — Take more than one video management software suite in to the shower? Now a new breed of company wants to wrap them all in to one package. One such outfit is Las Vegas-based iStreamPlanet, which just announced it will use Microsoft’s Azure cloud hosting to locate its…

Mobile Is Killing Consoles’ TV Dreams: Author Lovell

LONDON — With added TV and video features, the recent launches of the next-generation Xbox One and PlayStation 4 consoles has seen Microsoft and Sony move further increments closer toward their dreams of being living room entertainment super hubs. But that’s a “flawed strategy”, says one analyst. “The Xbox One…

Microsoft Wants To Help Brands Reach All Users All Day

COLOGNE — Microsoft wants to make its entire product line-up a billboard opportunity. The company wants brands to ride its many platforms and products to reach users, whether that’s via Windows 8, smartphones, gaming or Skype. “It doesn’t matter if you’re in a homeworking scenario, a stay-at-home mom scenario, an…

Mindshare Digital Chief: Microsoft’s Xbox One will be “Game Changer”

CANNES – With Connect technology part of the new Xbox One device, which has many millions of users, Microsoft has presented a “real game changer” to the media world with many possibilities says Norm Johnston, chief digital office for Mindshare Worldwide, the big global media unit of WPP’s GroupM. We…

Microsoft Touts ’100% Always-On’ Xbox One To Advertisers

CANNES – Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience. “The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision-makers on purchases in most households around the world,” Microsoft’s advertising and online…

Furious Minds’ CEO on the New Xbox One

With Microsoft’s May 21 announcement about the upcoming release of Xbox One, the successor to Xbox 360, CEO and Founder of Furious-Minds Ashley J. Swartz says Microsoft is clearly deploying an entertainment platform rather than a gaming platform. During the presentation, gaming wasn’t mentioned until about 30 minutes in when…

Brightcove CEO Sees Expanding Opportunities with Xbox

BOSTON – While the Xbox grows as a pervasive digital video platform, the number of video apps is quite limited, controlled by Microsoft, but that will likely expand says Brightcove CEO David Mendels.  He says that Brightcove is readying several implementations for the game console. We spoke with him earlier…

Microsoft Touts Channels, Show Slate and Cross-Device Platform at New Fronts

At the first day of the Digital New Fronts in New York today, Microsoft presented its video portal of lifestyle channels called StageDoor,  unveiled a series of new programming including an an 8-part documentary series about the impact of climate change, and touted its cross-device platform for video programming which…

Adobe, Microsoft, Qualcomm, Others Support MPEG-DASH

LAS VEGAS – MPEG-DASH, an adaptive bitrate streaming technology that enables high-quality streaming via the Internet, received support from industry leaders such as Adobe, Microsoft and Qualcomm  at the DASH Industry Forum at NAB 2013. There, Beet.TV spoke with seven industry leaders for their take on what MPEG-DASH is doing…