DMEXCO ’15 Presented by FreeWheel

The UK’s satellite TV and broadband provider Sky has already taken a world-leading deployment in addressable TV advertising under its AdSmart technology. Now it’s looking to combine its multi-platform offerings in to a single ad proposition. AdVance is the name given to a new suite from the company’s Sky Media ad sales division, threading together data from TV […]

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according to video ad tech platform vendor TubeMogul’s managing director Nick Reid, in this video interview with Beet.TV. “IHS […]

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, we see our users not only as an audience, we see […]

COLOGNE — Medialaan, the commercial media operator serving the Flemish-speaking Flanders region of Belgium, began making full shows available online last year. Now it is gearing up to better-monetize its full-show assets with online advertising. “It’s been better than we expected,” Medialaan digital head Olivier van Zeebroeck tells Beet.TV in this video interview. “After one year, without […]

COLOGNE — As an acronym, it doesn’t seem to make any sense. But “IVT” (that’s “invalid traffic”) is now the new industry jargon for what had been called “non-human traffic”, the scourge of online ads being triggered to defraud advertisers using fake views. The Media Ratings Council this summer put together guidelines for tackling the problem, […]

COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go. “If you look at the Bundesliga, for example, we […]

COLOGNE — Programmatic ad-trading technology has been used to automate and refine the process of buying and selling online display ads. Now it is also making in-roads to online video. Next, many hope it will similarly revolutionise TV advertising. But is programmatic automation really all it’s cracked up to be? “When people talk about programmatic and they […]

COLOGNE — These days, a plethora of advertising technologies gives brands analytical insight in to a whole array of campaign data points. As the tech burgeons, many advertisers, scratching their head at all the results, speculate about combining those data in to a single score. But that would not be the right way to go […]

COLOGNE — The ad director of one of France’s biggest telcos has explained how French operators can sometimes be hamstrung by rules when it comes to new-wave ad tech and digital targeting. “We have a legal question,” according to Luc Vignon, the director of SFR Regie, the ad sales house of SFR, one of the country’s […]

COLOGNE — European video ad tech vendor StickyAds is hailing its recently-announced tie-up with video-buying platform FreeWheel as signifying US growth for the company. FreeWheel has launched its Preferred Partners Initiative, a programme which will enable deeper integration of third-party supply-side ad platforms. Details of the deeper integrations were not available in FreeWheel’s announcement. “We share the same […]

COLOGNE – At DMEXCO, the AOL advertising offering was increasingly global,  driven the company’s new role in managing the Microsoft advertising business.   At the show floor, we spoke with AOL’s global advertising sales chief Jim Norton about the integration with Microsoft and the opportunities in a number of markets. This video is part of […]

COLOGNE — Today, the price advertisers pay for ads in online videos is set by the number of impressions or clicks from that video. But things are starting to change, says one ad tech vendor. “The pricing for video right now is predominantly CPM,” Tal Chalozin, CEO of Innovid, which helps turn video ad spots in […]

COLOGNE — Traditionally, in many markets, they have been distinct entities in the TV access world. But now broadcast access operators and the programmers whose content they depend on are working more closely together in the programmatic advertising future. “In the US in the also quarter, about 20% of the volume we were trafficking on our platform […]

COLOGNE — If UK government papers photographed by the press this month are to be believed, Channel 4 – the publicly-owned, advertising-funded broadcaster with a remit to be daring and creative – could be sold off, in the latest dimunition of state-linked organisations. Until and regardless of whether that happens, the company is shooting toward a future in which […]

COLOGNE — Over the last couple of years, many broadcasters and advertisers have been getting excited about so-called “addressable” TV – the ability to target advertising at individual households, in which consumers have distinct characteristics. But “addressable” may not take off everywhere. “Each market is a little bit different,” says Conor Mullen commercial director of RTÉ, the Republic of Ireland’s […]

COLOGNE – Sky’s AdSmart addressable ad program, launched nearly two years ago,  has served ads to  satellite-connected TV’s for nearly 500 advertisers, including some 70 percent who hadn’t been on Sky or indeed on television, explains Jamie West, Deputy Managing Director, SkyMedia, in this interview with Beet.TV We spoke with him on the DMEXCO show floor […]

COLOGNE — With the explosion of premium video content, consumed across multiple devices, the advertising marketplace has reached a sort of liquidity, explains Doug Knopper, co-founder and co-CEO of FreeWheel, in this video interview. FreeWheel was founded in 2007 and was acquired by Comcast last year. We spoke with Knopper in Cologne where the company is an […]