#BeetRetreat ’14 presented by Videology

The Search For Standards For Addressable Ads

All manner of companies is shooting to make digital advertising that’s “addressable” – targetable to individual users across devices. But when will, if ever, will there be a single standard for that lens? “That’s still an open discussion,” says global product manager Stefan Maris of TV-syncing ad technology service Civolution. “One…

Advertisers Misled On Premium Placement: Jun’s Reichgut

Advertisers are being dazzled with premium-grade publisher names by salespeople who instead give them low-quality sites as inventory, says one ad tech exec. “Right now, the whole business is getting away with it,” says Jun Group CEO Mitchell Reichgut. “The client is seeing the big names (of sites on which…

Veenome Looks Inside Videos To Help Advertisers

For advertisers, “viewability” – knowing whether a viewer has really watched their ad – has become an important metric. But some advertisers also want more granular information. Analytics startup Veenome wants to play that role. “We’re figuring out what content is inside the video, indexing the actual imagery of the…

Advertisers Must Harness Long-Term Data: InMobi’s Cordero

Mobile ad company InMobi says it is trying not only to encourage advertisers to use more data but to do so for years ahead. “Most of the media that I see spent – not a hell of a lot of data is actually being gathered,” says the company’s north America…

NDN Focuses On Data To Improve Publishers’ Videos

NDN, the unseen power behind many of the videos on newspaper websites, says data is the oil fuelling the future of the business. finally there’s enough information,” COO Eric Orme tells Beet.TV. ”What really needs to happen… we have to be able to give back tons of data to these guys…

Xaxis’ Gleason on the Appeal of GRP’s for Digital Buys

Despite the growing range of measurement options, many brands still favor GRP as a form of measurement even in the digital world, says Brian Gleason, Managing Director of Xaxis, WPP’s targeted advertising division,  in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “We’ve been measuring GRPs for a long…

Starcom’s Mobile Chief: “Mobile Is Not An Island”

In a digital media world that is 25 years old, it’s no wonder the relatively recent upstart of mobile is still considered a single new channel for planning against. But now ad group Starcom Worldwide‘s mobile SVP has an unusual goal – to kill her job. “If my job exists…

InMobi’s Sarofian: Custom Creative For Mobile Next Frontier

Based on consumer behavior on mobile devices, the next advertising playground will likely lie in custom mobile ads, says Stephanie Sarofian, Executive Director, Brand and Agency at mobile platform InMobi  in this interview with Erick Schonfeld, Co-Founder of TouchCast, at the recent Beet.TV executive retreat in Vieques, Puerto Rico. The former Digitas exec and…

TouchCast Aims To Boost Video Numbers And Quality

Today online there is not enough quality video to satisfy advertisers’ demands. TouchCast, a startup co-founded by former TechCrunch editor Erick Schonfeld, is aiming to change that. “The editing bay is very much a bottleneck for large-scale video production,” he tells Beet.TV. “You can’t make enough video, even if you…

Dailymotion to Leverage First-Party Data in Programmatic Effort

Online video giant Dailymotion is aiming to expand further in the programmatic field with new data projects in 2014, says Roland Hamilton, Managing Director North America for DailyMotion, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. Already, the company has been growing its audience buying offering since…