Beet.TV Coverage of Cannes Lions 2016

CANNES — In the last few years, we have seen a rush of companies scramble to offer services for the programmatic trading of online advertising. Traditional ad agencies have added programmatic services to their offering, even as programmatic ad tech vendors rise up and promise to to disintermediate those agencies. One company now claims to be toeing […]

CANNES — Time was, AOL was just your common or garden dial-up ISP. Now with a booming video empire and as part of the Verizon footprint, it is becoming a player in the converging TV and advertising spaces. That puts Dan Ackerman, AOL’s programmatic TV SVP, who came to AOL via its acquisition of the video ad-tech provider […]

CANNES — They have traditionally been regarded as two distinct places on the marketing “funnel”. But could “branding” and “performance” advertising now be colliding together? Whilst the former tactic aims to switch on consumer interest, the latter sees marketers pay for end results. Now there are so many ad technologies out there, things are changing, says Bob […]

CANNES — Programmatic has come a long way, and confused a lot of people along the journey. Now it’s time to simplify a technology that is the overriding priority for many a media agency. “Everybody needs to understand it and they need to understand the simplicity of it,” according to Houssein Houssaini, global head of programmatic solutions for […]

Ever heard of brands like Sennit, Glossier, VSCO or mymuesli? Interbrand cites these and dozens of others in its first annual Breakthrough Brands report because its Global CEO says marketers can probably learn something from these relatively young companies. “What we’re looking for is who’s going to be next,” Jez Frampton said in an interview […]

CANNES — In September, the 30-company advocacy group founded by video ad-tech company FreeWheel will be celebrating its first anniversary. The FreeWheel Council for Premium Video was formed last year to develop a strong and unified position on topics that matter to the premium video ecosystem. FreeWheel’s Agency and Brand Relations VP James Rothwell says the Council is focusing on four […]

CANNES – Marketing veteran Jordan Bitterman sees a “flight to safety” delivering advertiser dollars to places like Facebook and Google as marketers try to avoid ad fraud and other problems within the digisphere. He believes this, in turn, could have the longer-term effect of prompting other digital properties to make themselves brand-safe. Bitterman, whose career includes full-service […]

CANNES – At the end of this year’s television Upfront presentations, Lou Paskalis sensed a “digital divide” between media sellers. He credits ESPN, NBCUniversal and Turner for having making data an integral part their value propositions by virtue of the data pedigrees of their executives. In an interview with Beet.TV, the SVP of Global Communications, […]

CANNES – Cannes Lions wasn’t always a stop on the annual tour for legacy media companies. But that’s been changing. “Increasingly over time, this is really where the advertising industry, technology industry surrounding advertising brands and media are coming together,” says Howard Homonoff, SVP at MediaLink. Part of their challenge is creating these different types of […]

CANNES — In the emerging world of digital video advertising, now personalized ads can be made, on-the-fly, by assembling disparate scenes from alternate narratives in to a single, audience-specific ad spot. That’s the theory. So who’s responsible for the execution? Truth is, the new practice of dynamic ad creative is still shaking out – and whether it […]

CANNES — During its nine years as a digital marketing platform, Jivox has stayed relatively under the radar during what have been the boom years of the discipline. But now the company, whose IQ platform is used by clients including Bayer, Bose, Condé Nast, Toyota and Johnson & Johnson, is enjoying another time in the sun, after […]

CANNES — Talking about the imperative to deliver and measure ads across platforms is one thing, doing it is another. Digital video ad-tech outfit FreeWheel says it sees a “tipping point” coming after the recent US TV upfronts season saw a range of new formats and techniques debut. But it is already seeing a march from traditional desktop internet […]

CANNES — Digital data, and the ability to harness it to better target advertising messages, is one of the greatest transformational forces in marketing. But the zeal with which executives are embracing the transformation reads like a menu of enthusiasm. Slavi Samardzija, global CEO of Annalect, the New York-based data analytics consulting and technology company for marketers, says: […]

CANNES – I think it’s fair to say we’re in a golden age of television,” says Karl Spangenberg, SVP at powerhouse consultancy MediaLink. Beet.TV spoke with him during Cannes Lions. While user-generated content has driven audiences, it’s also created concern on the part of traditional television. But,  Spangenberg says, traditional TV is once again at […]

CANNES — Is ad blocking theft? To publishers and advertisers who each depend on ads for income, consumers ripping out those ads can represent a kind of daylight robbery. But the new accusation of “theft” is harsh, and forgets that companies are also robbing from the very users they hope to reach, says one ad tech […]

CANNES — In the old days of advertising, measuring audience was imprecise, but at least it was straightforward. Nowadays, measuring across media channels, and understanding consumers holistically across each, is a huge challenge. But it’s one that might have been advanced quicker, a panel of marketers discussed during the Cannes Lions festival. “The biggest challenge is […]

CANNES – There’s no denying the plethora of consumer choices for viewing digital content. Concurrently, says OMD U.S. CEO Monica Karo, marketers and their agencies are anticipating having more ways to talk to those consumers. “It’s a confluence of a number of events happening at the same time,” says Karo during an interview with Beet.TV […]

CANNES – “In our line of business, innovation is critical, is at the core,” says Winnie Palmer, director of digital marketing and media, EMEA, for Hewlett Packard Enterprise, which was founded in November 2015. Adhering to this line of thinking, HPE has committed to a research project called The Machine – Hewlett Packard Labs’ biggest project. “We […]

CANNES — Once, it was a one-to-many medium. But TV is being rebooted. As consumers connect a new wave TV boxes to the internet, the screen in the living room begins benefitting from all the things internet-connected devices have been able to do for the last 20 years. And marketers are getting excited, because targeted advertising […]

CANNES – Purpose marketing that’s built into a brand’s DNA can mean survival or distinction, particularly when younger consumers are the targets. It’s one of the takeaways from all of the discussion at the Cannes advertising festival for OMD’s Nikki Mendonca. Credit it to the age of instant and viral digital communication. “Your brand is […]