Robert Andrews

It all started when Gap wanted to show baby clothes ads to shoppers who had already purchased similar items in stores. Now the business of marrying different consumer data sets is a big deal, and identity solutions are the glue that helps advertisers smartly target consumers across different media channels. But one of the technology […]

After the battle is over, who will be declared victor? So far in the rush to launch new paid streaming TV services, pundit opinion has focused on how providers’ library strengths and finite household capital will end up crowning a winning provider. But Jim Nail doesn’t see things so black-and-white. Rather than betting on Disney […]

The new opportunity to find the optimum TV audiences across data-driven OTT and even linear services all depend on using audience data. But how that data comes in to execution varies. In this video interview with Beet.TV, one vendor helping brands bring it to life for advanced TV ad buying explains the different levels of […]

Data + Math wasn’t looking to get acquired for $150 million – but it happened anyway. In this video interview with Beet.TV, the CEO and co-founder of the TV advertising attribution vendor says, before its sale to LiveRamp earlier this year, the company was actually attempting a fundraising. So, whilst LiveRamp is a friend with […]

TV companies in 2019 have been getting better at working with ad agencies to help sell ads in ways that take advantage of advanced TV’s new tricks. That is the view according to one executive who sits at the nexus of TV, ad-tech and agency professionals. In this video interview with Beet.TV, Philip Smolin, chief […]

In the emerging future of television advertising, many opportunities lay ahead on the high seas. But, on the horizon, do advertisers see islands, or new lands for settling? In this video interview with Beet.TV, MTM co-founder and partner Jon Watts says the new-wave US TV market is leading the way in new capabilities – but, […]

In a confusing sea of a hundred “point solutions”, you could forgive a client for ending up asking “what’s the point?” Case in point – the emerging world of connected TV offers huge potential for precision targeting, even marrying up that process with traditional linear TV buying. One of the leading technology suppliers helping deliver […]

Janus Strategy & Insights president Howard Shimmel complains that many parts of the industry have not come together in order to make available data that could be used for planning advanced TV media buys at scale. “It’s a hope,” he says. “I’ve always been surprised that the advertisers have not forced Facebook to be more […]

This week was amongst the biggest of the year for ad-tech deals, as over-the-top (OTT) TV platform provider Roku announced its plan to acquire dataxu, a demand-side ad-buying platform, for $150 million. Roku is the leading provider of add-on OTT devices, according to Strategy Analytics, and is also present natively inside many TV sets. In […]

TV advertising used to be so straightforward. Now the emergence of subscription video-on-demand (SVOD) has changed the game, whilst the new wave of advertising-funded VOD (AVOD) is shaking it up again. But, as much as conventional wisdom suggests a large-scale viewer migration to over-the-top offerings, what is really happening behind the glass? That is what […]

The future of TV looks a little different than it did five years ago. And, at this pace of change, it even looks different than it did five months ago. Today, subscription video has boomed, but the following wave of advertiser-supported VOD services is also emerging in its wake. Preparing for an internet TV world […]

What is advanced television for, really? During Advertising Week New York, a panel heard how, through its Samsung Ads unit, Samsung is providing data on what its Smart TV owners are viewing to enrich advertising opportunities. Panelists debated how, thanks to technology that can observe eventual viewer outcomes like sales or clicks, and link them […]

Advanced TV advertising techniques promise brands the ability to precision-target consumers by the household and to more smartly cap the number of times they do so. But how quickly are brands embracing the opportunity? In this Samsung Ads panel at Advertising Week, two major brands were asked how fast they are welcoming in addressable TV. […]

The former NCC Media group launched by cable TV operators to help advertisers buy across their platforms is aiming to better prove how new-wave TV advertising can lead to real business outcomes. Ampersand, the former NCC Media, has announced a partnership with TVSquared, a technology vendor whose attribution offering links ad exposure data with actual […]

While systems for advance targeting ads to individuals and groups have been well established  for digital video, these solutions are becoming increasingly attainable for linear television programming.  This emerging sector will be on of the main topics of a half-day Beet.TV event on October 22 hosted by Publicis Media and sponsored by FreeWheel and LiveRamp.  […]

When you think of a giant business operations software supplier, words like “fun”, “playful” and “mass-market” don’t necessarily come to mind. But that’s what SAP, as it branches out of the usual B2B sales tactics, using TV to find companies amongst consumers. The idea that marketing for B2B no longer needs to be restricted to […]

ORLANDO – If you are going to try to force the world’s biggest technology giants to change their ways, it may pay to have safety in numbers. That is why one of the largest, broadest bodies representing advertisers is optimistic it can win out in the end. Back in June, the World Federation of Advertisers  […]

ORLANDO — As the finger was pointed at the ad agencies for inefficiency and obfuscation, the big business consulting groups smelled an opportunity. Now Accenture, PwC, EY and Deloitte has made significant efforts at taking brands’ marketing services contracts. But what does that look like? In this video interview with Beet.TV, Nikki Mendonça, president of […]

Twitter’s US advertising revenue grew 29% in the second quarter of the year versus the prior year, driven partly by video growth. But what does a brand’s Twitter engagement look like these days? In this video interview with Beet.TV, Twitter’s VP of Americas, JP Maheu, explains the offering. “Fundamentally, Twitter has become the news app […]

The biggest retailers on the block may have stolen a march when it comes to using data for smarter marketing – but soon others will get to benefit from that lead. Speaking with Beet.TV in this video interview, the owner of a software platform powering supply-and-demand advertising data for media companies observes a shift. “If […]