Posts by Daisy Whitney
Daisy Whitney
Daisy Whitney is an author and a reporter covering new media, advertising and video. She writes for Beet.TV and MediaPost currently, and her pieces have appeared in numerous industry publications over the years. She likes dogs.

Havas Dish Latino Digital Campaign Jumps to TV

Some brands are now migrating successful digital ads to the TV set, in a reversal of what was once the trend of repurposing TV spots for online video, says Rori DuBoff, Global Head of Strategy at Havas Digital, in an interview with Beet.TV. Havas recently launched a campaign for Dish Latino…

JWT’s Branded Content Approach Starts with Participation

Branded content is not an “if” for marketers; it’s a must-have, says Eric Weisberg, Executive Creative Director at JWT, in an interview with Beet.TV. To be effective, branded programming needs to deliver on the right combination of entertainment and utility. As an example, he points to work that JWT did…

Multi-Channel Network Collective Digital Studio Launches New Content for Purina

Los Angeles-based Collective Digital Studio (CDS) launched a new series of programming for its popular YouTube channel Petcentric as part of a recently minted deal with Purina, say Paul Kontonis, SVP in an interview with Beet.TV. That channel is now managed by CDS, which works with YouTube influencers to create the content…

Native Video Advertising on Mobile Devices Powers Growth for Jun Group

The dramatic rise of mobile, opt-in video advertising has helped fuel revenue growth for the New York-based adtech firm Jun Group by 120% in 2013 and the company is on pace for that kind of growth this year as well, says CEO Mitchell Reichgut  in this interview with Beet.TV. In…

Sling Rolls Out New Box With Added Mobile Features

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1″ and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing on developing and…

Mobile Ratings Next for Nielsen

The TV ratings giant is prepping to add mobile ratings to its product mix. The goal for Nielsen? To weave mobile into TV ratings in time for the fall season, said Steve Hasker, President of Nielsen Global Products, in an interview with Beet.TV this spring. The addition of mobile to…

SMG Eyes Virtual Reality Tech, Dynamic Storytelling

CANNES, France — New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom MediaVest Group, during an interview with Beet.TV at Cannes. Companies like video startup Jaunt, with its virtual reality technology, are poised to play a big role in…

Marketers Look for New Video Innovations, Havas Exec Says

CANNES, France —  As video becomes more ubiquitous in brand arsenals, marketers are hunting for ways to innovate in their video content, says Rori Duboff, Global Head of Strategy at Havas, during an interview with Beet.TV about video at Cannes. That could range from partnering with established or emerging artists…

OMD Chief: Global Brands Have Different Perceptions of Video

CANNES, France — Brands from around the world still have different perceptions of video and how it fits in the media mix, says Mainardo De Nardis, CEO of OMD Worldwide, during an interview with Beet.TV about video at Cannes. “We had a meeting with some clients from Latin America, including…