Brand Marketing Remains Key for Hotel Chain, But Social & Loyalty Key Too

In the wake of Marriott’s acquisition of Starwood, the hotel giant will continue to focus on brand marketing, but also test and lean on new technologies to reach consumers in new ways. That includes both tried and true tools like email marketing, as well as cutting-edge ones that rely on location targeting and virtual reality experiences, says Karin […]


NBCU Focuses on Custom Content for Brands, Scott Schiller explains

It’s become fashionable in some circles to say TV is dead, but perhaps the definition of TV is dead, says Scott Schiller, EVP and General Manager Ad Sales and Marketing at NBC Universal, in this interview with Beet.TV. Instead, NBCU is focused on showcasing to brand partners its multiplatform approach to marketing content, he says. The media giant has […]


DDB’s Wendy Clark: Intelligent Data is Key

CANNES — Data is a buzzword in the media business, and data is widely available. But data only works when structure is applied to it, says Wendy Clark, ‎CEO at DDB Worldwide, North America in this interview with Beet.TV. “Everyone has data, but it’s largely unstructured. The key is making it useful and structured. Making it intelligent. Data needs to […]


ANA Report a Wake-Up Call for Marketers, Paskalis

CANNES — Marketers need to define their agency relationships clearly, outlining the acceptable and unacceptable behaviors, and address any gaps in expectations, says Lou Paskalis, Senior VP, Enterprise Media Executive at Bank of America, in this interview with Beet.TV. He spoke about the recent Association of National Advertisers’ report on kickbacks. He serves on the transparency committee at the […]


Targeted Ads Need Standards for Creativity, GroupM’ Tilds

The technology behind targeted media has developed robustly, but the creative side still needs work. However, that’s poised to change as the industry works on evolving standards for creative and technology within ads, says Cary Tilds, Chief Innovation Officer at GroupM in an interview with Beet.TV. “The standards [for targeted ads] that we are developing are around […]


Taco Bell CMO Says Authenticity Key for Branded Content

As brands aim to strike the balance between acting as advertisers and publishers, the one rule of thumb is authenticity. That’s the key to producing both content for new digital channels, as well as ads, says Marisa Thalberg, Chief Marketing Officer at Taco Bell, who assumed the CMO post at Taco Bell earlier this year. “It’s not […]


Sex Sells…Endangered Species, DDB’s Doria Explains

How to Sell Anything 101 — use sex or pandas. Better yet, both. That’s what DDB NY did when working with the Wildlife Conservation Film Festival in a pro bono capacity to drive awareness about the nature conservancy. “They wanted to come up with a way to engage the youth to think about endangered species,” says […]


Brands Want Data to Drive Business Objectives, UM’s Cacy

MIAMI — One of the biggest benefits of the plethora of data is that it can help shape the use of ads to better serve a brand’s business objectives, says Kasha Cacy, President UM US, in this interview with Beet.TV. “In the last year, we pushed heavily into the proposition that media could be a growth driver, […]


Job Seekers Crave ‘An Experience’ in Ad Business, MEC’s Barker

MIAMI — As digital drives massive changes in advertising and media, its growth has also shaped how media agencies recruit and find new employees, says Marie-Caire Barker, Chief Talent Officer, Global at MEC, in this interview with Beet.TV that dives into the job hiring ins and outs of today in the ad business. “What candidates are looking […]


Data Consulting a New Focus for Agencies, MediaVest’s Seifer

One of the most critical areas for  agencies when it comes to programmatic advertising is in providing data insight  for clients. Helping brands understand how to use data in programmatic, as well as in mobile marketing is key to success days, says Carrie Seifer, President, Digital, Data & Technology at MediaVest in this interview with Beet.TV. “Now that we […]


Bet on Brands Offering More Personal Services in Mobile, IPG’s Johnson

VIEQUES, PR — Brands will become more service focused in mobile in the year ahead, says Travis Johnson, Global Head of Mobile, IPG Mediabrands in sharing his four big predictions for mobile. In addition, keep an eye out for these other key trends in mobile — voice controls, amplified TV, and ad avoidance, he tells Beet.TV at the recent […]


Better Business Tools Key to Digital Video Future, Ashley Swartz

VIEQUES, PR — While robust, the digital video business faces hurdles for growth in the years ahead, but those can be solved with better business tools, and a common language for problem-solving, says Ashley J. Swartz, CEO of Furious Corp in her wrap-up report on the Beet.TV retreat. But the answers aren’t as simple as more […]


Unduplicated Reach is End Game in Programmatic

VIEQUES, PR — Much progress has been made in programmatic advertising, but more work needs to be done to fully deliver “unduplicated reach” in this new arena, says Tim Castree, Managing Director at Videology, in a conversation with Ashley J. Swartz, CEO & Founder at Furious Corp., for Beet.TV. The biggest hindrance for brands in programmatic buying […]


Mobile Ad Spend Poised to Catch-up, Medialets’ CEO Glassberg

While mobile usage of all kinds has grown in leaps and bounds, mobile ad spend hadn’t yet caught up, but that’s due to change, says Richy Glassberg, CEO at WWP-owned ad serving firm Medialets, in this interview with Beet.TV.  Expect a huge upswing in ad dollars in the next few years to keep pace with the consumer […]


Marketers Need to Build Brand Affinity for Years, Videology’s Ferber says

LAS VEGAS –Marketers need to ensure that they are reaching consumers not only at the moment of purchase, but years before when they are beginning to develop affinity for products, says Scott Ferber, Chairman and CEO of Videology, in this taped interview from CES. For example, if a car buyer first hears about a Lexus when the […]


Hulu Grabs Spolight with Ad-Supported Web Originals

Hulu nabbed its first Golden Globe nomination this month, in yet another sign of both growth and burgeoning acceptance of the online service as a programmer. “We have been taking some big swings at original content,” says Peter Naylor, Senior VP Ad Sales at Hulu, in this interview with Beet.TV. Hulu joins HBO, Netflix, and Amazon […]


How to Allocate Inventory, Synch up Data, Videology’s Gaskamp explains

FORT LAUDERDALE — As clients move deeper into data-driven marketing, the key is to look across the portfolio to understand which inventory is most valuable for using data in new ways, says Brent Gaskamp, business development SVP at Videology in an interview with Beet.TV. “We try to help our partners understand their business from a portfolio perspective. […]


A+E Taps Nielsen and comScore for Cross-Platform Measurement

FORT LAUDERDALE — A&E is focused on providing deeper digital measurement in 2016 via partnerships with both Nielsen and Comscore, says Lee Boykoff, VP Digital Analytics and CRM at A&E Networks in an interview with Beet.TV. As digital viewership grows on mobile and TV everywhere platforms, it becomes even more vital to understand the full scope […]


MultiChannel Providers Zero in on Partnerships, Ad Opportunities

FORT LAUDERDALE — As multichannel video providers adjust to the daily shifts in the TV, consumption and advertising businesses, many are diving deeper into advertising opportunities. At the recent Beet.TV executive retreat, operators shared their vision on how partnerships look in the years ahead especially as they dovetail with the growing programmatic ad business. At […]


Programmatic Experts Keen for Integrating TV and Digital Data

FORT LAUDERDALE — Marketers and agencies are trying to figure out how to manage the growth of addressable TV, especially as programmatic buying continues to overlap with the TV market. That was a key topic of discuss at the Beet.TV retreat in Fort Lauderdale on the programmatic opportunities in TV. For instance, the “people challenge” in broader […]

1 2 3 53