Posts by Daisy Whitney
Daisy Whitney
Daisy Whitney is an author and a reporter covering new media, advertising and video. She writes for Beet.TV and MediaPost currently, and her pieces have appeared in numerous industry publications over the years. She likes dogs.

Direct-To-Consumer Video Offerings Slated to Grow, thePlatform’s Roberts

Expect a rash of direct-to-consumer over-the-top offerings from networks and broadcasters in the next year or so, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. “Networks and broadcasters need to establish a direct relationship with the audience,” he says, and direct-to-consumer offerings let them do just that. “We…

TV Everywhere Authentication Rates Improving, Marty Roberts of thePlatform

In-home, improved authentication protocols can dramatically improve the consumer experience for TV Everywhere, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. In some cases, log-in failure rates are north of 40% and that’s too high to be sustainable. However, when multichannel video providers implement so-called “in-home authentication” success…

NBC Launches Programmatic Division Across Properties

NAPA , CA — NBC Universal recently launched a programmatic initiative called NBCUx as part of an effort to enable data-centric buying across its properties. As programmatic buying spreads in usage, the key is to view all inventory in this potential light, says Aaron Radin, SVP Partnerships and Portfolio Products at…

Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky

When it comes to measurement styles, video in the market is divided between TV replacement money and performance measurement buys, says Brian Pozesky, Chief Marketing Office for Eyeview, in this interview with Beet.TV. Interestingly, brand marketers are among the advertisers moving more aggressively in video marketing, but they’re staying with…

Nielsen’s Eaton: OCR Ratings Ushers More Money Online

TV dollars are beginning to shift to digital and more will come in the year ahead, says Tom Eaton, VP Client Services, Platform Group at Nielsen in this interview with Beet.TV. That transition started with a trickle, and became more significant at last year’s upfront, he says. Having a GRP-like measurement…

Data Exec Says Video Primed for Performance Measurement

Video is primed for more detailed real-time measurement, says John Wallace, CEO of data insights company DataSong, in this interview with Beet.TV about video marketing. In fact, video is a key growth area for the company, which has logged a 60% growth rate in the last few years. DataSong measures media…

Mercedes Looks Beyond Awareness in Video Ads

An impression does not equal awareness. Those are the watchwords from Scott Martino, Marketing and Analytics Lead at Mercedes-Benz, in this interview with Beet.TV about video marketing. “We should reconsider what awareness means. You need to show what awareness is and I don’t think simply serving an impression is accomplishing the…

Branded Content Needs Measurement Strategy from Start

CHICAGO — Brands should development a measurement plan when embarking on branded content, says  Tom Weeks, SVP and Group Brand Director at SMG’s LiquidThread  in an interview with Beet.TV. Knowing what to count from the start can set expectations for branded content campaigns, especially when working with a partner. “Partner with the…

Weather Company Pairs Marketers With Moods

CHICAGO — Weather often affects consumers’ moods, and that means it can impact purchase behavior, says DJ Reali, SVP MultiPlatform Sales at the Weather Company, in an interview with Beet.TV. As such, the Weather Company often looks to pair consumer data with weather conditions to deliver targeted ads. For instance, Weather Company…

Enhance the Experience, SMG’s Hoffman Advises for Branded Content

CHICAGO —  Placement on a site and or media channel is vital to ensuring branded content actually reaches consumers and can be viewed, says Jonathan Hoffman, President at ZeroDot/President Experience Design at Starcom MediaVest Group, in an interview with Beet.TV. In addition, brands should think about how to create a value exchange with…