Posts by Daisy Whitney
Daisy Whitney
Daisy Whitney is an author and a reporter covering new media, advertising and video. She writes for Beet.TV and MediaPost currently, and her pieces have appeared in numerous industry publications over the years. She likes dogs.

Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman

As programmatic buying starts to take root in TV, industry players are finding benefits both in efficiency in the buy as well as in the outcome, says Dan Ackerman, Senior VP of ONE by AOL, in an interview with Beet.TV about the future of TV advertising. “We are seeing the…

TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall

Addressable delivery of ads is on the rise by early adopters in recent years, says Steve Marshall, CEO of multi-platform advertising sales software firm Invision, in an interview with Beet.TV. Many MVPDs are moving aggressively to sell their inventory on an addressable basis, he says. “We are focused on helping…

Marketers Want Better Cross-Screen Attribution, Havas’ Keller

One of the biggest goals for marketers today lies in achieving better attribution across screens, says Melissa Keller, EVP, Channel Investments at Havas Media, in an interview with Beet.TV about the future of TV advertising. “As a media agency, our goal is to guide them through the right media mix…

“Be Ever The Student,” MediaLink President Wenda Harris Millard Urges

Be a sponge. Don’t ever stop learning. That’s the key advice to new entrants in the ad business from industry veteran Wendy Harris Millard, president and COO of media consultancy MediaLink. “Be ever the student. Don’t ever stop understanding the broader context you are working in. Keep studying the industry,” she…

Esurance Leans on Big Brand Strategies And Performance Tactics

As a “challenger brand,” insurance firm Esurance has relied on a combo of brand awareness and performance marketing to grow, says Alan Gellman, Chief Marketing Officer at Esurance, in an interview with Beet.TV. “We leverage traditional media with digital. We have a combined strategy of building awareness and focusing on where is the…

Ad Creative Has Short Life, Demands are Greater Momentum’s Chris Weil

Creative content for advertising has a much shorter shelf life in this fast-moving digital world, says Chris Weil, Chief Executive Officer for Momentum Worldwide, in an interview with Beet.TV. “The distribution channels have changed so dramatically and we need to look at content in a different way,” he says. In…

Nielsen Relies on eXelate for Programmatic Data

AUSTIN – As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offerings, says David Hohman, EVP and Managing Director of Agency Solutions at Nielsen, in an interview with Beet.TV. Nielsen pairs its real-time audience insights with eXelate’s consumer…

Digital Placed-Based Venues Grow As Consumer Viewing Shifts

AUSTIN – As consumers increasingly watch TV in new ways, ad platforms that deliver ads in digital “out of home” fashion are growing in value, says Barry Frey, president and CEO of the Digital Place Based Advertising Association (DPAA), in this interview with Beet.TV. This sector of the business is just shy of…

Measurement of Fraudulent Traffic Must be Stricter, comScore Says

AUSTIN — As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter, Senior VP Marketing at comScore, in this interview with Beet.TV. The problem has intensified with the growth of digital video advertising. “Because marketers are moving their budgets to digital, there is…

Collaboration Key to Ad Business, 4As Hill Says

AUSTIN — One of the biggest changes in the advertising business in recent years has been the drive towards more partnership between a range of players, says Nancy Hill, President and CEO of the 4A’s in this interview with Beet.TV. “We are seeing partnerships across agencies, across ad tech, tech vendors, with…