Posts by Daisy Whitney
Daisy Whitney
Daisy Whitney is an author and a reporter covering new media, advertising and video. She writes for Beet.TV and MediaPost currently, and her pieces have appeared in numerous industry publications over the years. She likes dogs.

Video and Mobile Primed for Media Disruption, Havas’ Dominique Delport

CANNES — Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Havas Media Group, in this interview with Beet.TV about the future of video advertising. Consumers are engaging with video on nearly every platform and service across most digital devices, he says. From…

Embrace Programmatic or Be Left Behind, Carat’s Jarvie

CANNES — It’s a given that the massive change in consumer habits and their interaction with new devices is causing great ripples in the ad business too. The byproduct of that change is the widespread creation of new technologies, says Euan Jarvie, Executive Director at Carat Global, in an interview…

AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds

CANNES — Agencies like Group M are requiring that technology partners adhere to baseline standards when it comes to the measurement area of attribution modeling, says Cary Tilds, Chief Innovation Officer at Group M, in this interview with Beet.TV. “The one single thing I see in new technology that is…

Audience Strategy is Key Attribute of Media Agency Today, Carat’s Doug Ray

CANNES —  As media agencies have to work harder for clients in today’s digital world, they are finding a big benefit they bring lies in analyzing audiences, says Doug Ray, U.S. CEO & Global President at Carat, in this interview with Beet.TV. Audience buying, of course, is all the rage. Likewise, the ability…

Havas Embraces Wave of Big Marketer Media Reviews

CANNES —  As advertisers analyze the effectiveness of their media spends, many are also asking if they are with the right agency. “Many CPG advertisers are all looking at an increase in the digital mix and global media mix and are checking and validating the TV dollars to see if…

SMG’s Weinstein on the Evolution of Programmatic Buying

CHICAGO – As programmatic buying has matured, agencies are pulling it from separate departments and integrating programmatic buying more closely into core operations, says Lisa Weinstein, President, Global Digital, Data and Analytics at Starcom MediaVest Group, in this interview with Beet.TV. The evolution of programmatic buying inside agencies is similar to…

Mindshare’s Malmad on Emerging Media Opportunities in Wearables

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That’s why agencies such as Mindshare are devoting significant resources to this emerging market, via partnerships with companies like Apple as well as through internal research. “We are looking at how consumers are…

Cablevision Finds Success with Census-Level, Impression-Based Ads

Addressable advertising can yield huge new opportunities in TV with “impression-based selling,” says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV. The cable operator has been selling ads with this type of census-level data for the last 18 months, using the access it has to every single…

To Find Success, “Embrace Failure,” Laura Desmond Urges

CHICAGO — Embrace failure. It’s often possible to learn more from mistakes and pitfalls than from victories. That’s the advice of Laura Desmond, CEO of Starcom MediaVest Group in this deep-dive interview with Beet.TV about her strategy and approach to her career in the advertising business over the last few decades. “I’ve…

Women’s Lifestyle Destination Focuses on Mobile, Video and Data

Women’s lifestyle digital content company PureWow is aiming to expand deeply into video, as well bolster its work in mobile this year, says Ryan Harwood, CEO of PureWow, in this interview with Beet.TV. Thanks to a recent venture round, PureWow is investing in its mobile infrastructure as well as video…