Posts by Daisy Whitney
Daisy Whitney
Daisy Whitney is an author and a reporter covering new media, advertising and video. She writes for Beet.TV and MediaPost currently, and her pieces have appeared in numerous industry publications over the years. She likes dogs.

Starcom’s CEO Donohue & “New Establishment” Brand Airbnb

AUSTIN — One of the benefits of working with “new establishment brands” is they come to media planning without any baggage attached to them that iconic marketers often have to deal with, says Lisa Donohue, CEO at Starcom USA, in this interview with Beet.TV. As an example, she points to rental…

Viewability Measurement Issues Loom, IPG’s Weinstein

The advertising industry has made small strides in viewability but still has a long ways to go, especially in measurement of this area, says Mitchell Weinstein, SVP, Director of Ad Operations at IPG Mediabrands, in this interview with Beet.TV. Tracking viewability with mobile video and TV remains challenging, he says. “We…

Scripps Focuses on Custom Audience Segments

To combat potential pre-roll ad fatigue, Scripps Networks is focusing on upping the amount of custom ad content it offers to marketing partners, says Bill Murray, VP Sales Strategy & Planning at Scripps Networks in this interview with Beet.TV. “We are looking at how to do integrated custom video ad experiences,”…

4As Fights Piracy, Fraudulent Traffic, Nancy Hill

The advertising industry is determined to combat digital ad fraud. Case in point: the 4A’s is investing resources in this initiative through a new group focused on battling fraud and piracy, says Nancy Hill, President and CEO of the 4A’s in this interview with Beet.TV. The Brand Integrity Program Against Piracy,…

Programmatic Video Platform Virool Focuses on Big Brands in 2015

As programmatic buying becomes more widespread, so do business opportunities for the tech platforms that support this buying style. Case in point — programmatic video platform Virool is aiming to expand deeper into big global brands this year as brands pursue more “advertainment” style videos, says Brian Danzis, the company’s Chief…

Dstillery Leans on Data to Find New Customers

Digital ad firm Dstillery is aiming to connect big brands with the next ring of customers, says Tom Phillips, CEO of Dstillery, in this interview with Beet.TV. Dstillery harnesses data for marketers, and does that by applying data science to consumer behavior. “What we are good at is finding customers for…

Jun Group Growth Stems from Focus on Brands’ Owned Sites

Ad tech company Jun Group doubled the number of employees and significantly grew its revenue in 2014, and expects similar numbers again this year, buoyed by its focus on branded video, says CEO Mitchell Reichgut at the recent Beet.TV executive retreat. “We have seen a dramatic increase from clients to have that branded video experience…

Index Exchange Doubles Down on Programmatic

The run rate for ad tech firm Index Exchange has hit $200 million due to its sole focus now on programmatic buying, says Andrew Casale, President and CEO of Index Exchange, in this interview with Beet.TV. “Programmatic has dramatically changed our business,” he says. Index Exchange, formerly Casale Media, shifted…

Yahoo: Three Keys to Native Ad Success

Native ads can often generate more attention then display ads, and they also usually drive a positive brand association, says Lauren Weinberg, VP Strategic Research & Insights at Yahoo, in this interview with Beet.TV. According to Yahoo’s research, 60% of consumers have a positive perception of native ads, and they generate three times the attention of standard display…

Innovid Rolls Out New Targeting Tools

Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show. The Innovid…