Posts by Daisy Whitney
Daisy Whitney
Daisy Whitney is an author and a reporter covering new media, advertising and video. She writes for Beet.TV and MediaPost currently, and her pieces have appeared in numerous industry publications over the years. She likes dogs.

JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative

COLOGNE — Digital creative is on the cusp of a transition that will be driven by data and new forms of distribution, says Jeff Benjamin, Former Chief Creative Officer at JWT North America,  in an interview with Beet.TV about the future of video. “There is a theme of data-driven creativity…

Next Step in Programmatic: Data-Driven Creative, AOL’s Bob Lord

COLOGNE — One of the next steps in the expansion of programmatic marketing will be with creative, says Bob Lord, Global CEO of AOL Platforms, in an interview with Beet.TV. “The next evolution is figuring out how to test the best creative, plus placement,” he says. “Instead of four treatment or…

How to Connect the Big Data, IPG’s Russell Marsh explains

COLOGNE — The challenge with data is not the sheer volume of information available today. The hurdle with “big data” is knowing what to do with it, says Russell Marsh, Global Chief Data Officer at IPG Mediabrands in an interview with Beet.TV. “It’s all about how to connect the data points,” he says….

YuMe Focuses on Traffic Quality, Fraud Education

One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on whether ads were seen, says Jayant Kadambi, Co-Founder…

Programmatic Buying Emerging in UK Through VOD, Targeting

LONDON — Buoyed by the digital growth in programmatic buying, TV networks in the United Kingdom are developing a bigger appetite for data-driven media, says Liam Brennan, Digital Strategy Director of Starcom MediaVest Group, in an interview with Beet.TV. As an example, Sky TV is overlaying targeted ads into shows based…

Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking

LONDON — When brands use mobile advertising or Twitter advertising, they can amplify their media spend and ROI, says Richard Hocking EMEA director of performance marketing and mobile development at Starcom MediaVest Group, in an interview with Beet.TV. Twitter can complement TV ads, and brands have seen a 7% rise in awareness from the…

How Interactive and Programmatic Can Fit Together, SMG’s Tom Fryett explains

LONDON –Interactive video formats and programmatic buying can be layered together to help brands better reach consumers across screens, says Tom Fryett, Video Associate Director, at Starcom MediaVest Group, in an interview with Beet.TV. Interactive formats can drive engagement, while data can help to optimize the use of those formats. Starcom MediaVest has…

Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson

LONDON — Data is rooted in numbers, but the use of it is most effective when brands view data as a “consumer fingerprint,” says Steve Simpson, Exec VP and Global Managing Director of Digital Strategy, Data and Analytics at SMG, in an interview with Beet.TV. “Think about it as a reflection of people…

VOD Could Shepherd More Programmatic Buying in TV, Ashley Swartz

Video-on-demand inventory is the next logical entry point for programmatic style advertising into linear TV, says Ashley J. Swartz, CEO and Founder of Furious Minds, in an interview with Beet.TV. “VOD is the first inventory that will come online for dynamic ad insertion,” she says. “The inventory is a bit more controlled,…