Posts by Andy Plesser

AOL Tops comScore Rankings of Video Advertising Properties

In comScore’s monthly ranking of video advertising properties, AOL reached the top spot for the time. It  ranked #1 in video ad reach, serving ads to 53.8 percent of the total U.S. population in October. BrightRoll Platform came in second with 52.3 percent reach, followed by LiveRail with 52.1 percent, SpotXchange…

Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round

Eyeview, the New York-based company that provides marketers with the technology to personalize digital video ads to specific consumers, has raised an additional $15 million, the company announced on Monday. More on the raise and other developments reported here on Re/code by Peter Kafka. Last month, we spoke with CEO…

Yahoo Buys Video Ad Tech Company BrightRoll for $640 Million

Yahoo will purchase the video ad tech platform BrightRoll for $640 million in cash, Yahoo announced today. Recently, we interviewed BrightRoll COO Bruce Falck about the company and the sector.  The senior Google executive joined BrighRoll in July. We have republished that video today. TechCrunch first reported the likely deal last…

John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

When John Battelle sold Federated Media earlier this year, he kept control of the company’s programmatic publishing SSP which he named sovrn.   Sovrn provides programmatic sales operations for many long and mid-tail publishers who want to sell programmatically.  The platform is integrated with all the major DSP’s. Walter Knapp,…

“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover

Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web activity and ROI, explains Kim Kyaw, Manager of Digital Marketing and Social Media for Land Rover, in this interview with Beet.TV The automaker uses Eyeview to customize video ads to…

Publicis Builds Programmatic Tech Stack with RUN Acquisition

RUN, the New York-based programatic mobile ad buying platform, has been acquired by Publicis, the company announced last week.   This week, we spoke with Jay Askenasi, CRO about the company, the acquisition and plans to continue to serve the ad buying industry outside of Publicis.