Posts by Andy Plesser

New IAB Chair Wiener: We Need to Embrace “Precision Engagement”

PALM SPRINGS – As the digital publishing industry gathered for the annual IAB Leadership Meeting this week to mark the  milestone of reaching $50 billion, its Chairperson says that publishers need reorient themselves around delivering advertising precisely to those who want the ads. Newly named IAB Chair Lauren Wiener, President, Platform…

AOL Announces Broad Integration of Taboola Discovery Tool

AOL announced a “strategic alliance” with Taboola for content discovery and recommendation.   The Taboola platform, which recommends content to users on various platforms, will be widely used across AOL media brands in the U.S. and Canada. The Wall Street Journal reports that as part of the deal AOL will…

Bertozzi Assumes Global Performance Head at Starcom MediaVest Group

Marco Bertozzi, who had been at the Publicis’ VivaKi unit, as President of Global Clients, has transitioned to a corporate role at Starcom MediaVest as CEO of Performance Marketing, a new position. According to the report in Digiday which first reported the news, his job will be: to draw on SMG’s…

AT&T Delivering TV Ads to Households at Scale, “Without Waste,” Van Houten

LAS VEGAS –  After its $48.5 billion acquisition of DirecTV and its alliance with Opera Mediaworks, AT&T AdWorks is delivering addressable ads to the household at scale via its cable and satellite boxes and to IP devices, says  AT&T’s Matthew Van Houten, Director, Strategy and Business Development. We spoke with him earlier…

MySpace is Alive and Well and Powering Targeted Advertising

LAS VEGAS  –  Far from being dead, MySpace has enormous monthly user traffic, mostly from users accessing archived photos, and that data is one of the major sources driving an “exploding” digital advertising buying platform for ad tech conglomerate Viant, says Tim Vanderhook, CEO, in this interview with Beet.TV at…

Clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market

LAS VEGAS —  With data provided by Tivo Research and selling software from SpotX, Clypd is powering “reach extension” for national advertisers on cable  networks in what is becoming a more robust “scattered” marketplace, explains Mark Mitchell Chief Relationship Officer of Clypd in this interview with Beet.TV. This video is part…