Posts by Andy Plesser

Facebook is Redefining the Value of of Video Autoplay, Vivek Shah

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff…

AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video

For the giant insurer AETNA, a majority of its advertising budget is spent on digital media and at least 10 percent of the total spend going to programmatic video, says Gary Templeton, head of media,  in this interview with Beet.TV With advent of the Affordable Health Care Act, AETNA has…

Collective is Using Digital to Drive TV Ad Planning for “TV2.0″

Collective, a programmatic advertising technology company, is using its ad decisioning engine to buy linear television, explains Eoin Townsend, Chief Product Officer, in this interview with Beet.TV   The amount of video inventory to be bought on a programmatic basis is quite, small and limited largely to local time slots…

Microsoft, as Publisher, Embraces Programmatic Solution with AppNexus

Inventory sold in the Microsoft ad exchange includes display and mobile apps and will eventually involve video, says Adam Roodman, Director, U.S. Targeting and Programmatic at Microsoft Advertising, in this interview with Beet.TV He says that while much of Microsoft’s inventory is sold directly, on a reserved basis to advertisers,…

TubeMogul CEO: We Went Public to Remain Independent

The adtech industry continues consolidate  into giant tech silos, with several owned by big publishers including AOL, Facebook, Google and Yahoo.  But TubeMogul CEO Brett Wilson sees a conflict between the role of these media owners and their emerging  businesses as media buying platforms. TubeMogul is not in the media…

Comcast Set to Deliver Addressable Ads to U.S. Households This Year

Comcast, the nation’s largest cable operator, is ready to deliver addressable ads on a household level and will rollout the service fully this year.  The ads will be the two-minutes that the cable programmers provide MSO’s within each hour. These are generally local ads.  Comcast is not delivering the network-level…

Innovid Finds Surging Demand for its Video Ad Serving Platform

Innovid, the video adtech company known for the widespread use of its interactive in-stream ad unit, is finding explosive growth around its video ad platform which now serves more that 20  percent of the video impressions  in the U.S., says CEO and co-founder Zvika Netter in this interview with Beet.TV…