Posts by Andy Plesser

BuzzFeed’s Jonah Peretti: Native Advertising is Not Easy

COLOGNE –  BuzzFeed, has pioneered “native advertising” as it has long eschewed conventional display banners.  While “native” is widely cited as an emerging monetization strategy for publishers, it’s not easy to do, there is a “high bar” to reach success, says Jonah Peretti, CEO and founder of BuzzFeed, in this…

Brightcove Announces “Fastest” Video Player at IBC Show

AMSTERDAM – Brightcove, the big global  provider of video management and delivery services, has launched its first stand-alone video player, which is the “fastest” to load, says David Mendels, CEO in this interview with Beet.TV He states that the Brightcove player is the second most widely used video player, after Google’s YouTube….

WPP’s David Moore: We Will Transition Xaxis into a “Media Company”

COLOGNE, Germany — Xaxis, the programmatic advertising unit of WPP, is the world’s largest programmatic platform, and it will transition to become a “media company,” says David Moore, who is both Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV We interviewed him at DMEXCO earlier…

SMG’s Iain Jacob: UK’s Sky is Leading the Addressable TV Ad Movement

COLOGNE, Germany – For marketers, there is a big upside for delivering TV ads to particular households via an “addressable” scenario.  Providing ads directly  generates a 20 percent boost to the effectiveness of campaigns, explains Iain Jacob, the President of Dynamic Markets at the Starcom MediaVest Group, in this interview…

BuzzFeed Going Hollywood in a Big Way, Jonah Peretti explains

COLOGNE, Germany –  BuzzFeed is quickly growing its video audience to some 400 million monthly views says Jonah Peretti, founder and CEO  in this interview with Beet.TV.  It has build a substantial Hollywood production center with over 100 employees and will be expanding the scope of its video offering.  This…

Videology’s Scott Ferber, We’re Stitching Together the AdTech Stacks

COLOGNE, Germany, Scott Ferber, founder of Advertising.com and Videolgy, sees the future of adtech as an interoperable scenario, not a siloed one amongst various tech vendors.   He sees Videology’s role as “stitching together” the various pieces of the ecosystem.   We spoke with him about the evolving programmatic landscape…

Publicis and Adobe in Pact for “One-to-One” Marketing Initiative

COLOGNE, Germany –  Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform solution called Always-On. Here at DMEXCO,  we spoke with Stephen Beringer, President of VivaKi’s Audience on Demand, a Publics digital unit. Always-On will be available to all the Publicis agencies….