Posts by Andy Plesser

Weather Channel is Meeting Digital Video Demand with Local TV Partners

LAS VEGAS – The Weather Company streamed 1.2 billion video views in 2014, with about 40 percent on mobile devices.   That consumption was double the previous year.   While the company is producing much of its video content in-house, it is starting to work with local television partners including…

Changes at VivaKi Bring Closer Alignment with Publicis Media Agencies

LAS VEGAS –  Last year’s  reorganization of digital media agency VivaKi  has lead to a closer working relationship with the Publicis media agencies, says Mac Delaney, SVP, in this interview with Beet.TV He added that VivaKi is  implementing a number new programs and expansion plans,  notably the alliance with Adobe…

Irwin Gotlieb to Les Moonves: Not So Fast on Cross Device TV Advertising

LAS VEGAS – In a much talked about public session at CES, CBS Les Moonves declared that serving ads across screens, meaning on television and digital devices, provides the same impression: “We don’t care where you watch it or when you watch it — we just want it to get counted and…

Video AdTech firm Teads Raises $30 Million in New Financing, Eyes IPO

Teads, the Paris-headquartered video adtech company,  which allows advertisers to place video ads in various locations on Web pages and on mobile devices, outside of the conventional pre-roll scenario, has raised $30 million in new funding, the company announced this week. The company is planning to file for an IPO…

Akamai Eyes Video Delivery Problems with Media Analytics Tool

LAS VEGAS –  The delivery of video to consumers is not always smooth as there canbe  problems along the route, from ISP’s the consumers’ devices.  These problems can create buffering which causes viewers to quickly abandon their viewing experience, explains Akamai’s Noreen Hafez in this interview with Beet.TV She explains…

Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing

LAS VEGAS — Amazon has become a $1 billion advertising platform, but that’s just the beginning of e-commerce related digital advertising says Jordan Bitterman, Chief Strategist of Mindshare NA, in this interview with Beet.TV Coined recently as “inline” advertising, Bitterman sees big opportunities for publishers and brands around advertising that…

“Chaos” Has Lead to Success for Powerhouse Consultancy MediaLink

LAS VEGAS – The upheaval or “chaos” in the media advertising business has lead to the success of MediaLink, the powerhouse consultancy, says founder and CEO Michael Kassan who explains the growth of the company to its current size of some 90 employees and a client list of who’s who…

WPP Wants to Support an “Independent AdTech Ecosystem,” Xaxis’ CEO

This year, there was a dramatic rise in adtech “stacks,” with Facebook’s relaunch of Atlas and the expansion of Google’s DSP business, but WPP wants to support “an independent ad tech ecosystem” where technology and media companies remain separate.   It is this direction that aligns with the recently announced…