Spuul targets two audiences – people who live in India and people outside of India who love Bollywood, particularly those who have emigrated from India. Spuul’s library consists of around 900 movies and 200 to 300 TV show episodes.
While there are other Indian content sites, Smith says no one was working to provide a service like this worldwide.
Beet.TV spoke with Smith earlier this month at the Brightcove global customer conference in Boston.
Read more about Spuul and its 2012 launch in Pando Daily.
]]>This process allows publishers to pull other content into their Brightcove player, giving them both access to additional editorial and a share of advertising revenue around the views.
We interviewed Besterio at the Streaming Media East conference where he was a speaker.
The agreement between Brightcove and AOL has been in place for two years.
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Netflix VP for Content Delivery Ken Florance outlined the plan for the first time publicly at the conference earlier this week. Rayburn reports about the plans which includes the local cache of HD and super HD 4K content.
The Netflix program is called Open Connect. Here is a recent report on the new product.
In this video, Rayburn reports on other news and trends from the show including the emergence of H.265 and MPEG-DASH.
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“When somebody goes to choose their provider, they can watch a minute, minute and a half video, hear the voice, see the face, get an idea of what the bedside manner of that physician might be in the hopes that that motivates them, brings them closer to their care provider, know that they really have a partner in their healthcare,” Hudson says.
The result is a much more emotional connection between community members and health professionals, he says. The majority of the content is in the form of two- to three-minute videos, constituting a library of around 2,500 videos.
Beet.TV spoke with Hudson earlier this month at the Brightcove global customer conference in Boston.
]]>Some customers for the Ustream video platform include Cisco, Dell and Sony, says Gibbons.
We spoke to him about the evolution at Ustream at the Streaming Media East conference in Manhattan.
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Combining first-party and third-party data can help brands create segments of interest across online properties, based on likes and dislikes, he explains. YuMe collects data anonymously across its 147 million uniques and then matches that with first-party data from surveys of consumers. YuMe relies on tools from its recently acquired audience targeting technology company Crowd Science for this implementation of first-party data.
YuMe has also studied audiences across screens in tandem with Nielsen to understand how much of a budget to move from TV to digital video, and when moving budget is no longer efficient. “We have TV profiles of viewership to find industry norms [and] based on this type of schedule we can recommend you shift this much of budget to help agencies plan fused TV and digital campaigns, ” he says. For more insight into how to plan TV and video together as well as brand safety, check out this video interview.
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Using the best practices of digital audience buying, the New York-based company incorporates audience data to provide advertisers with an audience-based, targeted approach that complements their traditional contextual-based buying.
“If you’re interested as a marketer in young men who are active video game players, we can post out on a daily basis how many impressions are being delivered in your campaign that have reach young men who are active video game participants,” Horstman says.
Already, AudienceXpress has delivered over 1 billion audience-based impressions and have launched 15 to 20 campaigns with national brand advertisers. The company is an independently-operating subsidiary of Visible World.
]]>Karp explains how Tumblr has become a popular platform for sharing GIF’s by allowing files uploads of up to 1 MB. You can find some very cool GIF’s on this Tumblr page.
We spoke with him at the Monaco Media Forum.
Update 5.21: The New York Times has a story about the history and evolution of the animated GIF.
Production Note: This video was shot from the balcony of the Beet.TV hotel room in Monaco, it is not a green screen.
]]>Careerbuilder.com, the largest online employment website in the United States, produces videos for their clients and recommends that companies focus on telling stories about the types of positions for which they wish to hire.
“Every company out there has a unique story to tell. Every company’s different. Everybody’s got something special.” Moye says. “And that doesn’t always come across in just a job posting or just content on a website. And so what video allows you to do is really articulate that story and tell a much more compelling message to those job seekers so that the right types of people end up applying for those clients.”
Currently, about 3,000 different companies are using video on Careerbuilder.com.
We interviewed Moye last week at the Brightcove global customer conference in Boston.
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Currently, Cars.com produces around three to seven videos each week and amps up production during auto show seasons to 10 to 15 videos each day, creating a library of over 1,400 videos – around 800 of which are produced by Cars.com; the rest are contributed by partner organizations.
Cars.com syndicates their videos to over 120 different partners, including the websites of USA Today and The Boston Globe.
“Engagement really is our main focus. So we want to make sure the videos we are providing are hitting exactly what our audience wants,” Rossi says. “Brightcove’s analytic tools have been great for that.”
We interviewed him last week at the Brightcove global customer conference in Boston.
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