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Tuesday, February 21, 2012

Videology Aims to Reach Brand Loyalists with Data

The next step for online video data platforms will be to tap into better ways to find brand loyalists online, said Mark McKee, General Manager of online video platform firm Videology in an interview with Beet.TV at the ANA conference in NY.

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Sunday, February 19, 2012

Hiro Media Touts Cookie-Free Video Ad Targeting Solution

Online video ad solutions provider Hiro Media has been rolling out a new tool that enables its agency partners to target ad campaigns using URL sniffing rather than cookies, and already media firms such as Universal McCann Digital Israel have signed on.

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Friday, February 17, 2012

Big Marketers Flocking to Digital Video in 2012, Forrester's David Cooperstein

By the end of 2012, more than half of marketers will likely be experimenting with digital video, up from just 20% in 2011, which will bring a shift in the creative as well.

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Videoplaza Raises $12 Million to Fund Expansion, Product Relaunch

London-based ad management platform Videoplaza earlier this month closed a second round of fundraising for $12 million from Qualcomm Ventures and Innovacom that will be earmarked for international expansion and product development, said Sorosh Tavakoli, founder and CEO of Videoplaza, in this interview with Beet.TV.

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Wednesday, February 15, 2012

Booming Online Video Ad Biz Spawns New Trade Pub

The fast-paced emergence of electronic exchanges, connected TV's, and mobile video has given birth to TVexchanger, a new publication which covers a range of digital video topics.

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Friday, February 10, 2012

Videology Inks Deals with More Data Providers

In a pair of deals that expand its slate of data providers, online video ad technology firm Videology has partnered with database marketing service I-Behavior and WPP's shopping data firm Kantar Shopcom for additional online audience insight. We spoke with Brad Herman, Chief Supply Officer at Videology, and he shared more details on Videology's approach to the online video market.

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Thursday, February 09, 2012

CBS Interactive Readies Three-Day Grammy Build-up, Lands GM & Target as Sponsors

CBS is kicking off a robust slate of pre-Grammys programming online starting on Friday February 10 for the three days leading up to the music industry awards night on Sunday February 12, said Marc DeBevoise, Senior VP and General Manager, Entertainment, at CBS Interactive in this interview with Beet.TV

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Digital Video Sports Syndicator SEASON Expands with Original Programming

Premium sports video provider SEASON is upping its custom content for online publishers in 2012, as part of a push for more original and exclusive programming, said Marc Mallett VP East Coast Sales, SEASON, during a recent interview with Beet.TV.

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Wednesday, February 08, 2012

Cross-Platform Campaigns Boost Brand Recall 9X; Mobile Bumps Interaction 4X

Mobile phones generate a much higher interaction rate - 4.5 times - than online video does, according to a new report from video vendor Videology.

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Extreme Reach Expands Into Talent Rights; Grows Web, TV Ad Distro Business

Boosted by its recent acquisition of talent rights management shop Spotlight Business Affairs, TV and Web video platform provider Extreme Reach plans to hire 140 additional employees this year, bumping its head count to 300 by year-end, the company's CEO John Roland told Beet.TV in this interview.

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