LOS ANGELES – It may not happen overnight, but the evolving nature of TV consumption methods is bringing a “tipping point” in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. […]
It may not happen overnight, but the evolving nature of TV consumption methods is bringing a “tipping point” in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. In my podcast […]
It has been an incendiary few years, with an increasingly partisan society, campaigns to stop hate and an advertising industry that has struggled to reconcile its own aversion to controversy with behaving responsibly. Beyond aligning with a variety of social causes, the second half of COVID-19’s first year seemed to create a realization that media […]
It made all the early running – but can Netflix keep its place at the head of the SVOD pack? Irwin Gotlieb doesn’t think so. The veteran media and technology watcher spent years as global CEO of media agency GroupM. In this video interview with Beet.TV, he says he foresees “fall-out” from the streaming wars, […]
US pay-TV adoption is at its lowest rate since 2007, according to Leichtman Research Group. Fifty-nine percent of homes which get TV over antennae now also subscribe to subscription video-on-demand, according to Nielsen. US households are nearing three SVOD subscriptions per household, according to Ampere Analysis. Whichever numbers you look at, subscription TV over internet is […]
LAS VEGAS – A huge thank you Sarah Hofstetter, Bryan Wiener and the Comscore crew for hosting an awesome party at the Cosmopolitan on my birthday (1/8) and to celebrate Beet.TV’s thirteenth year. Thirteen, a milestone in digital publishing, maybe? A reason enough for a party, why not! I was honored that so many good […]
Three years ago, GroupM Global Chairman Irwin Gotlieb foresaw a future that would be “much more performance-based” and focused on outcomes as opposed to media delivery. “I believe that it will be enabled by granularity of data, census-level data. Instead of broad-scale attribution modeling it will be census-level attribution calculations,” Gotlieb said at the time. […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
The acquisition of Rentrak by comScore represents “an alternative” approach to Nielsen, says Irwin Gotlieb, Chairman of GroupM, the media buying unit of WPP, in this interview with Beet.TV WPP has had minority ownership positions in both Rentrak and comScore. It will have a 16 percent stake in the combined company which could go up […]
In Irwin Gotlieb’s view, what should make the ad industry exciting to young people is the variety of skills they’ll get to learn and clients they’ll get to serve. “If someone were to watch me in any given day, I still read scripts for television shows, I still make calls on development, and yet in […]
CANNES — The ad spend on paid media has dramatically dropped over the decades, representing one of the biggest evolutions in the marketing business, Group M’s Irwin Gotlieb tells Maria Mandel, VP Marketing at AT&T AdWorks, during this leadership session with AT&T AdWorks on “The Dawn of Targeted TV Advertising” at Cannes. The shift in shelf space from physical […]
LAS VEGAS — The way TV ads are bought and sold is about to look a lot more like the web – but the web will have to look like TV first, says the chairman of the world’s largest media investment agency. “Television is sold on a 30-second spot basis, while digital is sold on […]
LAS VEGAS – In a much talked about public session at CES, CBS Les Moonves declared that serving ads across screens, meaning on television and digital devices, provides the same impression: “We don’t care where you watch it or when you watch it — we just want it to get counted and we want to get paid […]
Irwin Gotlieb, the ad man who is widely credited with creating the media agency entity, with the formation of WPP’s GroupM unit, has grown fond of his Google Glass and misses them when he has to remove them. Wearable is cool, but the next form of media will be implantable – devices which are […]
LAS VEGAS — At the Consumer Electronics Show, several ad agencies and media companies host tours of the show floor, but the best one to book a slot on may be with Irwin Gotlieb, chairman of GroupM, the giant media agency of London’s WPP.
Consumers can expect to find 80-inch TVs for less than $3000 in retail stores in the next few years, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV. As larger sets become the norm, so will the 4K resolution, he adds, as he shares his predictions for the future […]
The consumer appetite for digital video may bring the Internet to its knees, if the viewership of video streaming continues at its current pace, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV.
Don’t bet on higher video CPMs in 2013. Even as demand rises for Web video, prices for video ads aren’t likely to increase, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV. We spoke to the media thought leader about video consumption and how the supply-demand equation impacts […]
If you thought you knew technology, think again. Whilst software has reigned in a predictable pattern over the last few years, engineers are now on the cusp of applying several breakthroughs that are all about physical innovation. Irwin Gotlieb knows it. The WPP advisor, INVIDI board member and former GroupM CEO is a veteran Consumer […]
When history books are written about advertising, “there will be an indictment against our business for allowing our siloes to squabble with each other while the duopoly or triopoly ate everybody’s lunch,” according to WPP Senior Advisor Irwin Gotlieb. The squabbling is prominent in the addressable television advertising space, Gotlieb noted in his keynote speech […]