FORT LAUDERDALE — This year, the promise of “addressable TV”, allowing advertisers to target individual TV sets, became a reality. But it remains just a slither of a US TV industry that is worth circa $75 billion. “There’s two parts to scaleability with addressable:,” says Invision CEO Steve Marshall, whose company helps deliver ads to “addressable” […]
One of the biggest challenges in selling video in a package across both TV and digital screens has been the use of different metrics, but that’s poised to change with audience buying strategies, says Steve Marshall, CEO of multi-platform advertising sales software firm Invision, in an interview with Beet.TV. As the TV industry begins to integrate capabilities […]
Addressable delivery of ads is on the rise by early adopters in recent years, says Steve Marshall, CEO of multi-platform advertising sales software firm Invision, in an interview with Beet.TV. Many MVPDs are moving aggressively to sell their inventory on an addressable basis, he says. “We are focused on helping sellers to automate their platforms,” […]
FORT LAUDERDALE — The US pay-TV providers with which many ad tech vendors partner, have access to just two minutes per hour of ad time in local programming. But the US TV system is an outlier in a global context. Smaller, more integrated national systems in other countries seem to make partnering for programmatic or addressable initiatives […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]
Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply. MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]
November 11-13, 2015 The W Fort Lauderdale with Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]
It’s taken some time to convince them, but advertisers are now on-board and enthusiastic for the various ways “programmatic” ad-buying can help them better target and automate their messages. Havas Media channel investments EVP Melissa Keller says her agency has gone from “seeding” experiments with clients last year, to implementing full-on “roadmaps” this year, in an […]
Slowly but surely, television is opening up to the “programmatic” ad sales revolution that has happened in online display and video. What are some of the biggest inhibitors? One factor is lack of a common, open format for audience targeting data, says Havas Media channel investments EVP Melissa Keller. In an interview with Beet.TV, she targets […]
The team of NBCU’s award-winning, 30-year old public service unit The More You Know, has galvanize the network’s executives and talent for a highly visible public service announcement around the COVID-19 crisis. The campaign is a collaboration with the Ad Council, The White House, the CDC and the Department of Health and Human Services. It […]
Click To Play YouTube, which has offered an advertising revenue sharing opportunity to about 100 "qualified" partners, meaning "established" content creators like Ford Models, Rocketboom and Beet.TV, is now offering advertising participation to vast range of content creators. Update: 2:00 PM EST: Ad revenue will split on a CPM basis with "a majority" of the […]
Click To Play Here’s my interview with Chris Hughes, one of the three co-founders of Facebook — and the only one to graduate Harvard. An Ivy League degree and a great business at 23. Not too shabby. I interviewed him last summer on the Stanford campus. This video was on my post on July 26. […]
Google, YouTube, Grouper, Veoh and MySpace are facing several copyright infringement cases, according to a report by Steve Bryant, who authors the essential ReelPop, the blog about the online video business published by the Hollywood Reporter. Steve did a bunch of research and has published information about several pending cases. Of course we at Beet.TV […]