Media Agencies Need to Change: Nielsen’s David Hohman

The business model for media agencies needs to change, says David Hohman, Nielsen’s agency solutions EVP in an interview with Beet.TV. Many agencies still operate according to an old-school billable hours model, but as tech companies and platform vendors bring new services to the marketing and advertising world, media agencies are going to need to evolve faster, […]

Nielsen’s Hohman Ready To Measure Netflix

Netflix may not want to open up its audience ratings to industry onlookers – but that doesn’t mean measurement houses aren’t trying to put some numbers on the video behemoth’s growth regardless. “We are actually going to be able to have measurement for content that’s playing on Netflix because we have the audio tags – […]

Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman

FORT LAUDERDALE — If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach – but, if some viewers saw your ad in both media, have you overpaid? Nielsen agency solutions MD David Hohman says new measurement tools like his own Cross-platform Campaign Ratings […]

All Participants in Beet Retreat San Juan, November 2019

Panelists: Kevin Arrix, SVP, DISH Media Mike Baker, CEO, dataxu Robert Bareuther, SVP, Business development. iSpot.tv Craig Berkley, Head of Revenue, TV | LiveRamp Hardeep Bindra, Managing Director of Product, Sizmek Mike Bologna, President, one-2-one media, Cadent Melissa Burgos, Marketing Director USVI/Puerto Rico, AT&T Mobility Dave Clark, EVP, Advanced Advertising, Comcast & GM FreeWheel Andres Claudio, Managing Director, […]

On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In

SAN JUAN — Ad spending on over-the-top (OTT) TV was expected to increase 40% to $2 billion in 2018, with addressable TV spend reaching $800 million, according to Magna. That means spending on addressable TV – with which buyers can use advanced data and return path to more precisely target viewers and households – would represent only […]

Attendees

Panelists | Moderators | Special Guest Speaker | Networking Participants | Guests from the Puerto Rico Media Community | Graduate Students and Faculty Panelists Kevin Arrix, SVP, DISH Media Mike Baker, CEO, dataxu Robert Bareuther, SVP, Business development. iSpot.tv Craig Berkley, Head of Revenue, TV | LiveRamp Hardeep Bindra, Managing Director of Product, Sizmek Mike Bologna, President, one-2-one media, […]

‘Great Connections, Conversations’: Beet Retreat 2018 Comes At Industry Turning Point says NBCU’s Colella

Collaboration among television networks, digital-like standards and audience buying made easier are some of the discussions that NBCUniversal’s Denise Colella is looking forward to at Beet Retreat 2018 in San Juan from Nov. 28-20. “I really think we’re at a turning point,” says Colella, who is SVP, Advanced Advertising Products & Strategy. The annual gathering […]

It’s Consumer First in TV Land: the #BeetRetreat San Juan

 with DISH Media Sales, Oath:Verizon, Amobee and Google The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place November 28-30 in the San Juan, Puerto Rico at the El San Juan Hotel. The event will involve three days of high-level panels, group conversations, one-on-one video interviews and […]

Nielsen Girds for Total Audience Measurement in 2016

FORT LAUDERDALE — One of Nielsen’s biggest goals for 2016 will be to introduce its multiplatform measurement tool tracking “total content ratings” into the marketplace, says David Hohman, Nielsen’s agency solutions EVP in an interview with Beet.TV. These sorts of advances can enable more “one-to-one marketing,” he says. The tool is designed for “total audience measurement” and to […]

One-to-One Data Will Change the Television Business, WPP’s Irwin Gotlieb

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and  insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]

Beet Retreat ’15: Agenda

Session Location:  All sessions are in Studio 234, one meeting space, on the second floor.  There is no registration check in, just join us.  Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]

The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]

Beet Retreat ’15: “The Transformation of Television,” an Executive Retreat presented by

November 11-13, 2015 The W Fort Lauderdale with   Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]

Nielsen Relies on eXelate for Programmatic Data

AUSTIN – As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offerings, says David Hohman, EVP and Managing Director of Agency Solutions at Nielsen, in an interview with Beet.TV. Nielsen pairs its real-time audience insights with eXelate’s consumer segment data to create detailed […]

Beet Retreat 2015

presented by & Program of Events Thursday, January 22 Friday, January 23 Saturday, January 24 Special Participants Important Information Thursday, January 22 12 noon – 6:00 p.m. Video interviews will be conducted with early arriving participants in Studio 7 (on the conference floor level). All participants should book a 10-minute block with katy@beet.tv These individual […]

Ad Tech Won’t Kill The Media Agency: Videology’s Castree

Brands that previously let their ad agencies get on with the business of advertising are increasingly using available new technology platforms do do some of the work themselves. So is the very existence of the media agency under threat? Not according to one agency exec who has just crossed to the other side. “More clients […]

Nielsen: Measuring Consumer Engagement is Key

For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen’s agency solutions EVP  in an interview with Beet.TV. “Parity is a consistent measurement across digital and TV. You need to be able to consider the devices, and you need to be able to attribute what’s […]