Infillion’s Acquisition Welcomes MediaMath To The ‘Connected Garden’: Laurel Rossi

SAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees. “Bringing automation to our portfolio has been the fulfillment of a dream,” says Infillion’s Chief Revenue Officer, Laurel Rossi. In this video interview with Beet.TV, Rossi says the move is a significant milestone for the digital advertising firm, aiming […]

ID For CTV: LiveRamp’s Joiner On How Google PAIR Is Coming To TV

SAN JUAN, PR — Once upon a time, TV was a top-of-funnel, brand-building medium with little idea of a show’s audience beyond basic demographics. Nowadays, that is changing a lot. In this video interview with Beet.TV, Zach Joiner, Strategic TV Publishers BD Manager, LiveRamp, says: “Identity is critical to TV, especially from a planning perspective.” Joiner says new […]

Epsilon Retail Media Unveils AI-Driven Identity Solution

Publicis-owned ad-tech company Epsilon has launched its own retail media infrastructure, focused on bringing people identifiers. Just-announced Epsilon Retail Media applies its CORE AI artificial intelligence and its CORE ID person-first identity in the ad server, aiming to support identification both within retail media environments and off-site. In this video interview with Beet.TV, Jaclyn Nix, […]

Digital Ad Tools Are Gaining Traction in Connected TV: FreeWheel’s Michelle Zyglis

Software tools that transformed the way brands buy digital advertising are coming to television as marketers and agencies seek to reach the growing audience for video streaming. FreeWheel, Comcast’s advertising technology platform, this year is bringing these programmatic tools to the upfronts as billions of dollars are transacted. “We have a lot of growth happening […]

Telly’s Second Screen Is Smarter, But Not Intrusive: Lightshed’s Greenfield

The future of television is evolving before our very eyes, with the emergence of new technologies that aim to seamlessly integrate interactivity into the viewer’s experience. One such company is raising eyebrows for the way it is delivering on the connected TV ad opportunity. In this video interview with Beet.TV, Rich Greenfield, General Partner, LightShed […]

Beet.TV Event Sponsorship Opportunities 2024

Beet.TV is offering a range of sponsorship opportunities in 2024. These will be around key industry events; its own tentpole and bespoke events; and around content creation opportunities such as custom video series and a podcast. It is also offering business development dinners and other exclusive networking events. All of these activations will include “made […]

About Beet.TV

Beet.TV has become the premiere chronicler of the digital video revolution and ad-tech innovation. Unlike a traditional publisher, Beet.TV produces both custom, bespoke video interviews and live events where advertising industry leaders and influencers meet to network, learn and share insights with their peers. Beet.TV’s engaged audience comprises the entire advertising ecosystem, from agency and […]

Shoppable Video’s Influence Is Poised to Grow: Digitas’ Amy Lanzi

SAN JUAN, PR – Millions of U.S. households have connected their televisions directly to the internet, giving advertisers a way to interact with consumers through what is typically the biggest screen in their homes. Shoppable video increasingly will have to power to raise brand awareness and to drive direct sales. “A big prediction is that […]

Media Industry Raises $125 Million for Sandy Hook Promise’s Gun Violence Prevention Campaign: Peter Naylor Urges More Industry Help

Executives from  leading media and advertising companies have joined together in a major campaign to curb gun violence. Created in the wake of 2012 mass shooting at a Connecticut elementary school, the Sandy Hook Promise,  and its Media Council,  have raised funds and garnered some $125 million in public service airtime. The organization is focused […]

The TV Tipping Point: Trade Desk’s Doherty on Programmatic’s Breakthrough Year

Programmatically-traded TV ads are no longer just a theory – eMarketer estimated $21.52 billion out of a $25.09 billion US CTV ad spend were programmatic in at the end of 2023. As ad-founded CTV generally hits new heights, that means programmatic TV is entering a new era. In this video interview with Beet.TV, Will Doherty, VP, […]

NBCUniversal Announces AI Audience Segments, New Ad Offerings

NBCUniversal told us it would leverage AI in its video advertising offering this year – and that is exactly what it’s doing. At its One24 event in New York, the company announced a set of technological advancements and strategic partnerships aimed at enhancing television advertising capabilities. We are republishing Beet.TV’s interview with John Lee, chief data […]

TikTok Competing For TV Ad Spend With New Features, Claiming High Effectiveness

TV may have long been king of the hill in the advertising world – but TikTok is coming out hard with new ad products, boasting to be more effective than a raft of traditional and digital ad options. Amongst the platform’s announcements this week: Shop Ads, extending to TikTok Shop. Video Shopping Ads available with […]

Shoppable TV & Performance Storytelling: LG’s Marlow On A Boom Year For CTV Ads

SAN JUAN, PR — In an era where the lines between digital convenience and traditional viewing experiences are blurring, consumers are embracing the next wave of advertising innovation: shopping via their television screens. This shift has transformed the advertising landscape, enabling brands to capitalize on what Tony Marlow, CMO of LG Ad Solutions, calls “performance […]

Finding TV Audiences Wherever They Are Guides Media Strategy: GroupM’s Mike Fisher

SAN JUAN, PR – Consumers are watching video content among a wide variety of internet-connected devices, challenging marketers to reach them when they’re most receptive to advertising. The role of the modern media agency is to find ways to overcome these hurdles. “As delivery systems, as distribution, as viewers really change the way that they’re […]

Embracing the Intersection of Premium CTV and Programmatic: FreeWheel’s Loria

Programmatic advertising has been steadily migrating from its web display origins to the new connected TV (CTV) screen. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says she has noticed an uptick in enthusiasm. But, still, there is work to be done to take programmatic to the heights Loria believes it […]

Anything Is Possible: The Rising Tide of Programmatic Streaming

a Beet.TV Leadership Series at POSSIBLE 2024 presented by Join us at POSSIBLE in Miami from April 15-17, where Beet.TV will be on location, capturing insightful interviews with media owners, brand marketing experts, and advertising thought leaders. Our focus will be on programmatic streaming, exploring the transformative power it holds in the industry. Beet.TV’s segments […]

Kroger’s Precision Data Promises To Super-Target Shoppers

SAN JUAN, PR — What place does a supermarket giant have in the science-led digital ad data future? A big one. Kroger Precision Marketing (KPM) is a data-driven advertising platform developed by the Kroger Co. Launched through Kroger’s subsidiary 84.51°, KPM leverages customer insights and analytics to enable personalized marketing. Its programmatic offering, Direct Connect, […]

Mediaocean’s Magnite Partnership Aims To Blend Best Of Programmatic & Linear TV Ads

In a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. “I felt like we were in the gangly teenage years of our transformation,” says Ramsey McGrory, Chief Development Officer, Mediaocean. “We still have a lot of work to do.” In this […]