VIEQUES, PR — By now, brands are used to buying ad inventory in real-time. But what if you could adjust a content marketing campaign mid-flight, too? That’s what Jun Group wants to accomplish this year.
So far, the New York-based ad tech startup has made a business of helping brands plant native ads in publisher content.
“We also see an opportunity to grow on adaptive marketing, adaptive research,” Executive Vice President, Media Sales, Dan Frisbie tells Beet.TV in this video interview. “We can give advertisers and brands the ability to reach about 500,000 consumers within a couple hours and provide instant feedback.”
What does “adaptive marketing” look like in practice? Frisbie explains:
- “It may be based on two different videos and ‘Which one do they prefer?’.”
- “It may be based on their brand likeness and how they feel about their particular brand.”
- “It may even be about outside of media altogether and it may be a finance department or a political campaign that’s looking for feedback.”
Jun raised $28m last year and staffed up its sales team as it continued to sign brand advertisers.