LAS VEGAS – At Cannes Lions, many in the media agency world were consumed by an unprecedented number of accounts in review. The torrent was named “Pitchapalooza.”
With most of the reviews are over and there have been notable winners and losers, but the net share of business hasn’t changed much, says Michael Kassan, Chairman & CEO of powerhouse media consultancy MediaLink.
MediaLink has participated in the reviews on behalf of several major brands.
While there hasn’t been big shift in share, the expectations of brands of their agencies are changing quickly, he says in this interview with Beet.TV
We spoke with him at the MediaLink opening night party at CES.
Beet.TV coverage of CES 2016 is sponsored by Adobe.