LAS VEGAS – Mac Delaney, formerly a senior exec at Vivaki and SMG, joined Merkle in October, the independent performance marketing shop, as its head of programmatic operations.
His group is growing quickly, he says in this Beet.TV interview — and adds that two big client wins will be announced later this month.
We spoke with him about the agency, its roots in search and display, its management of DMP’s for many big companies and the roadmap for its programmatic operations.
We interviewed him during CES at the MediaLink opening night party.
Beet.TV’s coverage of CES 2016 is sponsored by Adobe.
