Video personalization is going to be powerful development where consumers and control and create their own advertising experience. It will be fully realized when virtual reality becomes widely adopted, but for now two dimensional personalizing works, says Jon Anselmo, Head of Digital Activation at MediaVest.
We spoke with him last month in New York at an industry event organized by Eyeview, a company that creates personalized video campaigns for brands. You can find more videos from the event here.
