LONDON – Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV
Nelson also talks about the implications of the California company’s recent announcement to acquire [x+1].
He speaks about emerging trends to be discussed at the upcoming DMEXCO conference and beyond. The big topic will be accuracy in media targeting and buying, he says.
We spoke with him for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco that is sponsored by the automatic content recognition (ACR) technology provider Civolution.