AMSTERDAM — Everyone knows how splintered the online video industry is. Opera Software, a veteran web browser maker, reckons TV can learn a thing or two from web standards.

“The big problem in the TV market is, everything is fragmented,” Opera Software product management VP Frode Hernes tells Beet.TV in this video interview recorded at IBC Show “Using HTML5, you can standardize this. You can use the same engine running on many different devices”.

Opera has used Google’s Chromium Blink rendering engine to display web content on screens for the last year. The firm used IBC to show off the 4.2 upgrade of its browser SDK, with adaptive bitrate streaming.

This video is part of Beet.TV’s coverage of the IBC Show presented by Brightcove.  Please find more clips here.