Facebook Targets Publishers for Mobile Ad Delivery with LiveRail Acquisition

With its recent acquisition of LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracing a big opportunity to service publishers — and, with a particular emphasis on delivering mobile ads, explains Brian Boland, VP for Ads Product Marketing and Ad Tech, in this interview with Beet.TV

We spoke with him about the emerging Facebook advertising tech stack and the integration of LiveRail as a free-standing unit. We interviewed him at the LiveRail video publisher forum this week in Manhattan.

By Andy Plesser on September 26, 2014September 26, 2014 @beet_tv

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Facebook Targets Publishers for Mobile Ad Delivery with LiveRail Acquisition

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