SAN FRANCISCO – After signing a deal with Clypd this summer allowing it to buy ad inventory for its clients from TV providers like Cox and DISH, video ad tech vendor BrightRoll reckons it can take a piece of the traditional TV advertising sector.
Video is video. whether it’s own on a phone, an iPad, a television set in your living room or your laptop – we are agnostic as to the screen that it run on,” the company’s marketing SVP Tim Avila tells Beet.TV. “That said, when we think about linear television, we get pretty exciting – it’s a $70bn business.
“The combination of digital and linear television coming closer together is accelerating. We’re talking to advertisers very directly about how we will run their video campaigns across all types of devices, including linear television.”
In June, Clypd announced an API for buying video ads in VOD and linear platforms operated by the likes of Cox and Suddenlink. BrightRoll announced it would use the system, amongst several vendors to do so, as Adweek reported.
We spoke with Avila for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco, is sponsored by the automatic content recognition (ACR) technology provider Civolution.