“A media company that was based on the web is now struggling getting in to the mobile space,” Jun Group CEO Mitchell Reichgut tells Beet.TV.
“Mobile apps are where most of the traffic is taking place. To get integrated is much more difficult that building another web network. The differentiation is everything. They’re buying that access.”
Acquiring Flurry, reportedly for more than $200m, gives Yahoo access to troves of information on how consumers use mobile apps – useful to Flurry’s 170,000 developers as well as to Yahoo itself.