There are no longer any advertising “channels”, just technology, says a Publicis division exec.
“We should no longer think in ‘channels’ anymore – we think in connectivity and user experience,” according to ZenithOptimedia north America corporate development EVP James Shoreland.
Shoreland is working on breaking down silos between technology, data, brands and content: “This is the very best time to be in our industry. I love putting our clients and their budgets together with technology companies to work out how they can create genuine value exchanges for their customers. Technology can be used together with paid, earned and owned media to bring that to life.”
We spoke with him as part of our series, “The Road to Cannes.”