“Programmatic” will Fade in the Media Lexicon, MediaLink’s Michael Kassan

By on 06/22/2014 9:51 AM @beet_tv

CANNES, France – While “programmatic” has been a much-referenced  buzzword of the Cannes Festival, in the future it will just be media buying, albeit machine-lead for most media except network TV, predicts  Michael Kassan, CEO of the powerhouse media consultancy MediaLink, in this interview with Beet.TV

We spoke with him during the Festival onboard the AT&T Adworks yacht.

You can find more videos from the Cannes Festival here.

 

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