CANNES — Seeing the emerging role of data in the creative process of advertising and media, Cannes Lions is planning a new track dedicated to the area, explains Philip Thomas, CEO of Cannes Lions, in this interview with Beet.TV
In the Wall Street Journal today, Jack Marshall reports on the numbers of data and programmatic advertising companies who are here in droves. Here’s another report by Alex Kantrowitz in Advertising Age.
Having events on rooftops and cabanas and hotel suites, next year many of these players will be part of the program in the Grand Palais.
Speaking of gatherings of companies involved with data and media decisioning, we are producing our event on Tuesday here in Cannes presented by Simulmedia and Videology.