The 20-month-old Atlantic Media spin-off is adding the future of TV and video to its list of “obsessions” covered by beat writers.
“The best way to understand where media is going is by thinking not about television and movies and videos on YouTube as separate things but actually the kind of content that can be consumed on devices of all sorts – these are all just glass-panelled internet machines,” says Glass editor Zach Seward.
Seward says Glass begins life as a rough “public notebook” in which writers will scribble links to topical material and gather notes that might make publication in Quartz at large. “We’re not trying to be a trade publication,” he says. “There are plenty of people both in the industry and tangentially related to the video industry that we would hope to attract.”
Quartz claims five million monthly readers for its smart analysis and reporting after launching 20 months ago, and says claims to have sold to roughly 60 different advertisers, with over 80% renewing.