LONDON — Guardian News & Media is getting set to report that digital publishing revenue is helping make up for print revenue that is shrinking, according to the group’s commercial director.
“This year, when we report our results in July, we’ll say that, for the second year in succession, the growth in digital has exceeded the very small decline in print,” Nick Hewat tells Beet.TV.
Two thirds of The Guardian’s revenue comes from print, but the publisher is busy trying to get ad revenue from its US and Australia operations, plus from new technologies and formats everywhere.
“We want more video inventory,” Hewat adds. “It’s the only thing in media where there is a demand for more supply.”
We spoke with him as part of our series titled “The Road to Cannes,” a preview of the Festival and an overview on the state and future of digital media by a range of thought leaders. The series will be published over the next four weeks. The series is sponsored by Videology.