Digitas’ Kline on the Transformation of Digital Content

By on 05/05/2014 6:14 PM @

With the digital transformation taking place with technology in people’s personal and professional lives, Anne-Marie Kline, SVP of Social Content and managing director of BrandLIVE for DigitasLBi, says we need to keep moving forward, challenging and reflecting on what we’re doing and why we’re doing it. Beet.TV spoke with Kline at the Digitas NewFront on Thursday, where the theme of the event was “Fearless”.

“People are trying to authentically participate in the audience’s life, and that take fearless courage because this has not been done before, and challenging the status quo is really, really hard.”

The true value of digital video content lies in how marketers can engage with their audience in a different way, not in the 30-second brand spot in front of a video, she says.

Kline says she is most excited about the future transformation of digital marketing and digital content – marketers may be able to integrate into video in new ways or offer value or services that look nothing like what advertising looks like today.

For more information on the content rolled out during this year’s Digital Content NewFronts and on the new partnerships announced by Digitas at their NewFront, check out this article by Stuart Elliott in the New York Times.

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