With a mix of original programming and distribution partnerships, AOL has launched a video destinationl in the U.K. which includes news content from national network Channel 4, says Tal Simantov, VP Global Video, in this interview with Beet.TV
While video has long been included on AOL sites in the U.K., this is the first time the company has had a dedicated video portal with U.K. broadcasters and publishers. It is the first time that Channel 4 has distributed its content via a third party. Also on the new portal is programming from ITN and the shows Supernanny and Embarrassing Bodies.
We spoke with Simantov last week at the AOL NewFront where the company announced international sales of its full slate to Canada. The company will launch video destinations in a number of markets this year as part of a global strategy.