The mobile video business now comprises about one-third of BrightRoll inventory and is on pace to hit 50% in the near future, more evidence of the fast growth of this ad segment, says Tod Sacerdoti, CEO and founder of video ad technology platform BrightRoll, in an interview with Beet.TV from the BrightRoll Video Summit. Better targeting and measurement can help boost the growth of mobile video ads, he tells us.
As it deepens its tools in mobile video, BrightRoll inked a deal to work with BlueKai as a mobile data partner to better target consumers, Sacerdoti says. Also at the Summit, BrightRoll announced deals to expand on its measurement capabilities with Nielsen and comScore, to broaden its relationship with Google’s DoubleClick, and to track viewability in new ways.
Disclaimer: BrightRoll sponsored Beet.TV coverage of the event.