The newly relaunched Time.com is highly video centric, with increased production of original content, a prominent player and a cross-title “recirculation” strategy which is driving consumption of videos across all the company’s titles, with customized thumbnails of videos displayed on all article pages, explains Craig Ettinger, General Manger of Time.com in this interview with Beet.TV
He explains how video discovery engine Taboola powers the cross-title process.
TIME Inc. will soon be spun out of Time Warner.
We spoke with him at the Beet.TV Content Marketing Summit held at the New York offices of Mindshare.
The event was sponsored by Tabloola.