Taboola CEO Singolda: Discovery will be the “Fourth” Category of Digital Advertising

By on 04/02/2014 5:22 AM @beet_tv

Taboola, the content discovery technology platform, which powers the  consumption of videos and articles via the distribution of  billions of thumbnail images across the Web and mobile apps, sees discovery as the “fourth” digital advertising medium, added to search, social and display, says CEO and Founder Adam Singolda, in this video interview with Beet.TV

Historically a solution to drive discovery and consumption for news publishers, Taboola is expanding its role with brands and advertisers who want to connect  with consumers, he explains.

Singolda was a speaker at the Beet.TV Content Marketing Summit hosted yesterday by Mindshare.

Disclaimer:  Yesterday’s event was sponsored by Taboola.

 

 

Recent Videos
image
AOL Readies Documentaries with Engadget, TechCrunch and Huff Post

As part of its new slate of web originals unveiled at its NewFront, AOL is reading three documentary series for its marquis brands Engadget, TechCrunch and Huffington Post.  For explanation of the series’ content and format, we interviewed Nate Hayden, VP for Originals and Branded Content. Hayden also ...

image
TV Everywhere Grows Rapidly via Over-The-Top, Abobe’s Helfand

LAS VEGAS — Over-the-top devices are the fastest growing screens for watching content across platforms, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV. “[Over-the-top] is no longer an experiment, but an expectation to watch content wherever and whenever you ...

image
OTT Delivery on Cusp of Expansion, IDC Analyst

LAS VEGAS — Over-the-top services represent the next phase of distribution for traditional pay TV programming, says Greg Ireland, Research Director in the Multiscreen Video Program at IDC, in this video interview with Beet.TV. In turn, this shift will drive new ad experiences. “Where we are now ...

image
Data and Analytics to Take the Main Stage in Cannes, MEC’s Carl Fremont on Why it Matters

Data, analytics and programmatic advertising have been part of the conversation at Cannes Lions for the past couple of years. The dialogue has taken place at meeting suites, beach cabanas and at networking events.  This year, for the first time, Cannes will host the Lions Innovation Festival, a two-day ...

image
AOL-Backed VC Fund For Women-Lead Start-ups Has 12 Investments

BBG Ventures, a New York-based, early stage  venture capital firm, backed with $10 million from AOL,  that invests in women-lead tech start-ups, has made investments in 12 start-ups.  Headed by media industry luminary Susan Lyne, BBG makes seed investments of generally less that $250,000.  The fund ...

image
Digital Video Planning Now Fully Part of Media Mix, 360i’s Michael Lampert

Digital video, once a sort of outlier in the media landscape whose value had to be “justfied,” is now fully integrated as part of an agency’s digital buy.  Moreover, the value proposition has been greatly enhanced with audience planning and buying tool which allow planners to target buys ...

image
Broadcasters’ Web Strategy Just Got Real: Lakana’s Hyun

LAS VEGAS — No longer is it enough for broadcasters to regard online channels as the shop-window for core analog platforms – now digital is part and parcel of their core business, says one man who powers web output for hundreds of TV stations. “A lot of the broadcasters used to have ...

image
Digital Primates Build DASH Web Video Player

LAS VEGAS — Online video delivery is an evolution and, just as humans evolved from apes, so, too, is the next generation of video streaming evolving from primates – Digital Primates, to be exact. The Chicago-based consultancy was amongst the firms to have developed dash.js, a Javascript library ...

image
Consumers Have Started The Journey To 4K: Akamai’s Fay

LAS VEGAS — Most parts of the industry seem to think it will be a while before 4K, super-high-definition content is being streamed en masse. But network company Akamai says it can see consumer bandwidth increase positively toward that time. “We’ve started seeing growth not only in ...

image
PBS and Yahoo to Co-Produce Series on Wearable Health Tech, Hosted by David Pogue

David Pogue, a Yahoo tech columnist and prolific video blogger, who is also  a host of PBS’s “Nova” series, says that Yahoo will join WGBH Boston, as co-producers of a series on wearable health tech titled “Your Tech.” The six month collaboration was announced at the Yahoo ...

Bruce Falck, BrightRoll
BrightRoll’s COO Falck: Nielsen is Bringing Mobile Ads to “Parity” with Desktop with...

While consumption in mobile video has been explosive, advertising has lagged due in large part to a lack of adequate user analytics.   That will change with the integration of Nielsen’s Digital Ad Ratings (DAR), says Bruce Falck, COO of programmatic video company BrightRoll.  The integration with ...

J.R. McCabe
Time Inc. Has Video Syndication Deal with Amazon, Others

At its NewFront presentation on Thursday, Time Inc. announced a slate of eleven new programs.   It also announced a syndication agreement with Amazon Video Shorts, along with alliances with radio, TV and local newspapers groups Cumulus, Gannett and Nextstar Broadcasting. After the presentation, we ...

loader