UGC-Based Broadcast is #1 New Syndicated Show in U.S.

By on 04/16/2014 8:13 PM @

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – before it goes viral. We interviewed Alvidrez at the 2014 NAB Show last week.

“We thought that [repetition] was always at odds because there is more user-generated content out there in the world today than has ever existed,” he says.

RightThisMinute fills part of the gap created by the scarcity in broadcast news and the overabundance of user-generated content by weeding through the massive amounts of content out there and selecting videos they hope viewers will find interesting, informative and funny.

RightThisMinute is syndicated nationwide through partnerships with Cox Media, Raycom Media and The E.W. Scripps Company. Currently it is the number one new syndicated show in the United States – and is making strides in the digital and second-screen spaces as well, says Alvidrez.

Beyond using online video as its primary source for content, RightThisMinute can be watched on a variety of digital platforms via their website and via apps for tablet and mobile.

“We’re the model for that,” Alvidrez says.

Please find additional coverage of NAB 2014 right here.

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