SAN FRANCISCO — The onset of automated video ad buying is prompting traditional job disciplines to be re-thought, says one exec in the space.
“There is a transition of talent,” says Adap.tv‘s programmatic TV SVP Dan Ackerman. “You see people who have been in trading desks start to cross-polinate in to TV. There is a science in (traditional TV) planning, but it’s making that science more automated.”
But Ackerman said appointing leaders who really understand the changes is key to making the promise work, adding: Some will be able to thrive in that new economy – others won’t and will move on to other things.”
They were interviewed by Ashley J. Swartz, founder and CEO of Furious Minds, for Beet.TV. Please find additional segments from the event here.