The launch of NYT Now, a new App from The New York Times, marks the first time the paper has committed a staff of editors to organize and update a mobile App. Unlike the paper’s main App which surfaces most of the Times’ stories, the new one presents a stream of selected news in continuos updates, summaries and links to content outside the Times, explains David Perpich, GM of New Digital Products in this interview with Beet.TV
Launched last week, the App is getting marketing support from Apple, Perpich says.
The Times is readying several new Apps including food and opinion.
For more about NYT Now, we interviewed its editor Clifford Levy.
Beet.TV interviewed Perpich and Levy at a Times media reception last week.