SAN FRANCISCO  — Having established a technology for buying and selling video advertising programmatically, and having entered the medium of linear television, will evolve to become  a cross-media platform, encompassing mobile and display in the  next year,  says Toby Gabriner, President of in this on-stage interview with moderator Ashley J. Swartz.   The goal of  becoming cross platform was one of the factors in the sale last year to AOL, he says.

This week, Gabriner was promoted to head of AOL’s newly created ONE cross platform advertising services unit.

Gabriner was a participant in last week’s Beet.TV summit on programmatic and linear TV advertising.

Disclaimer: sponsored the event.