LAS VEGAS – With the advancement in second-screen and mobile technology as companies like Apple and Amazon rolled out mobile devices that could support high-definition video, consumer expectation for high-quality sound on their tablets and phones increased, says JC Morizur, senior director of professional solutions and products for Dolby.
But this experience was still very flat because consumers were only getting stereo audio, Morizur says. Dolby has been developing technology to enhance the audio experience on mobile. By leveraging all the information delivered in a 5.1 multichannel soundtrack, Dolby can create a cinema-like experience on the speakers or headphones, he says.
And in the cinemas themselves, Dolby’s latest innovation, Dolby Atmos, first used in the 2012 Disney movie Brave, allows content creators to provide a 3D immersive sound experience. The next question, Morizur says, is how can consumers have that same advanced audio experience in their homes, as a complement to existing HD services and to 4K.
On the horizon for Dolby is the personalization of audio, enabling consumers to connect to content in an emotional way, whether it be by selecting which commentator to listen to during a soccer match or by skyping in friends to create a community watching experience.
We spoke with Morizur at the NAB Show last week during an interview with Beet.TV. Please find additional coverage of NAB 2014 right here.