Here’s What’s Exciting about 4K: It’s All about the New Colors

LAS VEGAS — Perhaps the biggest trend coming from the year’s NAB Show is the advent of UltraHD or 4K video. The technology was pervasive among infrastructure companies along with TV and camera makers. While much has been said about the clarity of the image, the most compelling aspect of 4K is the vast increase in color range with the implementation of a new color standards called Rec 2020, explains Patrick Palmer, Senior Product Manager at Adobe, in this interview with Beet.TV Taylor works in the company’s video editing and related software group.

Also on the emergence of a much deeper color palette, Taylor speaks about the anticipated impact of Dolby Vision.

By Andy Plesser on April 10, 2014April 10, 2014 @beet_tv

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Here’s What’s Exciting about 4K: It’s All about the New Colors

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