Adobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow

By on 04/08/2014 4:55 PM @robertandrews

LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal Kevin Towes.

“We have entered in a non-exclusive agreement to co-sell each other’s products,” Towes says, after the pair announced technical integration, which gets each company closer to what is the oft-touted holy grail for video service vendors – “end-to-end” production and distribution software.

Comcast-owned thePlatform’s addition should help Adobe Primetime customers better produce videos in an array of formats for the many new mobile and devices being launched. “Video playback turns out to be one of the hardest problems to solve in multi-screen,” Towes says.

Disclaimer:  Our coverage for the NAB Show is sponsored by Adobe.

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