The New York Times Readies Front Page Module for Native Ads

By on 02/17/2014 11:23 AM @beet_tv

PALM SPRINGS, CA – It is “early days” for paid posts, the new native advertising program just introduced by The New York Times, but it is set to grow and  become increasingly discoverable, explains Meredith Levien, EVP for Advertising, in this interview with Beet.TV.

The publisher has launched with campaigns for Dell, Intel and Goldman Sachs.   Soon these sorts of campaigns will become more visible with the introduction of a large module in the middle of the front page, she says.

We spoke last week at the IAB Annual Leadership Meeting.

 

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