Commentary: Forrester Report Highlights Shift from GRP’s for Digital Video

By on 02/14/2014 2:33 PM @beet_tv

The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forrester Research sponsored by Videology.   The industry needs to move past measurement via GRP’s says  Ashley J. Swartz, CEO of the the Furious Minds, report in this commentary for Beet.TV.

 

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