LAS VEGAS — Keep an eye on developments in wearable technology as that’s a field ripe for marketing innovation, says Michael Kassan, Chairman and CEO of MediaLink, a media consulting firm, in an interview with Beet.TV at CES.
“CES allows important conversations between marketers and manufacturers, which can help in delivering the new technology. This year at CES there are some 10,000 marketers,” he says. “Consumers are using these devices to transact their day to day business.”
For instance, marketers can tap into wearable watch technology, such as a Nike Fuel Band or Samsung S Band, to deliver better ads based on where a consumer is and what he or she is doing, he says. “That data is critical to marketers.”