VIEQUES, PR — LiveRail has become one of the leading vendors in the collision of programmatic advertising and video. Now CEO Mark Trefgarne says he wants to go on growing in the year ahead.
“We tripled the revenue last year, we expect to double the revenue again this year,” he tells Beet.TV. “We’re expecting to see programmatic spending increase dramatically.”
Trefgarne hopes to pull off the trick using three drivers – multi-platform advertising tools, international expansion and servicing cable networks for programmatic video.
“We’ve traditionally seen the US has been a little bit ahead when it comes to programmatic – international is really stating to catch up,” he says. San Francisco-headquartered LiveRail, which recently opened a London office, is planning to up its headcount from 130 with openings in France and Germany.
Trefgarne spoke with us at the Beet.TV executive retreat in Vieques, Puerto Rico.